Daily Minute Master Series – September 30, 2021

September 30, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

TikTok Announces New Advertising and Branded Content Partnership Options at TikTok World Event

TikTok held its first ever TikTok World business showcase event, where it shared a range of new tools and options designed to help brands make the most of its platform, while also painting a clearer picture as to how TikTok will monetize its now billion-plus audience, and help creators earn money for their efforts.

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Google Confirms 11th Chrome Zero-Day Attack, Releases Urgent Fix

Google has issued an urgent upgrade warning to all Chrome users…

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Facebook’s First Big Investment into the Metaverse, and What it Means for the Future of the Company

Facebook has taken its next steps into the expanding Metaverse concept, with the announcement of a new $50 million investment into research programs that will explore how to develop the digital Metaverse responsibly, and ensure that any related products “are built in a way that’s inclusive and empowering”.

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How Marketing Actually Works (And Why It’s Essential For Driving Change)

Imagine a group of brilliant automotive engineers designing cool features into a groundbreaking new car. Compulsive tinkerers, they optimize for granular personalization with all the bells and whistles they’d want if they were designing it just for themselves. They build the car, then hand things over to the marketers to convince customers these features are what they want, too — and that they should pay a premium for them.

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13 Smart Ways To Integrate Paid And Organic Content In Your Marketing

Paid advertising and organic content distribution are bound to be tactics you include when developing a digital marketing strategy for your business. Paying for targeted ads can introduce more consumers to your offerings, whereas the organic content you produce and share via your company website or social media can help guide those who are already seeking the type of product or service you sell into your sales funnel as warm leads.

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How to Find What’s Trending: 14 Tools for Topic Inspiration

One of the most effective ways to connect with your audience is to weave trending topics throughout your editorial and social media calendar. Not everything you publish has to be related to a current event but using trending topics strategically will allow you to ride waves of demand in both search and social platforms. Here are 14 of the best sources to help you find out what’s trending.

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Daily Minute Master Series – September 29, 2021

September 29, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Instagram Pauses ‘Instagram for Kids’ Project After Recent Media Reports

Amid a new storm of controversy following The Wall Street Journal’s ‘Facebook Files’ expose, Facebook has today announced that it will shelve plans for its ‘Instagram for Kids’ project for now, so that it can meet with relevant regulators and advisory groups, to ‘get this right’ before proceeding.

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TikTok Reaches a Billion Active Users, the Latest Milestone for the App

Despite almost being banned in the US, being actually banned in its second-biggest usage market, almost being sold off entirely and facing various direct challenges from rivals. Despite all of this, TikTok has continued to steadily grow, and build on its foundations, and has now reached a new milestone of one billion monthly active users.

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Google Has Moved Away From 200 Ranking Signals Number

In a Google SEO Office Hours Hangout, Google’s John Mueller revealed that Google has “moved away from the 200 ranking signals number.” He said that having a number like that is misleading. Mueller said it’s not the case that the ranking signals can be sorted and ranked as a list on a spreadsheet.

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Microsoft Advertising Launches Open Beta for Credit Card Ads

Microsoft Advertising announced an open beta for a new ad unit, called credit card ads. Credit card ads are available to advertisers targeting the United States and Canada.

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15 Tips on How to Rock a Small PPC Budget

Having a smaller PPC budget and getting maximum results is a challenge for many advertisers. It can be done! You can make the most of it with practical planning and a laser focus on your goals.

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Google Can’t See Content Behind Captchas

Google says websites can run into problems if they hide content behind captchas, as its web crawler won’t be able to see it. Googlebot doesn’t interact with anything when it crawls webpages. If it lands on a page with a captcha blocking the main content, it will assume that’s the only thing on the page.

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Daily Minute Master Series – September 28, 2021

September 28, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Instagram Launches New Global Branding Campaign, Highlighting the Benefits of Community Connection in the App

Instagram has announced the launch of its latest global branding campaign, called ‘Yours to Make’, which aims to showcase the benefits of community connection in the app, and finding your people through shared interests and trends.

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Are 404 & Soft 404 Errors Google Ranking Factors?

