Daily Minute Master Series – March 31, 2022

March 31, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

TikTok Taps Into GIPHY’s Video Clips With New Editing Tool

TikTok & GIPHY are partnering on a new editing tool, allowing users to quickly grab clips from a vast library of short videos. TikTok Library is the name of the new in-app tool, and is markedly different from previous GIPHY integrations.

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Google Sunsetting URL Parameters Tool Next Month

Google plans to deprecate the URL Parameters tool next month, saying it’s no longer needed because Google can deal with parameters automatically.

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30 Crazy Social Media Facts Marketers Need To Know

Numbers don’t lie. Here are 30 mind-blowing facts about the power of social media that can help you boost your marketing game.

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Hotel Booking Links Now Available In Google Search & Maps

Last year, Google introduced a way for hotels to show free booking links. This month, Google announced an expansion of free booking links. These free links are now available on Search and Maps.

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Top Digital Marketing Trends For 2022: Oracle Survey Results

Agility, adaptability, and constant innovation are now table stakes for marketing organizations of all sizes, across every sector. Delivering an exceptional customer experience in this environment is a top priority and also the most pervasive challenge for marketers right now, according to the new Marketing Trends 2022 report from Oracle and Ascend2.

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McDonald’s Norway Displays ‘Iconic Trash’ in Bid to Reduce Littering

McDonald’s Norway is running an advertising campaign that tackles its role in littering as the largest takeout restaurant in the country, per news shared in an email with Marketing Dive.

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Daily Minute Master Series – March 30, 2022

March 30, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

LinkedIn Shares and Overview of Key Insights and Advice Shared at its ‘Spark’ 2022 Conference

Earlier this month, LinkedIn held its second annual ‘Spark’ conference, which featured a range of speakers on key topics designed to help LinkedIn members maximize their success.

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Reddit Brings Back its r/place Communal Digital Art Project in April

In the time of NFTs and emerging digital art, this seems like the perfect project for the online community. This year, marking April Fool’s Day (4/1), Reddit is bringing back its popular r/place project, which enables Reddit users to each control a digital pixel on a larger, community-built digital canvas.

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YouTube Testing ‘Search Chips’ On Desktop

YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords. For video creators, this feature could lead to more chances for your content to get discovered.

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7 Insights Into Marketing To Grow Your Agency In 2022

95% of agencies met or exceeded revenue goals for 2021 by focusing on profitable service offerings. Will 2022 be another great year for agency growth?

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Facebook Ads: Who’s Best At Earning The Click & How It’s Done

Check out the most effective formats and how to show really off products while engaging audience interests with Facebook Ads.

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4 Post-Pandemic Marketing Lessons to Embrace Today

The pandemic changed the way hundreds of millions of people access goods and services. Online shopping, delivery services and remote work strategies have suddenly become a mandated feature of the modern world. Many marketing, sales and other work processes have required adaptation to accommodate this new reality, and it was inspiring to watch the speed and scope with which such changes took place. And even when the pandemic is fully behind us, a number will be worth keeping.

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Daily Minute Master Series – March 29, 2022

March 29, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

TikTok Launches Search Ads in Beta for Selected Partners

TikTok launched beta testing for ads in search results, which provides another way to reach the TikTok audience via the search terms that they use.

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How To Make Paid Search Work For B2B Marketing

The struggle of B2B campaigns is real, but you can make paid search work to your advantage. Drive better B2B leads with these top tips.

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What Is Machine Learning, and How Can It Help With Content Marketing?

The term machine learning was first introduced by Arthur Samuel in 1959. Machine learning is a type of artificial intelligence that gives computers the ability to learn without being explicitly programmed. It provides a set of algorithms and techniques for creating computer programs that can automatically improve their performance on specific tasks.

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Should You Trust Artificial Intelligence in Marketing?

AI-based marketing tools allow teams to derive insights from the data collated and available, and the decisions based on insights from these tools offer customized and completely personalized offerings. AI technologies allow data collection, analysis and additional observations of trends and situations that can impact and influence both the customer and the marketing team.

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State Of Organic Marketing In 2022: Top SEO Priorities [Webinar]

What will your SEO focus be this year? What has your organization done to adapt to an environment where global events are constantly changing? Are you interested in how other digital marketers plan to succeed moving forward? Organic marketing will undergo many changes in 2022.

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13 Differences Between Mobile And Desktop Marketing (And How To Tackle Them)

Every business, whether e-commerce or brick-and-mortar or product- or service-based, needs to have an online presence in today’s market. In addition, websites and marketing campaigns need to be suited for both mobile and desktop applications.

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Daily Minute Master Series – March 28, 2022

March 28, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

The 9 Most Important SEO KPIs You Should Be Tracking

Key performance indicators for SEO are foundational for a strong business that grows year over year. Experts share KPIs that unlock success.

