Daily Minute Master Series – August 31, 2021

August 31, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

The Keys to a Successful TikTok Advertising Campaign [Infographic]

Looking for ways to maximize your TikTok ads, and drive best response from the app? The platform of the moment, TikTok has quickly become an essential consideration for many marketers, and with the holiday period fast approaching, many more are now considering the potential of the app. But TikTok is different to other platforms – you can’t just re-purpose your ads from Instagram or Facebook exactly as they are and expect to generate good results in the TikTok feed.

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TikTok Rolls Out Quick ‘Promote’ Ad Option to All Business Accounts

After testing it out with selected profiles over the past few months, TikTok is now rolling out its Boost-like ‘Promote’ option to all business users.

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4 Steps to Smart Personal Knowledge Management for Digital Marketers

Every now and then, an idea or concept takes the productivity nerds of the internet by storm. We get so obsessed that it breaks through to the mainstream, and you can’t seem to go anywhere online without seeing people talk about it.

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Clubhouse Adds Spatial Audio, Now Averaging 700k Rooms Per Day

It may have lost some of its buzz, and it may seem like Twitter’s Spaces has now superseded its offering in many ways. But Clubhouse is still rising, not as fast as it had been back in January, but it is moving forward nonetheless. And this could help it maintain that momentum. Today, as part its weekly community update, Clubhouse announced that it’s now rolling out spatial audio, adding a new level of depth to your Clubhouse chats.

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YouTube Opens 6,000 Seat ‘YouTube Theater’ Where it Will Host a Range of IRL Events

YouTube is looking to take its presence to the next level with the opening of its new YouTube Theater for business, a 6,000 seat performance venue, located in Inglewood, California, where it plans to host a variety of live entertainment events.

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Google’s Link Spam Update Is Complete

Google seems to be more vocal than ever regarding communicating updates and offering additional advice to marketers. The Link Spam update is the latest to be completed.

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Daily Minute Master Series – August 30, 2021

August 30, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Tokyo Olympics Spotlight Importance Of Omnichannel Marketing

If the title itself doesn’t give it away, the 2021 “2020 Summer Olympics in Tokyo” were like no other Olympics before them. With no live spectators allowed due to Covid concerns, people around the world had no other choice but to watch their favorite athletes compete via their devices. This, in turn, forced hundreds of brands to evolve their advertising strategies. As a result, what has emerged is a clear focus on omnichannel marketing across multiple industries, be it automotive, retail, healthcare or others.

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Snapchat Announces New Updates for its Scan Tool, Including New Scan Shopping Options

Snapchat has announced a new update for its Scan tools, which will provide more ways to use the Snap Camera to discover additional insights, and facilitate more direct actions based on what you see.

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Google: Low Traffic Does Not Always Mean Low Quality

Google’s John Mueller answered a question about what to do with low traffic pages that have poor search visibility and traffic. He acknowledged that there could be quality issues but also noted that low traffic in itself is not mean the pages themselves are low quality.

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Instagram Publishes New ‘Insider’ Magazine Which Explores Emerging Platform Trends

Instagram has published the third edition of its ‘Instagram Insider’ digital magazine, which takes a look at emerging trends based on platform engagement, and provides tips and insights to help guide your strategic approach.

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Google Reports Data Loss in Search Console

Google reports there was a data loss in Search Console in the month of August. As a result, you may see drop in your performance reports. The issue affects Search and Discover data collected on August 23 & 24. SEOs should add an annotation to their reports regarding the data loss, otherwise it will look like a significant performance drop occurred on those dates.

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How to Get Started With Keyword Research for SEO

Despite all the many changes to SEO practice over the years, keyword research remains one of the most fundamental SEO tasks. Some form of keyword research is still one of the first things SEO professionals at all skill levels do – especially for a new site (or for any site for which they want to improve or expand search rankings).

