Daily Minute Master Series – August 17, 2021

August 17, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Reddit Now Valued at $10b with New Funding Round

Reddit has reported a new funding round, which will increase its valuation to $10 billion, and provide it with the capital that it needs as it looks forward to the next stage of its overall development.

For the full white paper click here

LinkedIn Launches Native Video Meetings

LinkedIn is rolling out native video meetings, which lets users have one to one calls directly within the LinkedIn app.

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Snapchat Publishes New Halloween Marketing Guide to Assist in Strategic Planning

Halloween is now less than 80 days away, and while it’s not considered one of the major shopping holidays, as such, it does provide significant opportunity for marketing tie-ins, and related promotions around the event.

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Why Email Marketing Remains Relevant For Online Stores

Emails are still one of the most popular forms of communication. Think tank Statista estimates that 319.6 billion emails will be sent in 2021, a number that’s projected to exceed 376 billion per year by 2025. Given the immense popularity of this communication channel, it’s still considered to be one of the best ways to reach consumers who have opted-in for such communications at your online store.

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Which Schema Types Are Used Most by Industry [Research]

Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance.

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LinkedIn Shares New Case Study on How Jabra Utilizes LinkedIn Ads to Target Key Buyers [Infographic]

LinkedIn has published a new case study which highlights how audio equipment maker Jabra used LinkedIn’s various ad tools to maximize connection with key decision-makers in order to capitalize on increased demand amid the WFH shift.

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Daily Minute Master Series – August 16, 2021

August 16, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

TikTok Increases Safety Measures for Younger Users, Including New Defaults and Prompts for Teens

TikTok is looking to add more protections for younger users, with new restrictions on DMs for teens, and added alerts around specific functions to better indicate who will be able to access their content as a result.

For the full white paper click here

How Instagram’s Reels Algorithm Works

Instagram explains how it ranks the content people see when browsing through Reels. This insight may help you with creating more successful clips. Instagram is pushing Reels as its next flagship feature. Adam Mosseri, head of Instagram, has gone on record saying he wants wants to go big on video in an effort to compete directly with TikTok.

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What Your B2B Sales Team Wishes You’d Consider Before Investing In Marketing

After an extremely challenging year, many small- and medium-sized businesses (SMBs) are feeling a renewed optimism that their teams can operate safely and that their businesses can flourish as the worst of the pandemic appears to be behind us.

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Facebook Shares New Insights into the Key Elements of Effective Video Content

As you’ve no doubt read from many reports, and many experts, video is an important element in modern digital marketing approaches, with more people engaging with video content, and seeking it out as a form of both entertainment and product research.

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Marketing To Gen Z? Here Are 5 Things You Need To Know

Gen Zers (often called “zoomers”) are the first generation considered digital natives. For them, the internet, mobile phones and related innovations have been as much a part of their lives as breathing.

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Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More

Facebook has announced updates to the way that they are handling privacy for minors, launched new ad placement tests, and developed a new tool for advertisers.

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Daily Minute Master Series – August 13, 2021

August 13, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Facebook Outlines New, Privacy-Focused Approach to Advertising, In-Line with Industry Shifts

This is a significant shift for Facebook advertisers to note. After its initial strong opposition to evolving approaches to user data tracking, which have imposed significant limitations on the information that it’s able to utilize within its ad targeting processes, Facebook has seemingly now accepted that this is the new norm, and that it will need to work with app hosts to update its systems in order to better align with the new limits on what information it’s able to access about audience response to ads.

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Google: Increase Discover Traffic with Max Image Preview Tag

Google published a new case study showing how using the Max Image Preview directive can increase clicks to as high as 333%. The directive is a meta tag that’s easy to add to a site.

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Google On How to Check Page Experience Factors

In a new video, Google offers advice on how to check if your site meets all the non-Core Web Vitals page experience factors. The video is a new installment of Google’s Getting Started With Page Experience series on YouTube. Google explains that it groups the page experience ranking factors into two categories: Core Web Vitals and everything else.

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Brands Plan for NFL Marketing Season

Spending on sponsorships and ads is up, but brands should be careful about messaging that ignores pandemic realities.