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MGM Resorts Provides Insights into its Social Media Marketing Strategy

Meta has published the latest video in its helpful ‘Social Skills’ series, which provides insights and tips on how big brands are making best use of Facebook and Instagram for their promotional efforts. The latest video in the series – the second of season 2 – is an interview with Derek Schoen, the Vice President of Paid Media and Social Strategy at MGM Resorts, and is a must-watch for those in the tourism and event promotion sector.

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Lululemon is Marketing Its First Running Shoe

Lululemon is marketing its first women’s shoe collection with a new film from Droga5 and a Snapchat lens.

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This Is the Future of Digital Ads. Is Your Marketing Strategy Ready?

There are massive changes on the horizon for marketing agencies, specifically with respect to digital advertising. Due to the pandemic, streaming media advertising such as connected TV (CTV) has become significantly more popular than more traditional forms.

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Small-Business Marketing: What Is Call Tracking And Why Is It Important?

Call tracking is the method of tracking which marketing activities are generating calls and sparking interest among potential customers. This information will help you assess which marketing strategies are effective and plan your next advertising budget. Call tracking also gathers relevant caller information that you can use for customer satisfaction and marketing purposes. Call tracking helps small businesses make smart, data-driven marketing decisions.

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Three Steps To Build B2B Digital Marketing Capabilities

When B2B marketing leaders are asked to build an integrated plan to support digital transformation and growth initiatives, it’s natural to consider how your team will get there. Most organizations have grown digital capabilities organically as challenges or opportunities arise.

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Daily Minute Master Series – March 25, 2022

March 25, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Meta Publishes New ‘State of Small Business’ Report, Examining the Ongoing Impacts of the Pandemic

Meta has released its latest State of Small Business report, which measures the impacts of the pandemic on SMBs around the world, and highlights how minority-owned businesses, in particular, are bearing the brunt of the effects.

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Twitter Rolls Out Keyword Search for DMs

Twitter has finally launched keyword search for DMs, providing a means to locate specific mentions within any DM text, so you can track down past conversations, products and people mentioned, links shared, etc.

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YouTube Will Now Enable Users to Watch Thousands of TV Shows, for Free, in the App

YouTube has launched a new slate of TV shows in the app that users will be able to watch for free, with ads, as it makes another advance into commercial TV territory.

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Snapchat Acquires Brain-Reading Tech ‘NextMind’ for the Next Stage of Digital Interaction

“Before joining Snap, NextMind developed non-invasive brain computer interface (BCI) technology in order to enable easier hands-free interaction using electronic devices, including computers and AR/VR wearables and headsets. This technology monitors neural activity to understand your intent when interacting with a computing interface, allowing you to push a virtual button simply by focusing on it.”

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New Integration For GA4 And Search Ads 360

The newly announced integration of Google Analytics 4 and Search Ads 360 provides valuable insights and data sharing between the two platforms.

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How to Rank Seasonal Ecommerce Products

Google’s John Mueller answered a question about the difficulties of ranking seasonal products, mentioning how they suspected that structured data might be the reason. John responded with actionable suggestions for how to get seasonal product pages indexed and ranked.

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Daily Minute Master Series – March 24, 2022

March 24, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Meta, TikTok Lead the Way in the Latest App Download Charts, While Snapchat Sees More Attention

TikTok continues to hold its place at the top of the download charts, and solidify its position as the trending app of the moment, while despite recent reports of its demise, Facebook is the most used social app, according to the latest stats from data.ai (formerly App Annie).

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Shopify Analytics: 5 Hidden Gems To Help Scale Your Revenue Growth

Discover 5 Shopify Analytics reports that will help you identify trends, visualize product performance, and guide your marketing campaigns.

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Google: Alt Text Only A Factor For Image Search

Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search. This is explained by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on March 18. Mueller fields several questions related to alt text, resulting in a number of takeaways about the impact it has on SEO.

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How Can I Rank Informational & Product Pages On The Same Keyword?

A reader asks what to do when an informational page outranks a product page on the same website. See what an SEO expert has to say.

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Instagram Will Enable All Users to Tag Products in Feed Posts

As part of its continued focus on expanding its eCommerce listings, Instagram will now allow all users to tag products in their IG posts, starting with users in the US.

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LinkedIn Adds Newsletters for Company Pages, Updated Campaign Manager Navigation

LinkedIn has added a new way for brands to stay in touch with their audience on the platform, with Company Pages now able to create their own newsletters in the app, which will also include new notifications for Page followers for newsletter updates.

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Daily Minute Master Series – March 23, 2022

March 23, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Google Ads New Inventory Packages for Ad Campaigns to Encourage Support of Media Diversity

Google has added a new way to help support minority-owned publishers, with the capacity to select ad placements on Latino and Women-owned publisher websites for Display & Video 360 campaigns.

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Twitter’s ‘Brand Bracket 2022’ Competition is Now Underway

Twitter’s 2022 ‘Brand Bracket’ competition is heating up, with the first brands moving through to the next round, and the next set of playoffs now underway.

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Instagram Tests New ‘Scheduled’ Sticker for Stories to Remind Your Audience of Upcoming Events

This could be interesting – Instagram’s currently testing a new ‘Scheduled’ sticker for Stories, which provides another way to promote your upcoming events.

