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News & Updates
TikTok Publishes New Rising Trends Report, Including Insights and Tips for Marketers
TikTok has published a new report into key user trends and shifts, in order to help marketers tap into the latest emerging conversations, and maximize their performance in the app.
LinkedIn Previews New Post Analytics, as Well as a New Reaction Emoji
LinkedIn’s looking to provide more insight into content performance via new post analytics tools, which will show you details about the members that are reading your LinkedIn updates, how many Reactions each has received and more.
Properly diagnosing high bounce rates to identify areas of improvement is a useful way to increase user engagement, improve site rankings, and put more money in your pocket.
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Meta Showcases New VR Building Tools, Which Will Facilitate Customized, Personalized VR Environments
Meta’s Horizon VR project is, in Mark Zuckerberg’s own words, core to its metaverse vision, offering the capacity to not only engage in wholly immersive digital spaces, but to also create your own, entirely new, interactive 3D environments, customized to your preferences, which could truly be a game-changing shift for VR interactivity.
Because of mediums like social media, digital marketing has evolved. However, we are still at the earlier stages of its development because no one has yet tapped into its true potential. Some businesses have used influencer marketing, but it is an unexplored space with so much to offer.
5 Ways Marketing Leaders Can Drive More Value in 2022
As we begin 2022, we face the third year in which the pandemic is transforming our business reality. The acceleration of digital behaviors isn’t abating, nor are your customers’ expectations.
LinkedIn Launches New Group to Provide Insights and Tips for LinkedIn Marketers
LinkedIn groups can be hit or miss, with many of them over-run by spam, and most approving a little more content than most members would like, which can then flood your notifications and/or home feed.
Get Ahead of Your Competition With 2022’s Must-Have Digital-Marketing Trends
The digital ecosystem has been continually changing and expanding, particularly since the pandemic began in 2019. From the minute consumers wake up in the morning, companies are trying to sell to them. But marketing is shifting away from salesy, static approaches and towards engaging experiences that benefit customers. As a result, businesses and marketing professionals must be aware and adaptable if they want to succeed. Although we can’t foretell the future, we can brainstorm the top digital-marketing trends for 2022. Separating the true trends from the duds is what will set you apart from the rest.
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New Survey Shows that LinkedIn Users Strongly Dislike Unsolicited DMs
This probably doesn’t bode well for LinkedIn’s Sponsored InMail ad offering. Over the last week, SMT ran a poll with our LinkedIn audience to get a better sense of what annoys people the most on the platform. And as you can see from the results, ‘Unwanted messages’ were the fairly clear winner.
Meta Launches Facebook Reels to All Users, Expanding its Short-Form Video Push
Meta’s taking its battle against TikTok to the next stage with the full launch of Reels on Facebook, using the platform’s massive scale to capitalize on the popularity of short-form video content.
Reddit Adds New Visual Editing Tools as it Looks to Facilitate Expanded Usage Options
Here’s a small, but interesting new update in the Reddit posting process. As announced on the Reddit blog, the platform is in the process of rolling out some new image editing tools which will enable users to customize their visual uploads before they post.
YouTube Reveals the Top Performing Super Bowl Ads for 2022, Based on Overall Views in the App
Did you catch all the big Super Bowl ads, and take notes for your own campaigns? If not, you can still check them out via YouTube’s AdBlitz showcase, where it hosts all the big campaigns from the event. And today, YouTube has announced the winners of its Super Bowl AdBlitz for 2022, being the most viewed ads across YouTube from the event.
New Report Looks at Social Platform Performance Benchmarks for Brands
Ready for some sobering, though maybe comforting, stats on brand social media engagement? Rival IQ has published its latest social media benchmarks report, which looks at the average brand engagement rates, by vertical, across each of the big social networks.
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Interactive and Visual Content Is Key to Improving Product Marketing
The need for easy-to-access and consume product content is critical as customers spend a lot more time researching and learning about products long before interacting with a salesperson. And it’s equally essential for salespeople to be able to offer customers this type of content. But despite these well-known truths, product marketing still seems to struggle for recognition and influence. Instead, it’s hidden in the background producing one-page data sheets and dry customer stories.
How To Identify And Reduce Render-Blocking Resources
Identifying and reducing resources responsible for blocking the rendering of your web page is a critical optimization point that can make or break your page speed.
The 5 Digital Marketing Trends You Cannot Ignore in 2022
Keeping up with ever-changing digital marketing trends may seem challenging, but it’s crucial for business owners to do. As more of us are working from home, there has been a huge spike in social media usage. While digital marketers are hopping on to this opportunity, other small business owners scramble to adapt to the changes in consumer behavior — and it doesn’t have to be you.