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Daily Minute Master Series – August 27, 2021

August 27, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Google Reportedly Paying Apple $15B to Stay Default Search Engine

Financial analysts estimate Google is paying Apple $15 billion to remain the default search provider on the Safari browser. It’s known that Google pays a considerable amount for its default search position in Safari, but that number is said to reach even greater heights this year. Google paid Apple $10 billion for the default search position in 2020. According to an investor note, analysts believe the number will increase by 50% in 2021.

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Instagram Outlines How its Search Algorithms Work, and How You Can Optimize Your Presence

Instagram has published the second installment in its new ‘How Instagram Works’ series, with an overview of how its search algorithms function, and how you can maximize your chances of showing up in relevant search results. The first post in the series looked at how Instagram’s feed ranking works, providing more oversight into how the platform looks to match relevant content with user interests, and how creators can ensure their posts reach people in the app.

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Everything You Need to Know About Google Lead Form Extensions

It’s no secret that mobile activity has surpassed desktop in many markets. That’s why the user experience is crucial to any business’s success. Google originally announced its lead form extensions in 2019, but recently made updates to improve the mobile experience.

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Making The Case For Why Virtual Digital Marketing Events Are Alive And Well Post-Pandemic

As the U.S. continues to come back to life after more than a year in quarantine, people are starting to go back to their offices, interact with clients and even attend large gatherings. Since the U.S. Centers for Disease Control and Prevention (CDC) cleared concerts and conferences in 2021, business execs are itching to put on more live conferences and hybrid events later this year.

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TikTok’s Testing Even Longer Video Uploads as it Looks to Expand its Presence

As TikTok continues to add more users, and build out its business offerings, it’s also looking to new use case options, and ways that it can maximize its fast-growing presence. We’ve seen this with a new test of TikTok Stories, the addition of a dedicated Resumes option for jobseekers, reports of group messaging elements on the way, and more.

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8 Common Reasons Why Marketing Campaigns Fail

How many times have you worked on a campaign that didn’t work? Do you remember the reason? Marketing is a process of experimentation, and experiments don’t always work.

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Daily Minute Master Series – August 26, 2021

August 26, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Instagram’s Rolling Out its New Sponsored Product Listings to All Merchants

After testing them out over the last few weeks, Instagram is now rolling out its new promoted products option within the Shop tab to all merchants in the app.

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Don’t Let Your Business Miss Out On These Three Digital Marketing Trends

The digital landscape is ever-changing. With new products on the market daily, new platforms being created to market them and new trends always happening, businesses are constantly having to adjust their digital marketing strategies to keep up. Considering these things alone, marketing to consumers is a booming industry. Keeping up with the trends is a job in and of itself, let alone figuring out ways to use the trends in marketing. Needless to say, there are several — probably an infinite amount of — marketing strategies businesses can use. Here are just three of the many notable strategies every business should consider if they have not already.

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What Type of SSL Certificate Does Your Website Need?

Computer users worldwide are wary of hacks and privacy violations, so it pays to continue to be vigilant with your website’s security. If you’re working in SEO, you have no doubt come across SSL certificates and digital encryption. But what does SSL mean and why do SSL certificates have to do with your digital marketing strategy?

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Google Confirms Update to Generating Web Page Titles

Google has officially confirmed it is updating the way it generates web page titles in search results.

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What’s ‘Always-On’ Content Marketing, And Why Should You Be Doing It?

Almost three-quarters of the way thru 2021, it’s safe to say that this year has already been quite the wild ride. Between political tension, a continuing global pandemic, vaccines for said pandemic and the emergence of a couple variant strains, it’s been a lot. But even in these trying times, there have been some bright spots: We’re seeing positive signs for employment, job growth and consumer spending. If we continue to see more money going back into our economy, it’s imperative that marketers are making the most of their spending and are able to show the real ROI of their efforts. But as it is, many marketers are finding it harder to explain or tie back conversions to their content marketing campaigns. A solution to this increasing struggle is the “always-on” approach when it comes to marketing.