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Website Quality Score: Is It A Google Ranking Factor?

Does website quality score impact your rankings? In this article, we explore the concept of Google organic quality score – is it real?

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YouTube Launching 5 New Features For Livestreams

YouTube announces five new features for livestreams, some of which are currently in testing and others that will roll out later this year. These features are previewed in a video on YouTube’s Creator Insider channel.

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8 Fun & Engaging Content Marketing Trends In Hospitality

The hospitality industry is bouncing back. Use these 8 tips to maximize revenue and increase customer retention and satisfaction.

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Daily Minute Master Series – March 22, 2022

March 22, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Meta Launches Ray-Ban Stories in Four New Markets, Adds New Technical and Stylistic Features

They may not be fully-enabled AR glasses, and they may not have become the next ‘must-have’ tech gadget just yet. But obviously, Meta is seeing positive response to its Ray-Ban Stories sunglasses collaboration, because today, the company has announced that its camera-equipped glasses will be made available in four new regions.

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Facebook’s Developing Reactions for Reels

Have you ever been watching a Reel on Facebook and thought ‘man, I really wish I could assign a Reaction here to show the creator how I feel about it, in emoji form’?

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Essential LinkedIn Stats that Every Social Media Manager Should Know [Infographic]

While other social media platforms get a lot more attention, LinkedIn has continued to see ‘record levels’ of engagement growth, and continues to expand its user base at a steady clip.

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YouTube Adds New Live Stream Features, Including Live Guests, Full-Screen Mode and More

YouTube has previewed some coming updates for YouTube Live, including live stream guests, new notifiers for when a channel is broadcasting in the app, and updated viewing options.

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7 Tips to Increase Engagement on Your Social Media Polls [Infographic]

Are you looking for ways to improve your social media strategy? Want to increase engagement on your social media polls?

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How Google Ranks Pages With Abbreviations

Google’s John Mueller answers how Google’s algorithm handles abbreviations.

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Daily Minute Master Series – March 21, 2022

March 21, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Meta Files New Lawsuit Over the Sale of Fake Customer Reviews on Facebook

Meta has filed a new lawsuit in California over the use of fake reviews on Facebook, targeting a specific fake review seller who it says had sought to manipulate its systems to benefit its customers.

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Meta Launches Ray-Ban Stories in Four New Markets, Adds New Technical and Stylistic Features

They may not be fully-enabled AR glasses, and they may not have become the next ‘must-have’ tech gadget just yet. But obviously, Meta is seeing positive response to its Ray-Ban Stories sunglasses collaboration, because today, the company has announced that its camera-equipped glasses will be made available in four new regions.

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Should You Submit Your Sitemap Every Month?

From the value of XML sitemaps to how frequently you need to submit them, online marketing veteran Adam Riemer tackles this week’s Ask An SEO.

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Google Search Results and Synonyms

Google’s John Mueller discusses synonyms and search results and explains how context of the whole query is important

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Nearly 50% Of Twitter Users Tweet Less Than 5 Times A Month

Does Twitter have an engagement problem? A new study from Pew Research Center finds 49% of US adults on Twitter qualify as “lurkers.” Pew Research Center defines lurkers as infrequent tweeters who have posted less than five tweets per month since they first opened their account.

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New LinkedIn Tool Finds Top Skills Needed For Any Job

LinkedIn launches a new tool that instantly surfaces the top skills needed for almost any job title.

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Daily Minute Master Series – March 18, 2022

March 18, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Meta Adds New Parental Control Elements for Instagram and VR

Meta’s rolling out a new set of parental supervision and control tools for both Instagram and Quest VR, which address key elements of concern with usage and exposure among younger users.

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Snapchat Adds New ‘Custom Landmarkers’ to Build Location-Linked AR Experiences

Snapchat’s adding another way for marketers to utilize its AR Landmarks feature, with a new Custom Landmarkers option in Lens Studio that will enable anyone to create a location-locked AR experience.

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Google Sunsetting Universal Analytics In 2023

Google announces plans to sunset the previous generation of Google Analytics, known as Universal Analytics, in July 2023.

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7 Cold-Email Marketing Strategies That Will Heat Up Your Sales

There’s no question that email marketing is one of the most profitable routes to take for marketers. For every $1 spent on email marketing, the ROI is between $45 to $32. That isn’t surprising since the majority of consumers check their email ten times a day, every day. What’s more? Of those consumers, the ones who actually buy products marketed via email spend 138% more than those who don’t receive email offers.

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3 Ways to Identify Your Company’s Unique Marketing Angle

How you market your company is the key to making it memorable and successful, but it’s vital to keep in mind that marketing is not “one size fits all”; what might be successful for one business will not necessarily work for yours. What sets an enterprise apart is a combination of brand, voice and what you deliver. When you differentiate yourself from your competitors in these ways, people will talk about and gravitate towards your product, which leads to more robust positioning in your niche. While it can be challenging to identify this unique marketing angle, these tips will help.