Daily Minute Master Series – January 31, 2022

January 31, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Meta Moves to the Next Stage of its Messaging Integration Plan, with E2E Encryption on Messenger Group Chats

Despite governments and law enforcement groups in almost every country voicing their opposition to Meta’s plan to integrate all of its messaging tools, which will also see the expansion of end-to-end encryption across all of its messaging apps, Zuck and Co. are plowing ahead anyway, with Messenger users now able to implement encryption in all group chats in the app.

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YouTube Adds New Guided Support Process for Community Guidelines Violations

YouTube’s looking to provide more guidance for creators who’ve been hit with guideline violations via a new, more detailed reporting process that will take them through the specifics of the issue with their content, and what they can do to resolve it.

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Snapchat Renews Content Deals with Disney, Viacom and NBCUniversal, Securing Exclusive Programming for Discover

Snapchat has announced that it’s renewed its ongoing content deals with Disney, Viacom and NBCUniversal, which will see exclusive shows and programming broadcast to Snapchat Discover over the coming year.

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Facebook’s Removing Profile Videos from Next Month

In news that likely won’t have a major impact, though may require manual intervention from some users, Facebook has announced that it’s removing video profile images as of February 7th, with people who currently have a video profile image being reverted back to a still picture instead.

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LinkedIn Announces the Retirement of its LinkedIn Lite App

LinkedIn has announced that it’s shutting down LinkedIn Lite, its pared-back version of the platform, designed for users in regions with more restricted connectivity and data access provisions.

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Learn How TikTok Advertising Works With This Free Guide

TikTok has launched a free course to help businesses learn about its advertising tools and campaigns.

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Daily Minute Master Series – January 28, 2022

January 28, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

TikTok Launches ‘TikTok Tactics’ Online Course to Help Marketers Level-Up their Platform Approach

TikTok has launched a new, video-aligned platform training course for marketers, designed to provide tips and insights on how to make best use of the platform for brand promotion and development.

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Snapchat Adds ‘Catalog-Powered Shopping Lenses’ to Simplify AR Product Displays

Snapchat’s looking to take its AR tools to next level for eCommerce, with the addition of new ‘Catalog-Powered Shopping Lenses’, which will enable brands to showcase a range of products within a single Lens, providing more virtual try-on options for users.

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LinkedIn Continues to see ‘Record Levels’ of Engagement, Sales Solutions Reaches $1 billion in Revenue

Another quarter, and another report of ‘record engagement’ on LinkedIn, as per parent company Microsoft’s latest performance update.

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Instagram Adds Scheduled Live Display on User Profiles to Improve Discovery of Upcoming Streams

After previewing it as a coming feature within its announcement of the expansion of remixable videos on the platform last week, Instagram has now outlined its new display of scheduled live streams on creator profiles, providing another way to raise awareness of upcoming live broadcasts in the app.

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Squarespace Announces Video Hosting And Monetization

Squarespace announced video hosting and monetization capabilities that helps publishers earn income from recorded videos.

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7 Social Commerce Tips & Who’s Doing It Right

Selling products on social media platforms (also known as social commerce) has emerged as a viable digital advertising strategy for ecommerce brands worldwide. With social commerce, you can leverage social media to engage with your target customers and encourage them to complete the sale on their favorite apps without ever needing to visit your website. It’s incredibly convenient, especially considering 54% of internet traffic comes from mobile devices.

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Daily Minute Master Series – January 27, 2022

January 27, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

TikTok Faces Creator Backlash Over Flawed Payment Models

TikTok could be forced to update its creator funding model due to several high profile users raising questions about their monetization options, and highlighting some key flaws in the platform’s current process.

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TikTok Launches ‘Instant Pages’ Ad Display Option to Improve Load Times and Response for Promotions

As it looks to maximize business engagement in the app, and boost its revenue opportunities, TikTok is rolling out a new ‘Instant Page’ shopping display option, which will enable brands to connect their TikTok ads through to a lightweight, native landing page, built within TikTok itself, which will load up to 11 times faster than standard mobile pages.

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YouTube Outlines Key Areas of Growth, Including the Rise of Shorts and its Expanding Creator Economy

While TikTok continues to rise, and other platforms eat into the digital video market, YouTube remains the overall leader in the space. And based on its current strategic planning and growth, it looks set to stay that way for some time to come.