10 Small Business Marketing Strategies That Actually Work
If you’re a small business owner, then you know that marketing can be tough. It seems like everyone is competing for attention, and it’s hard to stand out from the crowd. But don’t worry: Here are 10 small business marketing strategies that work.
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What is the Metaverse, Exactly, and How Will it Change Digital and Social Connection?
So what is Mark Zuckerberg’s vision for the metaverse exactly, and how will it take shape? For all the discussion of the next stage of digital connection, and a theoretical digital world where anything is possible at any time, the truth is that we’re not even close to this being an actual reality, and any business that tells you otherwise, or pitches itself as ‘metaverse ready’ and the like, is simply not being upfront.
Meta Announces New Restrictions on the Creation and Use of Profile Image Frames on Facebook
Here we have yet another example of why we can’t have nice things. Back in 2015, Facebook rolled out profile image frames, aligned with sports teams initially, which gave users a simple, customized way to share their support for their favorite team in the app. Facebook expanded on that over the coming years, and opened up the capacity for users to create their own frames and at one stage, there were thousands of potential options for profile frames available via its Frames Gallery in the app.
Meta’s VR Worlds are Growing Fast, with Usage Climbing Above 300k Monthly Actives
As Meta continues to spruik its metaverse shift, VR is clearly a key focus element, and with sales of Meta’s VR headsets on the rise, it could well become the next big platform for digital connection.
7 Tips on Providing More Support for Your Social Media Team [Infographic]
Working in social media is far more than posting witty tweets and trending memes. It takes creative skill, analytical nous, an understanding of the platforms, and the tools that you have at your disposal, in order to generate the best results for your brand and/or clients.
Snapchat Adds New Live Location Feature to Help Keep Users Safe
Snapchat’s launching a new live sharing functionality that will enable users to share their location, in real time, with chosen connections via the Snap Map.
Social Media Content Calendar: 24 Types of Post to Share With Your Followers [Infographic]
Are you looking for content ideas to fill your social media calendar? Want to know the type of posts that will work well with your followers? The team from Conversion Minded share their tips for success in this infographic.
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Instagram Shares New Overviews of the Key Ranking Factors for Feed Posts, Stories and Reels
Last year, Instagram provided an in-depth overview of the various elements that it factors in when deciding how to rank feed posts, Stories and Reels in each users’ feed. Now, Instagram has also published some quick overviews of those factors, so you can keep them in mind as you go about building your platform strategy.
Meta Publishes New Report into Evolving Conversation Trends and Interests [Infographic]
Looking to get a handle on the latest, emerging trends, and what they could mean for your marketing efforts? This will help – Meta has published a new cultural trends report, a 57-page overview of the latest, evolving conversation trend shifts, based on billions of online posts and comments from across its apps.
Could 57% Of North American SMBs Still Lack An SEO Strategy?
A recent survey of 600 U.S. and Canadian small to medium-sized business owners and their employees has revealed that 57% do not have an SEO strategy – and 23% have no plans to create one this year. The Pollfish survey commissioned by UpCity found that just 44% of businesses currently have an SEO strategy in place and 34% have made it a priority to do so in 2022.
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Google Outlines ‘Privacy Sandbox’ Initiative for Android, the Next Stage of the Data Privacy Shift
Apple’s ATT update, which now prompts users of iOS apps to opt in or out of data tracking, has caused major disruption in the digital ad space, with Meta alone estimating that the change will cost it some $10 billion this year. And now, we could be set for the next stage of that shift, with Google announcing that it’s actively developing its Privacy Sandbox for Android, which is its equivalent data privacy control for Android users.
Google’s push for adoption of Web Stories is drawing comparisons to AMP, another lightweight web technology that received a similar push in its early years. With AMP no longer receiving the support it used to, along getting de-emphasized in search results, people are asking if the Web Stories format is here to take its place. Google’s Search Advocate John Mueller responded to one such question on Twitter from an SEO professional asking if Web Stories is the new AMP.
How to Create a Marketing Strategy Using Key Differentiators
In this tech market, it can be difficult for leaders to stand out from the crowd. Your company’s success depends on how deliberately you can differentiate your offering from that of the competition. Successfully differentiated B2B high tech businesses consistently develop unique products, services and customer experiences. They focus on creating a sustainable, distinctive positioning that sets them apart from their peers. Here’s how to create a winning messaging strategy.
What Is Discord & How Can You Use It For Marketing?
Discord is an underrated gem of a community management and communications platform. This VoIP-based chat platform enables users to communicate via voice, screen share, and text.