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What Are Display Ads: A Complete Guide for Digital Marketers

What are display ads? How do they work? How can you optimize them? Here’s everything you need to know.

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Daily Minute Master Series – August 25, 2021

August 25, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Instagram is Removing Swipe-Up Links for Stories, Replacing the Function with Link Stickers

As part of its ongoing effort to improve Stories interaction, Instagram is making a change to the way that external links are shared within Stories frames, with the current ‘Swipe up’ links to be removed from the process entirely, and replaced by its new ‘Link’ sticker option instead.

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Facebook’s Attempt to Counter the Idea That it Fuels Misinformation and Political Division is Not Going as Planned

It’s safe to say that Facebook’s latest effort to counter the idea that its platform helps to amplify misinformation and extremist ideas is not going exactly as planned.

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TikTok is Developing its Own AR Effects Creation Platform to Expand its Visual Tools

TikTok continues to rapidly build on its platform and tools, as it looks to capitalize on its current opportunity, and solidify its place as a key platform within the broader social media space.

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Google Updates its ‘How Search Works’ Website, Providing More Insight into SEO Best Practices

Looking to get a better understanding of how Google ranks its search results, and how you can align your content approach with Google’s key discovery parameters? This week, the search giant has published an updated version of its ‘How Search Works’ website, which includes a range of insights and links to provide more information about its ever-evolving ranking algorithms, which could help you better understand what you should be doing to match-up with its systems.

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TikTok Announces New $150k Fund to Assist LatinX Businesses in the US

In line with its ongoing efforts to provide additional support for SMBs impacted by the pandemic, TikTok has today announced a new, $150,000 grant fund aimed at assisting LatinX SMBs, specifically, across the US.

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5 Marketing Tips and Tricks From Top YouTube Channels

If a picture is worth a thousand words, then surely video has an entire story to tell. More and more marketers are incorporating video into their content strategy, particularly on YouTube. And it’s no wonder; YouTube boasts more than 2 billion monthly users and is the world’s second most visited website after Google.

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Daily Minute Master Series – August 24, 2021

August 24, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

How to Maximize Your Brand Building Efforts on LinkedIn [Infographic]

Looking to make LinkedIn a bigger focus in your digital marketing efforts? It’s definitely worth considering. Now up to 774 million members, and seeing record levels of engagement, the platform provides an opportunity to get your brand and business offerings in front of key decision-makers, which could be a great way to generate new leads, and contacts.

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6 TikTok Storytelling Frameworks to Consider in Your Marketing Approach [Infographic]

Looking to add TikTok into your digital marketing mix, but not sure where to start, and what types of content approaches will work best for your products?

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Ranking for Head Term Keywords

Google’s John Mueller offered advice on how a new site should approach ranking for head term keywords. The question was from a publisher who was unhappy with what was perceived as a poor quality web page. Mueller explained why that particular search result appears that way.

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How Freelancers Can Use LinkedIn’s Latest features to Generate More Leads

As the vaccine rollout continues, and more people look towards a post-COVID future, LinkedIn is seeing a rise in engagement, as professionals consider their next opportunity, and businesses seek expert help to guide their planning. Indeed, LinkedIn is now up to 774 million members, with three more people signing up to the platform every second, while it’s also reported ‘record levels of engagement‘ for five consecutive quarters, underlining this opportunity.

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How to Use Google to Showcase Your eCommerce Products for Free [Infographic]

Are you looking for ways to grow your eCommerce business? Want to sell more of your products using Google’s various online services? The team from Google Merchant Center share the ways that it can help you succeed in this infographic.

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How & When to Use Subliminal Messages in Your Ad Copy

Writing ad copy quickly becomes second nature to the experienced paid search marketer. It tends to be one of the easiest and most straightforward components to PPC structure and strategy: Ad Copy = Messaging.

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Daily Minute Master Series – August 23, 2021

August 23, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Facebook Publishes Latest Update on Content Removals, Fake Accounts and Hate Speech

Facebook has published its latest Community Standards Enforcement Report, which covers all the content removals and enforcement actions that the platform enacted throughout the second quarter of 2021.