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Twitter Reports a Jump in Government Removal Requests in Latest Transparency Report

Twitter has published its latest transparency and enforcement update, which outlines all of the accounts and violations it took action on during the period between January 1st and June 30th, 2021, highlighting key trends and shifts in platform usage, and misuse, as it looks to improve the user experience, in alignment with its freedom of speech ethos.

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Social Media Sharing Buttons: How & Where To Add Them

Social sharing buttons can complement your content, drive traffic, and create a ton of engagement, too. Here’s how.

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How To Drive Facebook Leads Via Phone Calls

By now, most advertisers are aware of the potential Facebook offers as a lead generation channel. Whether you’re a mom-and-pop retail store or a massive multinational conglomerate, chances are that the largest social network on the planet has a product that can help you. This platform can identify and activate hand-raisers who are interested in doing business with you. And as the digital and privacy landscape has evolved, so have the lead generation offerings from Facebook.

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Daily Minute Master Series – January 26, 2022

January 26, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Meta’s Developing the World’s Fastest AI Supercomputer to Fuel its Metaverse Vision

As it looks to a future in the currently theoretical ‘metaverse’, Meta will need to up its computing power and systems in order to facilitate simultaneous connection in wholly immersive digital worlds, while it’ll also need more advanced computing power to fuel the next stage of its AI plans, in various forms.

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5 Essential Pinterest Metrics to Track [Infographic]

More brands are now considering it, with Pinterest now up to 444 million active users, and becoming a key eCommerce hub for many amid the pandemic. Pinterest is also seeing an increase in male usage, expanding its target demographics, while its evolving shopping options, including AR displays and virtual try-on tools, are helping to advance the app’s utility, and make it a more essential companion for many consumers.

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TikTok’s Experimenting with New Video Avatar Tools, Audio-Only Live-Streams

TikTok’s testing a new avatar feature that will enable users to create a digital character avatar based on a selfie, with facial expressions that will match your actual look.

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Which LinkedIn Ad Option Generates the Best Response? [Survey]

Which LinkedIn ad option is best for your brand? SMT recently sought the insight of our audience to get some direct feedback about which LinkedIn ad option is delivering the best results for their business, via a poll on LinkedIn.

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10 Big Ways Infographics Benefit Your Content Strategy

Are you using infographics as part of your content strategy? You may be missing out on valuable digital marketing opportunities if not.

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Google Ads Introduces New Experiments Page

The days of confusing drafts and experiments in Google Ads are over. Google launched a much-needed update to this testing feature in the online interface, and the new experience is a welcome change to beginner and experienced Google Ads users alike.

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Daily Minute Master Series – January 25, 2022

January 25, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

TikTok’s Working on a New, Opt-In Function to Show You Who Viewed Your Profile

TikTok is reportedly working on bringing back the option to see who viewed your profile in the app over the preceding 30 days, which would provide more transparency over user interest.

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Snapchat vs Instagram Stories: Which One Is Best For You?

Snapchat or Instagram Stories? Check out shared features, how they differ, and which may be best for your company.

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Why Marketing Automation is Crucial to Your Success

As a B2B marketer, you work with vast amounts of data to execute campaigns across multiple channels. You create personalized communications with helpful information to turn prospects into qualified leads that are more likely to convert for sales. So, you probably know the pain of having to hack together different systems to get all this done. You need one system to find and target your audience, one to run your campaign, one to analyze the results, one to pass the leads to sales, and maybe even a few more.

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Walmart Mandates RFID Tracking for Home Goods—Opening Up Potential Marketing Opportunities

Better accuracy for online pickup and delivery is current impetus, but giant retailer’s RFID push opens other future marketing applications

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Putting The Customer Journey First When Designing Marketing Campaigns

For most marketing teams, the last quarter of the year is synonymous with planning the following year’s strategy and campaigns. 2020 and 2021 completely transformed the customer experience, and right now many of us are laying out what could be called our first “post-pandemic” marketing campaigns. One really interesting aspect of this, and certainly a part of my own company’s 2022 digital strategy, is how Covid-19 seemed to accelerate the adoption of “conversational marketing.”

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A Content Marketing Framework To Cut Through The Noise

As marketers, we’ve all heard the phrase “content is king,” and there’s plenty of evidence to back it. Content marketing is a core piece of an effective marketing strategy today. Content marketing is a necessary facet of earning the attention of audiences for brands, and it helps engage potential customers by informing, inspiring, educating and entertaining them.