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6 Ways to Optimize Your Product Review Pages for Google

Whatever product you’re shopping for, you know how impactful an informative, high-quality review can be. This can often be the difference between buying the product and passing on it for something else. Most people don’t want to take chances on products they don’t know much about, especially when there are products with reviews that tell them what they need to know. Because of this, many online shoppers rely on product reviews to help them decide what to buy. That’s why Google put a new product reviews update live in April that prioritizes product reviews that provide consumers with more insight and details, to help them make more informed purchasing decisions.

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Integrating ‘Shopatainment’ Into Your Marketing Strategy

The average consumer in the U.S. spends 18 hours per week watching online videos. Eighty-five percent of American millennials have made a purchase after watching a video, and Gen Z prefers video over text in an overwhelming majority of cases.

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Daily Minute Master Series – August 12, 2021

August 12, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Twitter Adds New Raised Hand Emoji to Signal Questions in Spaces, Expands Roll Out of Voice Effects

As we await the arrival of Twitter’s dedicated Spaces tab, which will increase the presence of the audio meeting room option within the app, Twitter continues to roll out new tweaks and updates to the format to help improve its audio engagement experience.

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Instagram Adds New ‘Audio’ Tab to its Search Options to Boost Reels Engagement

Instagram has added the capacity to search for audio specifically within the search tab in the app, making it easier to tap into trends based on music clips, with a focus on Reels creation based on the same.

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WordPress vs Wix: Core Web Vitals Winner

Google engineer Rick Viscomi tweeted that the Core Web Vitals Technology Report was updated to include July 2021 data from CrUX and HTTPArchive. The data showed how much WordPress and Wix continue to improve in all three Core Web Vitals metrics, FID, LCP and CLS.

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13 Creative Ways To Leverage Video In A Marketing Strategy

Video is still the most popular type of content on social media, which is one reason why so many brands incorporate it into their marketing strategies. While most marketers know that deploying a well-crafted video is a highly effective way to gain exposure, drive traffic and increase conversions, not all of them understand how to successfully execute this tactic.

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YouTube Shorts: Content Creators That Have Jumped on the Bandwagon

YouTube Shorts have come a long way in the 11 months since the format launched. Some content creators have jumped on the bandwagon and are now well-positioned to benefit from new monetization opportunities. Who are they? Well, they aren’t the usual suspects.

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Best Practices in Web Accessibility for the Human Experience

Adding web accessibility best practices testing to your websites and mobile apps offers new opportunities to understand digital product experiences. We are challenged — as marketers, writers, designers, and developers — to observe people because our work focuses on meeting their needs. When creating web solutions for persons with disabilities, there are gaps in how we are building digital products because we are not asking the right questions.

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Daily Minute Master Series – August 11, 2021

August 11, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Five Essential Marketing Strategies To Support A Scaling Organization

Marketing finally has a seat at the strategic table. Many CEOs now acknowledge marketing’s potential to drive organizational growth and are willing to invest more equitably in sales and marketing. High-growth companies must learn to balance competing demands for breakneck speed and careful consideration, especially in the early stages of scaling up. This is why hiring a marketing leader is one of the most important decisions your company can make early on. The right CMO or VP of marketing will bring the strategic vision, practical mindset and people skills necessary to take your company to the next level.

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How Marketing Leadership Is Failing Technology Brands

Marketing leadership is failing many of today’s technology brands. Or rather, it’s a lack of marketing leadership that is failing tech brands. Understanding how and why this is happening requires first understanding the evolved role of the modern marketer, which encompasses all of the major pillars of a technology company: product innovation, user experience, customer service, technology development and, of course, marketing itself. If it’s a startup we’re talking about, add business development and pivots, investor marketing, analyst relations and market research to the list. Yes, marketing is complex. But it’s also quite simple.

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How to Fix & Appeal a Disapproved Google Ad

Google Ads announced a three-strike system for ad disapprovals, which means understanding your disapproval causes and fixes just jumped the priority list. Ad disapprovals aren’t always due to outright policy violations. Sometimes a wording choice or a keyword can cause an otherwise valid ad to get disapproved.

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Is It Time For You To Reinvest In In-Person Marketing?

