News & Updates

Instagram Adds New Messaging Features, Including Quick Replies, Music Sharing and New Chat Themes

For the full article click here

“Flawed” WordPress Proposal Causes Backlash

A new proposal for WordPress 6.0, scheduled for May 2022, will enable automatic image conversions as a default so that all uploaded images will display in the better WebP format. The WordPress developer community overwhelmingly responded negatively against the proposal because it will cause massive increase in disk space usage.

For the full article click here

Performance Max Now Supported In Google Ads Editor v2.0

The new Google Ads Editor v2.0 is officially out. Create Performance Max campaigns, view asset performance and more with this new update.

For the full article click here

TikTok Launches Search Ads Beta For Selected Partners

There’s a new way for advertisers to reach customers on TikTok. Though not yet announced or confirmed, it appears TikTok is quietly rolling out ads within its search results page.

For the full article click here

How to Fix Ad Measurement With Incrementality Testing and Experiments

While advertising attribution has always been a thorny path for marketers to navigate, events of the past 18 months have caused a significant upheaval in media measurement that must be addressed quickly – for the sake of all parties involved.

For the full article click here

Snapchat Adds YouTube Link Stickers to Enhance Video Sharing

After enabling users to add tweets directly into their Snapchat snaps in late 2020, Snapchat is now finally adding another new sharing option, with users now also able to share YouTube videos with friends, direct from the Snapchat Camera.

For the full article click here

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

YouTube Launches New Profile Rings for Stories and Live

YouTube’s rolling out some new profile rings to help signify both new Stories and active live-streams, in order to help guide users to the latest content from creators that they’re interested in.

For the full article click here

New Reports Show that Meta is Working with Political Activists to Seed Concerns About TikTok

In news that’s both surprising and not at the same time, The Washington Post has reported that Facebook and Instagram’s parent company Meta hired political campaigning group Targeted Victory to run a smear campaign designed to sway public opinion against the increasingly popular short-form video app.

For the full article click here

More Search Console Insights Added to Google Data Studio

An update to Google Data Studio allows users to import more insights from Search Console.

For the full article click here

4 Signs Your Agency Is Ready To Take On Enterprise SEO

In your SEO career, there may come a time when you feel you’re doing a lot more coasting than you once did. What made you start thinking that? Was it optimizing your 600th local client and realizing it wasn’t that challenging anymore? Or maybe you feel that your freelance business or agency has grown, hired, and matured to a point where you are no longer exercising your full potential.

For the full article click here

New PPC Salary Report Details How Much PPC Pros Earn

A new report offers fresh data about PPC jobs and salaries, revealing what professionals are earning around the world.

For the full article click here

Google Explains How AI Keeps Search Safe Via MUM & BERT

A new blog post from Pandu Nayak, Google Fellow and Vice President of Search, explains how Google Search uses MUM and BERT to serve safer search results.