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Facebook Shares New ‘Widely Viewed Content’ Report to Counter the Idea that it Amplifies Division

Facebook is very keen to dispel the notion that it helps amplify divisive content and misinformation, and it’s been working over the past few months to devise a new means of proving exactly this, resulting in the launch of its latest quarterly report, which it’s calling it’s ‘Widely Viewed Content’ update.

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8 TikTok Power Features & Benefits for Digital Marketers

It’s been just about a year since TikTok’s ad management platform launched. If there were any skeptics about TikTok’s potential as an online advertising platform, this past year’s growth has dispelled all doubts. So you know TikTok deserves a piece of your marketing. But why invest resources and budget into a TikTok strategy, other than because everyone else is doing it?

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Pinterest Launches ‘Hair Pattern Search’ Option to Boost Inclusion and Utility in the App

Pinterest is taking another step towards maximizing inclusion, with the addition of a new, first-of-its-kind hair pattern search option, which will enable Pinterest users to search for hair products and ideas based on varying hair types.

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Google is Rewriting Title Tags in SERPs

Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. It’s known that Google adjusts titles in SERPs by making small tweaks, such as appending a business’s name to the end. But now Google is overriding titles with different text. SEOs started taking notice of this on August 16, as evidenced by tweets mentioning a “massive” title rewrite on Google. The scale of title rewrites is unknown at this time, but it’s widespread enough for multiple SEOs to come across it already.

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What Should The ‘New Marketing Normal’ Look Like?

Here’s a completely unnecessary news flash: The world is very different now than it was at the start of the pandemic. But what may not be as obvious is that varying roles within an organization felt very different impacts over the past year and a half. Some underwent few changes, while others were overhauled entirely. For many marketers and communicators, the challenges of social distancing, remote working and isolating from others were a high-pressure gauntlet of change. As companies were scrambling to stay safe and keep doors open, marketers had to rely on our abilities to adapt.

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Daily Minute Master Series – August 20, 2021

August 20, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Reddit Tests New TikTok-Like Video Feed as it Looks to Expand its Video Options

If you hadn’t heard, short-form video is hugely popular right now, and as a result, almost every platform is seeking its own ways to tap into this consumption shift, and cater to increased user demand for short, sharp video clips, in order to maximize engagement.

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Facebook Ads Invests in Privacy Research With Goal of Improving Tracking

Facebook announced that they are investing in research supporting the furthering of Privacy Enhancing Technology, through academics, global organizations and developers. It’s no surprise that Facebook is taking a heavy interest in Privacy-Enhancing Technologies after the changes stemming from iOS14 have created massive losses in data for advertisers. The goal in investing in these technologies is to identify better methods of tracking which will maintain privacy while feeding anonymized and aggregated data back to Facebook, bettering advertiser outcomes.

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Facebook Rolls Out End-to-End Encryption for Messenger, the Next Step in its Messaging Integration Plan

It’s been quiet on this front for a little bit, but today, Facebook has announced the next step in its shift towards the full integration of its messaging services, with the addition of end-to-end encryption for voice and video calls in Messenger, as well as the launch of new experiments to expand its encryption options to Instagram Direct.

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Why is My YouTube Channel Watch Time Decreasing?

YouTube explains why channels experience drops in performance. Here’s how to answer the question “why is my watch time decreasing?” This information is provided on YouTube’s Creator Insider channel to help people understand how to analyze their video and channel performance. If your YouTube channel has experienced a decline in watch time, here’s what you can do to better understand what’s happening.

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Google Search Console: A Key Reporting Tool for Any SEO Agency

When it comes to running a successful SEO agency, there is nothing more important than proving the value of your services to clients. But without comprehensive reporting, your clients might not see or understand the full impact of your SEO campaigns. SEO agencies rely on a variety of software tools to execute their campaign efforts. But if you want to really prove SEO success, Google Search Console is still the key reporting tool to do it. Unless your SEO software is built over Google Search Console, no other tool can compete with Google’s comprehensive dataset.