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Daily Minute Master Series – January 24, 2022

January 24, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Meta Plans to Establish an NFT Marketplace, Expanding Beyond Profile Pictures

If it’s happening on social media, Meta wants to own it, so it comes as no surprise that the company is currently working on ways to tap into the popularity of NFTs. But Meta actually envisions a bigger future for digital goods, beyond cartoonish profile pictures, which will eventually expand the core functionality of the NFT transaction process to facilitate the transfer of various kinds of digital goods within its planned metaverse.

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Instagram Expands Video Remix Option to All Videos, Not Just Reels Clips

Instagram is expanding on its TikTok-like toolset by adding the capacity to remix all videos that people post in the app, not just Reels, increasing your options for creative response and engagement.

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4 Marketing Strategies That Will Turn Your Customers Into Billboards for Your Business

People love to talk about great experiences. After all, when you really enjoy something, it’s human nature to want to tell others all about it! As a business owner, your aim should always be to give your customers such a great experience that they become walking, talking billboards for the service you provide. You need to do everything in your power to turn your clients into enthusiastic advocates who will send you referral after referral, helping you to build a solid business as well as a fortune.

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How Newsletter Sponsorships Can Maximize Your Marketing

You want to maximize your marketing efforts and be where viewers are as a business. But very few are using the sponsored newsletter to grow their customer leads. Newsletter sponsorships can transform your marketing strategy, allowing your business to reach millions of customers. Add newsletter sponsorships to your marketing arsenal to increase the conversion rates of your campaigns. These ads are already in front of qualified leads interested in your product or service.

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Google Considers Reducing Webpage Crawl Rate

Google is considering reducing the frequency of webpage crawling in an effort to conserve computing resources.

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Google Uses Different Algorithms For Different Languages

Google uses the same search algorithms for most languages, but there are certain cases where a language requires a different algorithm to interpret the queries.

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Daily Minute Master Series – January 21, 2022

January 21, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Instagram Launches Live Test of Fan Subscriptions, Providing More Monetization Options for Creators

Instagram has launched an initial test of its new Subscriptions option for Instagram creators, which will provide another monetization avenue for platform stars, ideally providing more incentive for them to keep posting their content to IG, instead of being lured to TikTok or YouTube instead.

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Good SEO vs Great SEO: Experts Share 6 Key Differences

Good SEO begets good results – but in competitive SERPs, you need to go further. See how experts define great SEO.

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4 Ways To Find The Best Instagram Influencers For Your Business

For another year, Instagram remains the top social media platform for influencer marketing. In the most recent State of Influencer Marketing by Linqia, 93% of marketers agree that Instagram is the best social channel for influencer marketing. In addition to using the main Instagram newsfeed to reach their target audiences via influencers, 73% are using Instagram Stories and 37% are using Instagram Reels.

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Performance: The Marketing ‘P’ That Matters To The C-Suite

There isn’t a marketer among us who doesn’t remember the four P’s of marketing — product, price, place and promotion. And yet if we stopped to recollect and recount the work we are proudest of executing in the past year — that map to each of the P’s — many of us would be stumped about all of them except for promotion. We have honed the art and science of promotion. But this mastery, in many cases, seems to have come at a price — we have lost sight of the three other P’s that various different functions in our organizations have now either partly or entirely claimed.

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LinkedIn Adds 3 New & Free Marketing Courses

LinkedIn is rolling out three new courses to its on-demand learning center which is full of free resources for marketers.

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Google and Marketing Industry Predictably Hostile to Proposed Surveillance Advertising Ban

The Banning Surveillance Advertising Act (BSAA), was introduced in the House of Representatives on Tuesday by Reps. Anna Eshoo (D-Calif.), Jan Schakowsky (D-Ill.) and Sen. Cory Booker (D-N.J.). The bill would no longer allow advertisers to target ads to consumers based on personal information. Two exceptions would be broad, location-based targeting and contextual ads.

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Daily Minute Master Series – January 20, 2022

January 20, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Five Reasons Microsoft Is Making Activision Blizzard Its Biggest Deal Ever

Microsoft Corp. is buying Activision Blizzard Inc. in a $68.7 billion all-cash acquisition, uniting two of the biggest forces in video games. It’s the software maker’s biggest deal ever, almost three times as large as the 2016 purchase of LinkedIn. Here are five key reasons why it happened.