Can 404 and soft 404s errors affect your Google search rankings? According to Google, the answer is no. However, there is an exception you will want to know about, in order to avoid having a 404 error impact your rankings.

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Dynamic Search Ads: Keyword Mining Through Ngram Analysis

If you are looking for supplemental volume and have a website with multiple pages of content or metadata, Dynamic Search Ads (DSA) should be part of your holistic SEM strategy to drive incremental query coverage.

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How Ryan Reynolds Has Mastered Authentic Marketing

Most people know Ryan Reynolds from his movies, but the actor has his hands in a number of entrepreneurial ventures. He owns a majority stake in Mint Mobile, a mobile virtual network operator, which has grown more than 50,000% in the past three years. He was also invested in Aviation Gin before selling it for a staggering $600 million last year. But perhaps most applicable to the startup world, Reynolds is also a founder of Maximum Effort, a marketing firm responsible for the ads you’ve seen for the “Deadpool” franchise, Aviation Gin, Mint Mobile (of course) and that hilarious Match.com ad featuring Satan and the year 2020 as a match made in hell.

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B2B Marketing Strategies for a Post-Pandemic Environment

2020 was a year that many business owners and entrepreneurs would like to forget, both in terms of how it impacted their professional and personal lives. Many businesses were forced to close their doors and others tried to hold on as long as possible until they couldn’t continue.

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Give Your Business a Boost with Better Digital Marketing

In a crowded marketplace, it’s vital that entrepreneurs find ways to make their goods and services stand out. For most, that means developing an outstanding digital marketing plan. Your customers are online, and you have to find a way to reach them and convince them to buy.

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Daily Minute Master Series – September 27, 2021

September 27, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

How to Get Your Facebook Page or Account Verified

Do you currently have a Facebook Page? Are you trying to grow your small business, company, or personal brand? If the answer is yes, you should consider verifying your Facebook Page (or, if you’re an influencer, celebrity, or thought leader, your account) for several reasons. For starters, being verified on a huge social media platform like Facebook gives your presence credibility and gives consumers a sense of trust.

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TikTok Outlines Rising Opportunities for eCommerce, and the Unique Potential for Brands in the App

As part of its ongoing growth and push to implement more monetization opportunities, TikTok has been increasingly leaning into eCommerce, which can help facilitate increased advertiser activity, while also providing more revenue potential for individual creators through brand partnerships.

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YouTube Launches Super Chat and Super Stickers in More Regions, Adds New Comment Translation Options

YouTube is expanding access to its Super Chat and Super Stickers streamer donation options, while it’s also adding comment translation tools in-stream, helping to broaden utility in more markets.

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Google Publishes New, Practical Guide on Key Ad Creative Best Practices and Tips

Will Google ads be part of your holiday marketing process? The search giant remains a key source of product discovery, and with additional shopping tools and eCommerce options being launched throughout the year, Google does indeed look set to remain an essential connector for many purchases throughout the coming season.

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Facebook’s Adding More Elements to its Organic Post Testing Tool to Help Optimize Performance

After initially launching its organic post testing option for video in Creator Studio last year, Facebook is now rolling out an update, with a new layout, and expanded post options, helping to provide more guidance in your Facebook posting strategy.

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LinkedIn Launches Updated Lead Gen Forms Integration for Zapier, Providing New Automation Opportunities

LinkedIn has made collecting audience data a little easier with the launch of a new Event Registration trigger in the Lead Generation Forms integration for Zapier, enabling you to connect your gathered lead gen forms info with third-party tools and apps.

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Daily Minute Master Series – September 24, 2021

September 24, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Facebook Outlines Impacts of Apple’s Data Tracking Update, Provides Tips on How Brands Can Improve Ad Performance

It seems like Apple’s controversial App Tracking Transparency (ATT) update is causing significant impacts on Facebook, with The Social Network today outlining some of the specific ways in which ad reporting has been affected by the new privacy prompts.