It feels like both 24 years ago and yesterday that anytime you walked into the grocery store, went to a concert or browsed your farmer’s market, there’d be someone giving out free samples or shouting a cold pitch at you. Then March 2020 happened, and all of these in-person marketing activations dropped off the face of the earth for public safety. While Covid-19 isn’t over, with vaccination rates in the U.S., Canada and Europe increasing, many entrepreneurs are evaluating whether to start reinvesting in in-person marketing once again. Especially if you run a food, beverage, wellness or beauty company, it can be hard to gain new consumers without a chance for them to try your product for free.

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4 Web Hosting Factors to Consider for SEO

Does web hosting impact your SEO, and which host is best? We go through the misinformation and get the facts straight here.

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Startup Marketing: Should You Hire An Agency Or Freelancers?

In recent years, with the power of the internet and remote working, companies have had a wider pool of people to choose from as they grow and launch new projects. Gone are the days of being limited to working only with those in the immediate vicinity. However, this increased flexibility and freedom poses a number of questions: How do you build the right marketing team for your company? Is the agency route best? Perhaps freelancers are better? Or maybe a mix?

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Daily Minute Master Series – August 10, 2021

August 10, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Pro Tips: TikTok Shares Advice on How Brands Can Establish a Presence on the Platform, and Generate Results

TikTok is the platform of the moment, with the short-form video app continuing to lead the app download charts, and add users at an unprecedented rate. And with the platform now on track to reach a billion users this year – despite losing its biggest user market in June 2020, due a ban in India – that will put it on par with Instagram, and make it one of the top five biggest social/messaging apps.

For the full white paper click here

A Step-by-Step Process for Ecommerce Link Building with Coupons

For ecommerce stores, online traffic is the lifeblood of the business — and the links pointing to your ecommerce site contribute significantly to your Google search rankings. That’s why link building is essential for success in ecommerce.

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Google: Customer Reviews Not A Signal For Web Search

Google’s John Mueller states that customer reviews are still not taken into account when it comes to web search results. This topic is discussed during the Google Search Central SEO hangout recorded on August 6, 2021.

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The Marketing Challenge For Esports

Esports marketers occupy one of of the most volatile and disruptive verticals. Here’s how one esports firm works on its marketing strategy.

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7 TikTok Marketing Case Studies & Insights

Overtaking Facebook & Instagram, TikTok is now one of the fastest-growing social platforms in the world, and the application achieved over 2 billion downloads in April 2020. Aside from the massive increases in TikTok’s users, a vast number of brands have also rushed to sign up for the platform.

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Eight Great Marketing Metrics You Won’t See On Mad Men Reruns

“Mad Men” is a term coined in the 1950s to describe Madison Avenue advertising executives, brought to life in the popular TV show. In the show Don Draper and the creative team sit around, staring into space, trying to come up with the big idea to pitch to a client. Once they convince the client that their idea is brilliant, it seems Don’s job is done.

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Daily Minute Master Series – August 9, 2021

August 9, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Twitter Launches Updates ‘Agency Playbook’ to Guide Marketers on Tweet Ads Best Practices

Twitter has published an updated version of its Agency Playbook, which provides a detailed overview of how to create effective Twitter ad campaigns, including new usage insights, revised ad specs, case studies, examples and more. Twitter launched the first version of its Agency Playbook back in 2019, with this new iteration incorporating the latest Twitter features and stats, to provide further insight into evolving user behaviors. You can download the 41-page playbook (with email sign-up) here, but in this post, we’ll take a look at some of the key elements.

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Facebook Video Tips: 15 Ideas for More Engagement

People are constantly bombarded with messages from several channels on a daily basis, via Facebook, TikTok, Instagram, email, texts, online ads, and much more. It can be quite the challenge to grab someone’s attention and keep it, even briefly, in this day and age. Creating a message that captivates people is critical. The most crucial factor when it comes to creating engaging Facebook videos is exactly that: engage the user. And you have just seconds to do it.

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Five B2B Marketing Predictions For Business Owners

In the past year and a half, we have seen unprecedented changes in the B2B world. Both the Covid-19 pandemic and a dramatic shift in buyer demographics have changed best practices for B2B marketing, leaving many business owners unsure of how to move forward.

