Daily Minute Master Series – April 18, 2022

April 18, 2022/by Corey Padveen

The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Elon Musk Launches Hostile Takeover Bid for Twitter

Elon Musk is serious about his push to better align Twitter with free speech principles, with the billionaire Tesla CEO offering a full, $43 billion hostile takeover bid for the app.

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WhatsApp Announces ‘Communities’ to Enhance Group Chats in the App

WhatsApp has announced a new Communities feature, which is designed to provide additional functionality for your group chats in the app, and includes a range of new features including file sharing, emoji reactions, group audio calls and more.

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10 Different Ways To Get Organic Page 1 Google Rankings

Discover 10 ways to go beyond the old 10 blue links and get more traffic from Google’s enhanced organic search results.

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Amazon Raises Affiliate Commission Rates

Amazon announces a limited time increase in commission rates. How does it compare to pre-Covid commission percentages?

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Google Warns Of Low Realtime Data In Universal Analytics Reports

The Real-Time report in Google Analytics is impacted by an issue affecting Universal Analytics properties only.

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YouTube Adds New Connected TV Capabilities

Google made improvements to its YouTube Connected TV capabilities. These updates allow advertisers to have more confidence in their CTV strategy.

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Daily Minute Master Series – April 15, 2022

April 15, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

YouTube Launches New ‘Search Insights’ for All Creators

YouTube has announced that it’s rolling out its new Search Insights feature to all creators, which will provide a range of new data points to help refine your YouTube strategy, based on what people are looking for in the app.

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New Details Emerge of Meta’s Ten-Year Growth Plan for AR Wearables and the Metaverse

The metaverse is the future of Meta, and Mark Zuckerberg’s own legacy, but in order to make the fully immersive, fully interactive metaverse a reality, Meta will need to usher in a whole new age of tech adoption, involving high take-up of its VR headsets, as well as it’s coming AR glasses product.

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TikTok Expands Test of Downvotes for Video Replies, Adds New Prompts to Highlight its Safety Tools

After years of internal tests and experiments with downvote options in social apps, we’re now seeing more platforms actually try them out – though not exactly in the way that many would have assumed, based on past discussion.

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Pinterest Announces New Partnership with WooCommerce to Expand Product Listings

Pinterest has announced a new partnership with eCommerce platform WooCommerce, which will enable WooCommerce’s 3.6 million merchants the convert their product catalogs into Shoppable Pins on Pinterest.

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AdSense Pausing Monetization On Some Ukraine Related Topics

Google sent a reminder to publishers that expands on current policy related to showing ads on content about the war on Ukraine.

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Marketing In The Metaverse [Podcast]

Got NFTs, Metaverse, and web 3.0 on your marketing radar? In a world where the digital and physical meet, metaverses offer an unprecedented opportunity to brands.

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Daily Minute Master Series – April 14, 2022

April 14, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Twitter Provides Last-Minute Tips for Your Easter Marketing Campaigns

Easter is almost here, and if you’re looking to tap into the season to maximize your marketing opportunities, Twitter has shared some tips and usage insights to help guide your approach – including the best hashtags to use for the event.

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TikTok Expands Access to its ‘Effect House’ AR Creation Platform

After opening its Effects House AR creation tool to selected developers last August, TikTok is now expanding beta access to all creators, which will help the platform expand its creative capacity, and ideally, tap into the latest visual effects trends to attract more users.

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Snapchat Launches ‘Dynamic Stories’ for News Publishers to Present Up to Date News Content in the App

Snapchat’s looking to help keep users up to date with the latest news and information in the app, with the launch of a new Dynamic Stories feature, which essentially enables partner publishers to link their content feed into the platform, to ensure that the latest updates are reflected via their in-app presence.

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Twitter Acquires OpenBack to Improve the Timeliness and Relevance of Push Notifications

Twitter’s looking to improve the relevance and timeliness of its notifications, while also potentially reducing the impacts of Apple’s ATT update, with the acquisition of Dublin-based app enhancement platform OpenBack, which will provide Twitter with more capacity to customize and personalize its app notifications for every user.

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LinkedIn Publishes New ‘Founders’ Guide’ to Help SMBs Maximize their LinkedIn Presence

While the last few years have been rocky for SMBs, we’re starting to see the tide turn once again, which means that more entrepreneurs are considering their opportunities, and more opportunities are indeed cropping up as the economic recovery slowly takes shape.

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WordPress Reconsiders WebP By Default Proposal

WordPress announced a decision to formally reassess the highly controversial WebP by Default feature.

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Daily Minute Master Series – April 13, 2022

April 13, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Elon Musk Rejects Twitter Board Seat After Sharing Various Criticisms of the Company’s Approach

Mr. Musk’s wild ride continues on the Twitter beat, with the billionaire Tesla owner deciding not to join the Twitter board, after initially being invited late last week.