4 Ways Real-Estate Pros Get Leads from Digital Marketing
In today’s digital age, we rely on the “Internet of everything” for nearly every aspect of our lives, from checking the local weather to buying real estate property, a dynamic additionally boosted by distancing and health guidelines as a result of the pandemic. According to a report from the National Association of Realtors (NAR), a staggering 97% of homebuyers used the Internet for home searches in 2020. As a result, and in response, firms encouraged buyers to send in e-signatures, sign electronic contracts and forms, schedule virtual meetings and complete other related tasks online. These real estate trends are likely here to stay, and agents must adapt, which means developing a solid digital marketing strategy that boosts visibility and gets listings in front of the right buyers at the right time.
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Meta Announces New Mission Statement as it Looks Towards the Metaverse Future
It’s the dawn of a new era at the company formerly known as Facebook, and to truly establish its evolution into ‘Meta’, CEO Mark Zuckerberg today held an all-staff meeting to announce Meta’s updated values, in line with its new more forward-looking focus.
Facebook Renames ‘News Feed’ to Just ‘Feed’ to Avoid Potential Confusion
Here’s an update that will have no impact on anything, other than the name itself. Facebook has announced that it’s renaming the ‘News Feed’, the main element of the app, to simply ‘Feed’ in order to simplify branding.
Google’s John Mueller answered a question on Reddit about ranking benefits of using the keywords in the domain name. Mueller confirmed that there’s no SEO bonus for keywords in the domain and listed reasons why not to use keyword-based domains.
Is Now the Best Time to Ramp Up Your Startup’s Marketing Budget?
Many startup leaders think that the more money they feed into theirmarketing budgets, the faster they’ll gain traction. For B2B companies, however, nothing could be further from the truth. A 2021 CB Insights study found that nearly 4 in 10 organizations hit rock bottom because they either outran their fiscal runway or couldn’t raise new funding. Spending too much too soon on marketing can lead to both of those problems.
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Snapchat Shares New Data on the Value of its ‘High Impact’ Ad Options
At 319 million daily users, and with specific connection to younger demographics, Snapchat can be a great option for brands looking to boost their brand recognition, and gain traction with this critical consumer subset, which can have a huge impact on overall marketing performance.
Twitter Announces the Winners of its ‘Brand Bowl’ Super Bowl Campaign Awards
With Super Bowl LVI now in the books, it’s time to look at the other big winners of the day – the brands whose Super Bowl ads stood out and gained the most attention during the event.
4 Important Business Benefits Of An International SEO Strategy
My last column highlighted some critical actions necessary to execute a successful International Search Engine Optimization strategy. This time, let’s take a look at the specific business benefits of creating that strategy, and its alignment with the organization’s strategy as a whole.
4 Growth Marketing Strategies That All Startups Should Implement
The success rates for startup businesses are dismal. According to Forbes, a renowned media outlet, up to 90% fail. And this is for both B2C and B2B brands. Now, if you are a founder, this should worry you. But do not worry. In this post, I am sharing four specific growth marketing strategies that can take you up the success stairway and that you can implement right away in your business.
The past two years have shown a major increase in the amount of money allocated to digital marketing and communications, which has created challenges for senior-level marketers who have not been able to keep up with the changing times. The speed at which new techniques in digital advertising, social media marketing and SEO are growing and changing is faster than it has ever been.
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How Social Platforms are Celebrating Super Bowl LVI
The Super Bowl has become a major focus for brands on social, with trending tie-ins providing the opportunity to reach large, engaged audiences. While for users, people are always looking for ways to take part in the event, even when they can’t physically be present – which has been especially true over the last couple of years amid varying COVID-19 restrictions.
TikTok Shares New Insights into the Impact of TikTok Clips in the Purchase Journey [Infopgraphic]
TikTok has published a new report which provides fresh insights into the role that its platform plays in the evolving path to purchase, and how TikTok clips can change the way that brands and consumers interact.
10 Google Search Statistics You Need to Know in 2022 [Infographic]
Are you considering your SEO plan of attack for 2022? Need some background stats and facts to help form your strategy? The team from Oberlo share some key insights into Google search usage in this infographic. The listing looks at overall usage trends, popular searches, the value of Google in regards to referral traffic, and more.
TikTok Warns Users to be Wary of Romance Scams Ahead of Valentine’s Day
TikTok has issued a warning to its users to be wary of romance scams, where fraudsters target vulnerable singles, most commonly via social and dating apps.
Does Content Marketing’s Love For AI Make Writers Obsolete?
It definitely wasn’t love at first sight. But artificial intelligence is gradually becoming a content marketer’s best friend – or at least more than an acquaintance. It may turn into a love story yet and I believe we’re in for a “happily ever after” scenario.
Google Cautions Businesses About Anti-Tech Legislation
With access to millions of emails and business profiles, Google’s using its vast resources to inform businesses about tech legislation via email and numerous websites.