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So Many Marketing Tools: Why We Should Be Integrating People, Processes And Technology

Like most marketers, we are after the elusive Customer360. We’ve spent huge chunks of our budget trying to attain this, only to find out that the 360 was, well … more like 250 degrees than 360. What suffers isn’t just our campaigns and budgets, but also the customer experience. Our aim is to develop better insights to deliver more value to customers — beginning with understanding the customer data and assessing how quickly and thoroughly we can access, analyze and use that data. So why is it so difficult to do this in today’s world when we have over available?

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8 Awesome WordPress Plugins That’ll Make Your Site Mobile-Friendly

The explosion of technology in the 21st century ushered in an era where the mobile phone handles multiple tasks and holds countless information, images, and documents. This great revolution led to a massive shift from desktop dependence to mobile use in accessing data, online shopping, and acquiring services. According to Statista, over half of the web traffic now comes from mobile devices, and the numbers are bound to rise. What this means is that if you don’t focus on your website – and specifically on improving the user experience and making it mobile-friendly – you will lose business.

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The Future Of Marketing Is Lean For Businesses Big And Small

Much of the lean movement is based on the understanding that as organizations mature, the things that make them more competitive (more resources, better talent and more sophisticated processes) are the very things that now slow them down. Continuous improvement is the only way to sustainable, competitive advantage focused on the future. , a Silicon Valley entrepreneur, is credited with creating the lean movement that Eric Ries popularized in his book, . Many place earlier credit for lean squarely with the Toyota company under the tutelage of Dr. W. Edwards Deming.

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Daily Minute Master Series – August 6, 2021

August 6, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

YouTube Updates Creators Website to Provide More Guidance on How to Build Your Channel

As part of its expanded push to lure more creators across to its platform, with advanced monetization and growth tools, YouTube has today launched its newly refreshed YouTube for Creators website, which provides info on all the key elements of building a YouTube Channel and presence.

For the full white paper click here

Google FAQ Provides Core Web Vitals Insights

Core Web Vitals (CWV) is a set of metrics developed by Google to help website publishers improve page performance for the benefit of site visitors. Webpage performance matters to publishers because fast pages generate more leads, sales, and advertising revenue. Google recently published a document that provides insights into how CWVs work and their value for ranking purposes. This article discusses it.

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Precision Marketing And Personalization In A Cookie-Less World

Today’s digital consumers’ brand discovery and purchase decisions involve several touch points, often across multiple sites and media platforms. They expect a contextual, consistent and personalized brand experience — when they’re searching, scrolling, seeing or shopping.

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TikTok is Testing ‘TikTok Stories’ as it Looks to Expand Creative Options in the App

Instagram has them, as does Facebook, as well as YouTube, LinkedIn and Snapchat, while Twitter just got rid of their version. So why wouldn’t TikTok also try its hand at the Stories format as well? As shared by social media expert Matt Navarra, the platform is doing exactly that, with a test of TikTok Stories now underway.

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Instagram Provides New Overview of How its Reels Algorithm Works

Are you looking to tap into Instagram Reels as a new growth opportunity, but you’re not sure exactly how it works, and what exactly you should be posting to maximize engagement? You’re in luck, because this week, Instagram has shared a new overview of the key factors that it considers in ranking Reels, which ultimately points to how you can maximize Reels reach, by aligning with these elements.

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What Is Hub and Spoke Content Marketing & How Does It Work?

Have you ever started reading about a specific topic and ended up three hours down the rabbit hole with a whole new set of in-depth knowledge all around it? This might be more common nowadays with binge-watching a show on Netflix or endlessly scrolling on TikTok, but it’s also perfect as a content strategy. When creating topical content, it’s going to be difficult to fit all of the relevant information on one page.

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Daily Minute Master Series – August 5, 2021

August 5, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

TikTok Announces New Partnership with Publicis Groupe to Facilitate Expanded Access to its Commerce Tools

TikTok continues to seek opportunities to expand on its business potential, this time through a new, global partnership with Publicis Groupe, which will give Publicis clients first-up access to TikTok’s evolving commerce tools, while also providing TikTok with more insights on how to help brands maximize its platform.