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Meta Launches New Creator Funding Programs to Fuel Development of the Metaverse

Meta’s moving fast into the next stage of digital connection – or at least, it’s setting the stage for metaverse development, with two new creator funding options that are designed to better incentivize user contributions to its digital worlds.

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Single-Page Websites: Are They Good Or Bad For SEO?

Could a single-page site hurt your chances of ranking on Google? Let’s look at some examples and discuss the pros and cons to find an answer.

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How to Spot Content Marketing in Search Results

When you search for reviews and guides, you want to make sure you’re not reading someone with a vested interest in you buying their product.

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Google Creates Bubble Chart Template For Data Studio

Google has created and shared a free template for visualizing your Search Console data as a bubble chart in Google Data Studio.

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Facebook Ads For Beginners: FAQs, How To Set Up & Time-Saving Tips

Discover great Facebook Ads tips to help you get started on your road to Facebook advertising success, from setup to creative to tracking.

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Daily Minute Master Series – April 12, 2022

April 12, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Elon Musk Raises More Questions About Twitter’s Approach, Which Could Lead to a Big Shake-Up

If nothing else, Elon Musk seems determined to shake things up in his time as Twitter’s prime shareholder, and see what he can make happen, which could set the platform on a course for internal angst and user disruption as Twitter’s various chief try to find ways to placate the latest major stakeholder.

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Graphic Design Trends for 2022 [Infographic]

Looking for new ways to ensure that your visuals stand out in ever busy social feeds? The right images can lay a big role in maximizing attention, and a key consideration in this respect is what’s trending, and how that relates to your content.

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Live-Stream Commerce Offers Big Potential for TikTok’s Growth Prospects

Predicting the future of social media marketing trends is always difficult, with new functions continuously emerging, and the sheer amount of apps gaining attention at any one time making it impossible to stay across every single new thing.

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20 UGC Advertising Stats & Trends You Need to Know in 2022 [Infographic]

Are you thinking about integrating user-generated content into your paid ad campaigns? Want to learn the UGC ad stats and trends before going live? The team from Consumer Acquisition share the UGC facts and figures you need to know in this infographic.

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How To Sell On Instagram: 11 Tips & Social Commerce Examples

Instagram is one of the biggest social platforms in the world, with over one billion users globally. And your target audience isn’t just browsing the app – they’re also shopping. This means you have a giant opportunity to get your products or services in front of people who need and want them – all with the creative opportunities a visual platform like Instagram provides.

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6 Ways Marketers Are Using Interactive Emails To Win More Conversions

Do you use email marketing to engage with your customers? Are you getting the open rates, response rates, and conversions you expected? If you remember the emails you received when you created your first email address, you might have noticed that those older emails weren’t much different from the emails you receive today. While the internet has evolved from static web pages to interactive experiences, email has not. This is where you can gain a competitive edge.

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Daily Minute Master Series – April 11, 2022

April 11, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

TikTok Continues to Lead the Download Charts in Q1, Sees Record In-App Spending

Despite every effort to steal its thunder, by replicating its features, and diluting the ‘uniqueness’ of the app, Meta just can’t seem to slow TikTok’s growth. As per the latest app rankings data from Sensor Tower, TikTok was once again the most downloaded app in Q1 2022, beating out a phalanx of Meta-owned apps.

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Twitter Launches Initial Test of New ‘Unmention’ Option, Enabling Users to Remove Themselves from Chats

After working on the option for the best part of the last year, Twitter has now released an initial live test of its new ‘unmention’ option, which will enable users to remove themselves from conversations if they no longer feel comfortable being involved.

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Paid and Organic Social Media Are Better Together—Here Are 5 Reasons Why

Quick. List your top goals for 2022. If you said brand awareness, acquisition, conversions and retention—you’ve got a lot on your plate (like most marketers). Luckily, you can achieve them all with social media.

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Google Adds New Visual and Text Search Options to Enhance Product Discovery

Google’s looking to provide more ways to find exactly what you’re looking for in visual search queries, with a new ‘multisearch’ option that will enable users to combine visual and text parameters to expand their Search results.

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A Guide To ‘Organization’ Structured Data For Rich Google Results

Organization schema structured data is useful to have on a website because it communicates important information to Google that can then be used to present an organization’s data in the search results in an attractive manner.

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Google Discusses Value Of Non-Recommended Structured Data

Google published a Search Off Record episode about structured data. An interesting topic they touched on was how Google might use structured data that goes beyond what Google’s developer pages recommend. Martin Splitt said that more data can be better.

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Daily Minute Master Series – April 8, 2022

April 8, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Pinterest Announces Full Ban on Climate Change Misinformation in Pins and Pin Ads

Pinterest is taking a big step towards tackling climate change misinformation, with a new announcement that it will now ban misleading climate claims entirely from its platform.

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What Does Elon Musk’s Twitter Look Like For Digital Marketers?

Tesla CEO Elon Musk joins Twitter’s board of directors with a 9.2% stake. What is he looking to change and how could it impact Twitter marketing?