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Google’s Apps Work Different on iOS 15

Many of Google’s key apps work slightly different on Apple’s iOS 15. These are the changes you need to know about. Apple’s iOS 15 and iPadOS 15 started rolling out this week and they come with a feature called Focus Mode. This a new OS-level setting that’s designed to eliminate distractions by restricting certain types of notifications while the setting is active.

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Ecommerce Returns and Their Role in Marketing

As much as retailers and brands would love them to, most customers don’t simply drop onto their site by accident. Given this, success is heavily determined by the acquisition strategy of their marketers. The problem is that many aren’t using key data points about their customers to analyze marketing effectiveness and are losing money as a result – and one key area of this is in returns.

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Why Marketing Poses A Cybersecurity Threat And What To Do About It

Humans: we’d like to believe they’re all good at the core. Unfortunately, there are a few bad apples in the bunch — or at least very opportunistic apples. When it comes to cybersecurity, the bad apples are hackers who are out to invade, profit from or damage a business. Cybersecurity has been a topic of conversation for a long time, but with so much data at our fingertips today, it feels like we’re at an inflection point where threat actors could have an advantage.

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What is Enterprise Search? Definition and Examples

There are a lot of different ways of tackling digital marketing at the enterprise level — and even some confusion about what enterprise actually means. Is it a large company or other organization? Is it a network of many websites? Is it a global brand, or a particularly large and complex website? Enterprise marketing can apply to each of these scenarios. In this column, we’re going to dig into some of the other frequently asked questions people have about one particularly important and important aspect of digital marketing at the enterprise level: Search.

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WordPress Ninja Forms Vulnerability Exposes Over a Million Sites

Recently it was disclosed that the popular WordPress contact form called Ninja Forms patched two vulnerabilities, affecting over 1 million WordPress installations. This represents another in a growing list of REST API related vulnerabilities that are being discovered among many WordPress plugins.

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Daily Minute Master Series – September 23, 2021

September 23, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Snapchat Launches New Lenses to Teach Users Sign Language as Part of International Week of the Deaf

Snapchat is looking to further its inclusivity efforts with the launch of a new series of Lenses that encourage users to fingerspell, as part of International Week of the Deaf.

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Facebook Announces New Portal Devices, Continuing its Evolving Hardware Push

Facebook has today announced two new Portal video-calling devices, adding to its expanding hardware catalog, while it’s also adding a new Portal for Business option, which is aimed at helping SMBs leverage video calling for enhanced collaboration and efficiency.

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5 On-Site SEO Factors That Matter Most

When it comes to which search optimizations Google actually considers ranking factors, you’ll hear answers of anywhere from three main factors to hundreds or even thousands of them.

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Optimizing Your Email Marketing In 2021

Digital marketing has more than shown its worth for businesses of all industries over the past year, and one strategy that’s been particularly valuable has been email marketing. Email marketing is arguably more important now than it ever was before. However, while email marketing is extremely important right now, it can also be difficult to do well. If you want to get all of the benefits of email marketing, you’ll need to familiarize yourself with all of the best practices and stay current with the latest trends.

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Brandemic Marketing 101: What to Do When a Game About Viruses Goes, Ahem, Viral

Most startups would kill for their first product to achieve a tidal wave of free word-of-mouth marketing, the kind that’s immediately recognizable to every person the world over. But what if the source of that word of mouth was the world’s deadliest health tragedy since the Spanish flu?

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What Destination Marketers Must Understand to Thrive in the Covid-19 Era

The pandemic wreaked havoc on the entire travel industry. Hotel bookings and airline reservations plummeted to almost nothing, and the cruise industry was paused entirely. The majority of countries had travel restrictions, and some closed their borders entirely. This created a massive challenge for destination marketers.

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Daily Minute Master Series – September 22, 2021

September 22, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Facebook Experiments with Removing Data on Individual Stories Viewers

This is interesting. According to reports from some users, Facebook is testing out a new process that would limit your insight into who’s viewed your Facebook Story to only those that have reacted to each Stories frame, or left a comment.

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TikTok Tests New Option to Pin Selected Video Clips to the Top of Your Profile

This could be handy – TikTok is testing a new option that would enable users to pin selected videos to the top of their profile display, helping to showcase specific clips to their profile visitors.