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5 Social Media Strategies You Can Use to Boost Your SEO

Social media can positively impact your website’s SEO performance and boost your Google search rank. Yet too many marketers still silo SEO and social media marketing versus seeing them together as one holistic ecosystem. Social media marketing can and should be a valuable ally to SEO. Let’s take a look at five ways social media can benefit SEO and why the two should be working together. You’ll learn social media strategies to maximize the impact it has on your organic search efforts.

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YouTube Launches Payments of Up to $10k Per Month for Top Performing Shorts Video Clips

In a move inspired by the success of Snapchat’s ‘Spotlight‘ creator payment program, YouTube has today announced the launch of its new Shorts Fund, which will see the app pay out up to $10k per month to individual creators based on Shorts performance.

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How Well Do You Know Your Customers?

Nearly two-thirds of consumers (65%) are overwhelmed by the communications they receive from brands, according to the new “Audience of One” report released by visual experience platform Movable Ink. The stakes are higher for brands to personalize their messaging (without being too creepy), and also to make sure the information they use accurate. For instance, one in four consumers unsubscribed from emails when the brand addressed the message to the wrong person.

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Instagram Adds New Examples of Top Brand Creative to its Professional Dashboard Element

Instagram is looking to help brands improve their posting approach by highlighting top examples of both organic and promoted posts from other businesses in the app, which may help to spark creative thinking and consideration. The new element has been added to Instagram’s Professional Dashboard, which it launched back in January, and is accessible within the app to those who have Business and Creator accounts.

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30 Social Media Metrics That Matter Throughout the Customer Journey

If you’re searching for a list of social media metrics that matter, you’re not alone. Some social media marketers believe there are three to four that they should turn into key performance indicators (KPIs). However, while the most common social metrics include engagement, brand awareness, assisted conversions, and sales lift, there are at least 30 you may want to track depending on your marketing strategy.

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Daily Minute Master Series – August 4, 2021

August 4, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Clubhouse Sees Significant Increase in Usage, Announces Changes to Notifications and Club Admin Roles

Clubhouse has reported a big increase in active rooms as it continues to expand in the wake of its full launch last month, while it’s also announced some changes to its Club roles and notification volume, as it seeks to refine its offerings.

For the full white paper click here

Google Explains Importance of GMB for Local Search

Google’s John Mueller answered a question about the difference in SEO between an informational search query and a query for a local service. Mueller answers the question and followed up by explaining what a business needs to do to rank for local search queries, stressing the importance of Google My Business (GMB).

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16 Tricks Pro Communicators Use To Create ‘Sticky’ Marketing Copy

When members of an audience can remember what they heard, saw or read later, it creates top-of-mind awareness of what was shared with them and its overriding message. If you were a graphic artist, for example, you’d want the logos and other visuals you design to create a level of “stickiness” that goes beyond building awareness and creates brand recall. It’s no different when it comes to copywriting. For those working in the world of marketing, advertising and public relations, the ability to write “sticky” copy is a key skill. However, making the written word as compelling as any audio or visual component of a piece of content can be challenging.

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Microsoft Ads August Updates: New Bidding Strategy, New Automated Extensions, & More

Microsoft announced a list of new product updates and releases for Advertisers including a new bid strategy, manager-account labeling, new automated extensions, extended brand safety protections, and updates to Unified Campaigns. Here’s what you need to know!

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Influencer Marketing is Big Business: Here are Five Mistakes the Stars (and the Brands Who Sponsor Them) Should Avoid

Using social media celebrities to advertise products – influencer marketing – is a lucrative and rapidly growing industry, projected to be worth up to US$15 billion (£10.7 billion) by 2022. Influencers profit from their online fame by collaborating with brands, endorsing products to their followers in return for a payment (or free goods and experiences). Some influencers are established stars seeking an additional income stream (the footballer Cristiano Ronaldo, for example, charges up to US$1.6 million (£1.2 million) for an endorsement on Instagram). Others may have recently found fame on reality TV shows like Love Island, an experience which can spark a barrage of endorsement deals.

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How You Can Measure Core Web Vitals

Google has defined a set of metrics site owners should focus on when optimizing for user experience. By defining these Core Web Vitals, Google aims to provide unified guidance for quality signals that Google says are essential to delivering a great user experience on the web.

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