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Google Says AI Generated Content Is Against Guidelines

Content generated automatically using AI writing tools is against Google’s Webmaster Guidelines, says Search Advocate John Mueller.

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Is It Still Worth Getting A Digital Marketing Degree?

Is it worth it to earn a digital marketing degree or better to get hands-on experience? Check out the pros and cons of each career path.

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Top YouTube Marketing Trends You Should Already Be Using in 2022

It’s well known that YouTube is one of the most-visited websites in the world. This makes it critical to identify the latest YouTube marketing trends to get an edge above the rest and make your presence felt on it. But why should you leverage YouTube for marketing in the first place?

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Inequity in the Metaverse—How Brands Can Prioritize Multicultural Marketing in Virtual Worlds

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Daily Minute Master Series – April 7, 2022

April 7, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Meta Reiterates the Value of Personalized Ad Tracking in New Ad Campaign

Meta is still reeling from the impacts of Apple’s ATT update for iOS, which has seen many users cut it off from data tracking entirely, limiting the insight that it can then share with its ad customers.

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Twitter Confirms That it is Working on an Edit Button, Following Tweets from New Board Member Elon Musk

After years of it being the most requested tweet upgrade, and repeated rebuffs from Twitter itself, along with various justifications for why it can’t happen, it seems that Elon Musk is looking to use his newfound sway as the company’s biggest shareholder (and latest board member) to make tweet editing a reality.

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Snapchat Publishes 2022 ‘Snapchat Generation’ Report, Providing Key Insight into User Engagement

Snapchat has published the 2022 version of its ‘Snapchat Generation’ report, which looks at how Snapchatters are using the app to connect, and how brands can better align their messaging around these key trends.

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Skittles Takes Out Twitter’s ‘Brand Bracket’ Competition for 2022

Twitter’s 2022 ‘Brand Bracket’ competition is now complete, with Skittles taking out the top prize after defeating various other brand handles in head-to-head polls on its way to victory.

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15 Digital Marketing ROI Metrics You Need To Know

Learn what digital marketing metrics you must understand and measure to showcase your ROI. Here are 15 important ones to know.

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Does Word Count Really Matter For SEO Content?

It’s not a ranking factor, so why is word count important for SEO? Here’s what you need to know about when, why, and how much word count matters.

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Daily Minute Master Series – April 6, 2022

April 6, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Elon Musk Takes 9.2% Stake in Twitter After Hinting at Shake-Up

Elon Musk has taken a 9.2% stake in Twitter Inc. to become the platform’s biggest shareholder, a week after hinting he might shake up the social media industry.

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Do Manual Adjustments Still Make Sense With Automated Bidding?

Every ad platform has some degree of automated bidding. The decision to lean into giving ad platforms control over bids has gone from a hard no to “it depends.”

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Essential Reddit Statistics All Marketers Should Know in 2022 [Infographic]

Are you considering your social media strategy for the year ahead? Want to know if Reddit could be a platform worth your time and effort?

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New Survey Looks at How Marketers are Approaching the Metaverse, Crypto and NFTs [Infographic]

So what are your thoughts on ‘the metaverse’ and its coming applications for marketing? What about cryptocurrency, and offering crypto payment options, or NFTs and the potential for branded digital content that could help boost brand awareness?

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Twitter Tests New, Interactive Ad Types as it Seeks to Boost its Promotional Appeal

Your Twitter feed is about to get a lot more interesting, with three new ad formats on the way that, for advertisers, look very impressive, but for users, it could make your feed feel a little more commercial, which could take a little bit of getting used to.

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The Truth About Duplicate Content

Don’t let the shiny new content you worked so hard to produce become invisible. Here’s the truth about duplicate content and how to solve it.

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Daily Minute Master Series – April 5, 2022

April 5, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

The Latest in Experiential Retail

As consumers return to in-store shopping, retailers are experimenting with interactive store models to re-connect with shoppers. Digital-first brands are opening physical locations for the first time while more established players are expanding store concepts and introducing new formats.

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Google Adds New Recycling Attribute to Maximize Business Discovery

With searches for ‘recycling’ on the rise, Google has added a new recycling attribute for business profiles, which will enable businesses to raise awareness of their recycling programs, and drive more activity as a result.

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LinkedIn Shares New Research on Changing Approaches to Branding [Infographic]

LinkedIn has published a new infographic which looks at the value of branding from different perspectives, and how each of these views are becoming more integrated as a result of the pandemic.

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Focusing On SEO Alone Just Isn’t Enough. Here’s Why.

Reliance on SEO alone to reach your market isn’t a winning strategy. Here are some specific reasons why – and what to do about it.

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Google Search Ranking and Popup Banners

Google’s John Mueller explains how multiple ranking factors play a role in whether a banner popup affects search presence.

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Does Google Use Different Algorithms For Each Niche?

Google’s John Mueller answers if Google applies different algorithms depending on the niche and affirms that some kinds of content is treated differently.