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Twitter’s Latest Promotional Campaign Focuses on Celebrities Who’ve Manifested Success Via Tweet

Twitter has launched a new advertising campaign which is focused on ‘manifesting’ via tweet, highlighting how a range of successful athletes and entertainers made initial commitments to their success via Twitter long before their public achievements.

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TikTok Looks to Expand Content Horizons with New, Integrated ‘Stories’ Test

As TikTok continues its rapid ascent, with the app now on track to reach 1.5 billion users in 2022, it’s also seeking to expand its content horizons, with a view to increased monetization of that collective attention, and providing more capacity for creators to generate revenue from their clips.

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Snapchat Adds New Limits on Adults Seeking to Connect with Minors in the App

After Instagram added similar measures last year, Snapchat is now implementing new restrictions to limit adults from sending messages to users under the age of 18 in the app.

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TikTok Adds Insights on the Latest Trending Songs by Region to its Trend Discovery Listings

TikTok has added a new element to the Trends section of its Creative Center, which now provides a listing of the most popular songs in the app, at any given time, which is filterable by region.

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Avoid These 9 Enterprise SEO Reporting Mistakes That Devalue Your Data

Enterprise SEO can seem slow, expensive, and burdened with processes. This is particularly true in reporting, where workflows and deliverables can be extensively detailed and nuanced. Whether you deliver physical reports or have online reporting, dashboards, or presentations, there’s a lot to talk about.

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Daily Minute Master Series – January 19, 2022

January 19, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Link Velocity: Is It A Ranking Factor?

Could your website be penalized for a spiky rate of growth in backlinks? Find out if the theory is truly a Google ranking factor.

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Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs

What does psychology say about ecommerce using opt-in & opt-out strategies? The answer could boost your conversions & your avg basket price.

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How Does Google Search Use Synonyms?

How does Google Search use synonyms? Is it all automated, or humans help Google understand which words are related? Here’s the answer.

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How To Use Amazon Attribution & Brand Referral Bonus Programs

Perhaps you’ve heard of the Amazon Attribution and Amazon Brand Referral Bonus programs and are wondering how they can help build your business. As the cost per click (CPC) on Amazon rises, and the platform takes a stronger stance against black hat ranking tactics, more sellers have been looking at ways to drive external traffic to their Amazon product detail page.

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DuckDuckGo Growth Drops As It Celebrates Milestone

DuckDuckGo celebrates a milestone of 100 billion total searches, but the search engine’s year-over-year growth is slowing down.

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Millennials Aren’t Always About the Digital Experience. That’s Good News for Your Marketing Department

It turns out that millennials’ digital-first reputation might be getting misinterpreted. And that could be a very good thing for your business’s marketing department. As a generational cohort, the majority of millennials are at the height of their consumption power, according to Morgan Stanley. This makes them a natural target for advertising campaigns. Yet the best way to grab a millennial’s attention isn’t necessarily through emails or texts. Instead, it might be via a greeting card delivered the old-fashioned way.

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Daily Minute Master Series – January 18, 2022

January 18, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Twitter Publishes New Guide on What Consumers Expect from Brands via Tweet

Twitter has published a new report which looks at how brands can maximize their success on the platform, based on evolving consumer trends and expectations in the app.

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Everything You Need To Know About Cloudflare For SEO

Cloudflare can help with improving your site’s security, speed, and even user experience. Here’s a guide to help you get started.

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12 Ways To Use Content Marketing To Build Brand Awareness

Content marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs of slowing down in 2022.

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KPIs & Metrics That Matter For 2022 Digital Marketing Success [Webinar]

Get tips on setting effective, data-driven KPIs and metrics that will help you assess and improve your strategies.

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Here’s How to Scale Your Business’s Social Media Marketing in 2022

More than 3.8 billion people use social media every day. That’s around half of the world’s population. It’s no surprise that e-commerce has experienced such a massive boom with that kind of daily traffic on social channels. For entrepreneurs, social media presents an incredible opportunity, but only if you know the marketing skills to attract and engage audiences.

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How Data is Transforming Super Bowl and Winter Olympics Marketing

Avocados From Mexico will use its airtime in the upcoming Super Bowl LVI broadcast to drive brand awareness, but as Ad Age’s Asa Hiken reports, the produce brand “is also looking to find ways to use its Big Game commercial to better identify its consumers and, most importantly, direct them to make a purchase”—with help from a digital activation called “House of Goodness.”

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