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New Report Shows that Facebook and YouTube Lead the Way as Key Sources of News Content

News consumption on social media has become a key point of emphasis over the past decade, with accusations that social platforms are causing increased division and angst through sharing and engagement, while activist groups look to boost misinformation and fake news via the same, as a means to skew the agenda in their own desired direction.

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3 Indispensable Pieces of SEO Advice for Beginners & Clients

Passionate newbie SEO professionals, drunk with visions of the possible traffic, sales, and money that should follow a number one ranking for a high-value keyword, spend hours reverse-engineering the search engine results pages looking for a magic bullet that will push their site to the top.

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TikTok Outlines Agenda for Upcoming ‘TikTok World’ Showcase Event

As TikTok continues to add more users, and become a more influential platform for many, many more users, brands are increasingly looking to tap into the platform for their promotions – which is set to reach a whole new level this holiday season.

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Does Using .us TLD Versus .com Affect My Site’s SEO?

Does your choice of TLD really matter for SEO? Learn what to consider and which optimizations matter for your TLD to rank.

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Daily Minute Master Series – September 21, 2021

September 21, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands

People’s shopping habits have shifted significantly since the start of the pandemic, leaving many brands scrambling to determine the best ways to grab consumers’ attention, and turn browsers into buyers on their eCommerce sites.

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Apple Accused of False Marketing and Fraud Over M1 MacBook Display Issues

Apple is facing a new class-action lawsuit in the United States that accuses it of false or deceptive marketing for the M1-powered MacBook Pro and MacBook Air, fraudulent business practices, misconduct in customer support, and violation of consumer law.

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Intuit to Buy Email Marketing Company Mailchimp for $12 Billion in Cash and Stock

Intuit will buy email marketing company Mailchimp for $12 billion in cash and stock, the companies said Monday. Intuit, which is known for financial service offerings like TurboTax and Credit Karma, said it will use the acquisition to accelerate growth among small business clients. It marks the company’s largest acquisition to date. Last year, the company purchased Credit Karma for more than $8 billion. MailChimp was initially founded in Atlanta in 2001. Shares of Intuit were flat in after-hours trading following the announcement.

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10 Ways to End Sexism in Marketing

“We’re very optimistic that things can change.” Jane Cunningham, co-author of the book Brandsplaining is talking about the persistence of sexism in marketing. “Women are speaking out now, telling brands what they object to and how they like to be marketed to. And there are now some really good role-model brands for others to follow.”

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How the Pandemic Forced Us to Reimagine Marketing

Marketers experienced a decade’s worth of digital advancement in 2020 and COVID-19 has sparked one of the greatest periods of forced improvisation we have lived through. The way that people interact with brands has changed, and digital transformation and customer-centricity have come back to the fore. This has encouraged marketers to reimagine how they work and become more agile.

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Google AdSense: Is It a Google Search Ranking Factor?

AdSense is a Google ad product that allows publishers to monetize their content by displaying targeted advertisements on their website. Publishers earn money when people view or click on these ads. So why do some people believe AdSense is a ranking factor? Ads have nothing to do with organic ranking, right? Well, the belief is that sending traffic to pages with ads served by Google also serves Google’s interests as a company. When a website is monetized with AdSense, it becomes another platform for Google’s advertisers to serve ads on. Ethics aside, there’s an incentive for Google to send traffic to pages displaying AdSense ads.

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Daily Minute Master Series – September 20, 2021

September 20, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

How Flow State Can Make Digital Marketers More Productive

Discover practical tips to turn a regular workday into an opportunity to achieve flow state and increase your marketing productivity.

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Why Local Marketing Still Matters in the Digital Age

As our digital worlds have expanded, it has become increasingly popular for small businesses with an ecommerce store or online services to market themselves nationally. The problem is that many of these businesses are giving up their local marketing efforts in favor of a national approach, believing it to be a superior option. They’ve been led to believe that focusing locally limits their potential base while national marketing opens the door to a large number of possible consumers. While this is technically correct, the logic ignores the level of scale required to convert customers nationally and the conversion benefits of local marketing.

