Daily Minute Master Series – September 1, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

LinkedIn Publishes New Guide on Using Organic and Paid Strategies to Maximize Branding Impact

LinkedIn has published a helpful new guide which looks at the branding benefits of using paid and organic outreach in combination, and how you can best pair these elements for different purposes using LinkedIn’s tools. The 45-page guide includes insights into all aspects of building your brand on LinkedIn, and a range of helpful pointers to guide your strategy. You can download the full guide here.

For the full white paper click here

Clubhouse Launches ‘Creator Commons’ Resource Hub to Help Guide Your Platform Strategy 

Amid the rising discussion around newer audio social tools, and Twitter Spaces specifically, it seems, in many respects, like Clubhouse is now taking a back seat. The much-hyped app hit download peaks earlier in the year, but has now simmered down, with its broader opening, shifting out of invite-only beta, helping it reach new audiences, but also reducing its exclusivity, and lessening the cool-factor of the platform.

For the full article click here 

How to Set Up Google Analytics Goals & 10 Tips to Get Ahead

How well you understand your website traffic will ultimately determine the success of your marketing and advertising efforts. And there’s more involved in performance analysis than simply reviewing user behavior metrics such as bounce rate, time on site, and pages per session. You may unknowingly be falling victim to high traffic generation and low site engagement due to a lack of call to action and site usability.

For the full article click here 

Snapchat Announces New Updates for its Scan Tool, Including New Scan Shopping Options

Snapchat has announced a new update for its Scan tools, which will provide more ways to use the Snap Camera to discover additional insights, and facilitate more direct actions based on what you see. Snapchat first added its Scan option two years ago, providing another way for Snap users to glean information via the app. And while it hasn’t become an essential element, Snap has continued to add more functionality to the tool over time, and with people now more accustomed to scanning barcodes as part of COVID-19 tracing efforts, that action is now become more habitual, providing more opportunity for Snap’s tools in this respect.

For the full article click here

Google: Interstitials are Fine Under this Condition

Google’s John Mueller answered if Google considered mobile interstitials a negative page experience factor. Mueller acknowledged that nothing has changed. But he then suggested a way to show interstitials without any negative quality factor affecting the rankings.

For the full article click here

Tech-Savvy Marketing: How To Stay Ahead Of The Curve

Many companies spend millions, if not billions, of dollars on research and development, attempting to create the most sophisticated, best version of their products. Yet a lot of those same companies allow their marketers to rely on generic tools and intelligence to carry out their campaigns — despite the fact that, without effective marketing, those expensive products will go nowhere. Proper marketing requires the proper tools. And without the right technology in place, brands have no hope of gaining customers in a competitive marketplace.

For the full article click here

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