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20 Ways to Get Deindexed by Google

Why does Google remove content from its index? Google chooses to exclude some webpages because not every optimization is a good one, and some content just doesn’t provide a good answer for searchers. You may be accidentally publishing spam pages in pursuit of SEO or trying to deceive Google’s algorithm.

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Daily Minute Master Series – August 19, 2021

August 19, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

TikTok Launches ‘Creative Solutions’ Guide to Building Effective TikTok Campaigns

As TikTok continues its meteoric rise, many more marketers are now looking the app’s way, and considering how they can tap into the platform to boost their brand reach and discovery.

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Why TikTok is Attracting B2B Marketers

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How 500 Error Codes Can Impact Google Indexing

John Mueller explains the circumstances that trigger Google to start dropping web pages from their index in response to 500 errors

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Twitter Tests New Topic Tags to Spaces to Improve Discovery

With Twitter looking to put more emphasis on its audio Spaces, with the addition of a dedicated tab and new highlight tools, the platform is also focused on improving Spaces discovery, and ensuring that each user is alerted to the most relevant, in-progress audio chats, aligned with their specific interests.

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Facebook Shares New Insights into the Key Elements of Effective Video Content

As you’ve no doubt read from many reports, and many experts, video is an important element in modern digital marketing approaches, with more people engaging with video content, and seeking it out as a form of both entertainment and product research. But simply creating and uploading video content is not enough – your videos also need to be engaging, creative, they need to grab audience attention, and keep people watching, in order to maximize response. And that’s a far more difficult consideration. How do you create more compelling video clips, and what are the key elements that you need to factor in to your video approach?

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LinkedIn Adds Ratings & Reviews to User Profiles

An update to LinkedIn profiles will allow users to be rated and reviewed on the skills they offer as service providers. Reviews will be will be displayed in a new section on user profiles that have the services listings option enabled. LinkedIn’s services listings feature lets service providers and SMBs highlight the skills they can offer to prospective clients.

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Daily Minute Master Series – August 18, 2021

August 18, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

TikTok Increases Safety Measures for Younger Users, Including New Defaults and Prompts for Teens

TikTok is looking to add more protections for younger users, with new restrictions on DMs for teens, and added alerts around specific functions to better indicate who will be able to access their content as a result.

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SoftBank Invests in Marketing Startup Targeting Post-Cookie Data

Vienna-based marketing analytics startup Adverity has raised $120 million in an equity funding round led by SoftBank Group Corp.’s Vision Fund 2, helping it to tap growing demand for consumer data. The startup sees an opportunity in allowing sellers to improve their marketing as Apple Inc. and Google make it harder for brands to track consumers, increasing the value of other sources of information on how people behave online.

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What Is Largest Contentful Paint: An Easy Explanation

Largest Contentful Paint (LCP) is a Google user experience metric that became a ranking factor in 2021. This guide explains what LCP is and how to achieve the best scores.

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Five Marketing Lessons We Can Learn From Crowdfunding Campaigns

Thanks to technology, it’s possible for anyone in the world today to raise money by appealing to the generosity of the world at large. People can raise money from multiple individual sources and fund their dream wedding or get life-saving care.

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How Not To Run Your Influencer Marketing Program

The world of celebrities and influencers has changed. Brands that don’t adapt, or that claim influencer marketing doesn’t work, will shoot themselves in the foot. Don’t be one of those brands. When it comes to brands finding big names to advocate for their product or service, things used to be simple: You’d look across TV shows, movies and athletes and identify the right partners to advocate for your brand through some mass-market approach.

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10 Marketing Trends to Watch in the Second Half of 2021

As companies prepare for the rollercoaster of holidays that mark the end of the year (Halloween, Thanksgiving & Black Friday, and Christmas & New Year), it is important to outline and explain some of the marketing trends that will prove helpful.

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