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Unclear Messaging Undermines Your Marketing Success — Here’s How To Avoid It

The clarity of your messaging can either make or break a marketing campaign. Before you do anything, first ask yourself: Is my messaging clear? Does it align directly with my business objectives and customers’ desires?

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Website Themes Impact SEO

Google published a short video that answers if a website theme affects SEO. John Mueller, the video host, answered that yes, a website theme will affect SEO and noted how this can happen.

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Three Tips For Writing Marketing Email Subject Lines People Actually Want To Open

When was the last time you sent an email? Did you know that, according to Statista, roughly 306 billion emails were estimated to have been sent and received every single day in 2020? There are only about 7.7 billion people on Earth. Let that sink in. Now, ask yourself this: How many of the emails you receive every day do you actually read? More specifically, how many of the promotional emails you receive do you open at all?

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What Makes a Membership Marketing Campaign Successful?

So many things are out of our control right now, and recent research on association membership is not painting a pretty picture. Forty-seven percent of associations reported a decline in membership and 45 percent saw their renewal rate drop in 2021, according to Marketing General Incorporated’s latest Membership Marketing Benchmarking Report. One way to create order and regain some footing is a marketing campaign aimed at tangible goals, like increasing member recruitment and retention. But before launching a campaign it’s a good idea to figure out what kind of campaign is necessary, says Brianna Martin, senior marketing and events manager at Mighty Citizen.

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Daily Minute Master Series – September 17, 2021

September 17, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

NFTs Reshape Brand Marketing In The Creator Economy

The Industrial Revolution inflated the supply of consumer goods and gave rise to mass marketing as a way to escalate consumer demand. For more than a century, brands have been built through mass media. First magazines, then radio and, since WWII, TV advertising. Today, brands are facing a new world of digital consumerism. In the emerging new model, creators upend traditional marketing and disintermediate markets by creating person-to-person communities. This starts looking to me like a new version of the internet circa-1999 when we reached both technological disruption point and deep cultural shift. Non-fungible tokens, or NFTs, are creating an abundance of intellectual properties that are essential for winning in the post-modern creator economy.

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Branded vs. Non-Branded Traffic: What’s the Difference?

How should you treat branded vs non-branded traffic and search strategies? Unpack the things to consider when it comes to targeting, attribution, and more.

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Your Email Marketing Is Destined to Fail Without These 3 Essentials

Think email marketing is all spam? Think again! In a world where marketing pitches come at us from all angles and on every device, email marketing has held steady as the favored channel for consumers. When used well, this platform can help you attract, convert, close and delight your buyers. Don’t underestimate it — your company’s email strategy can make or break you. When it comes to building a successful email-marketing strategy, there are three specific elements that will help you achieve your business goals or move you further away from them, depending on how well you use them.

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Global Influencer Marketing Platform Market Report 2021

The “Global Influencer Marketing Platform Market 2021-2028” report has been added to ResearchAndMarkets.com’s offering. The global influencer marketing platform market size is anticipated to reach USD 84.89 billion by 2028, exhibiting a CAGR of 30.3% over the forecast period. The growing deployment of Computer-Generated Imagery (CGI)-based virtual influencers has offered new growth prospects for the market.

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Marketing Mobile Games Is Dead. ‘Probabilistically’

By any measure of value, audience size, or growth, mobile is the dominant form of gaming media. Already immensely popular due to its accessibility and wide range of content, the COVID-19 pandemic created hundreds of millions of new mobile players and increased the playtime and appetite to spend of existing gamers. With over a billion weekly game downloads on the Apple App Store and Google Play, resulting in more than $1.7 billion in weekly spend, the mobile game industry is clearly booming.

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Facebook Announces New Support Initiatives for SMBs to Help Them Manage Through the Pandemic

With small businesses still struggling to cope with the compounding impacts of the pandemic, Facebook has announced two new initiatives to provide support for SMBs, and help them better manage their cash flow in their time of need. First off, Facebook’s launching an expansion of its Invoice Fast Track program, which enables SMBs to apply for Facebook to buy up their outstanding invoices, providing immediate cash flow benefits.

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