Daily Minute Master Series – July 5, 2021

July 5, 2021/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Seven Of The Best Ways To Encourage Peer-To-Peer Marketing

Referrals from happy customers are a big key to growth for most companies, which is why so many brands offer their customers incentives to refer friends and family. Given the emphasis on influencer culture today, when anyone can become an internet celebrity whose word carries a lot of weight with their fans, highly produced commercial ads may not be as persuasive as the opinions of happy customers giving your business wholehearted referrals.

For the full white paper click here

10 Steps to Planning a Local SEO Strategy for Your Business

With 90% of consumers searching for local businesses online, local SEO is an essential marketing tool for businesses looking to attract potential customers. Whether you have a physical location or an online business that serves a specific location, you need a strategy for targeting localized searches and users in your area. This is how you rank higher in Google search, outshine your competitors, and attract even more customers.

For the full article click here

How Social Media Helps SEO [Final Answer]

Most businesses know the importance of being active on different social media platforms. However, some might think of social media as an independent entity rather than something that impacts the rest of their digital marketing efforts. Social media provides many great benefits on its own but also aids other areas of your digital marketing efforts – including SEO. Understanding the relationship between social media and SEO can be a little tricky, though.

For the full article click here

Eight Smart Social Media Moves To Ramp Up Your Company’s Success

While social media is a popular way for people to connect with friends and share entertainment, it’s also a great way for businesses to market their products and services. But for businesses that haven’t yet cracked the code on going viral, building a solid social media presence can seem like an unreachable goal.

For the full article click here

Enterprise SEO: 17 Reasons Why It May Be Underperforming

Enterprise-level websites often have hundreds to thousands of landing pages. With so much content for Google to crawl, index, and rank, an enterprise SEO plan can be easily derailed. Add in the multiple stakeholders that are involved in strategizing, executing, and communicating an enterprise SEO plan, and figuring out what went wrong can be a huge process. But it doesn’t have to be. Although each enterprise website has unique business goals, the fundamentals of enterprise SEO are the same.

For the full article click here

YouTube’s 5 Tips to Help Smaller Channels Grow

YouTube shares five pieces of advice aimed at smaller channels looking to build an audience and channels just getting started for the first time. The tips are presented by Rachel Alves, YouTube Product Manager, and are informed by what she’s seen in her past four years of working for the company. Part of her job at YouTube is to understand why some channels are able to grow and sustain an audience, while other channels’ audiences decline over time. Alves says she’s analyzed thousands of videos during her time with YouTube. These are the top five things she’s learned about growing a channel.

For the full article click here

Daily Minute Master Series – July 2, 2021

July 2, 2021/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Email Marketing Tactics that Convert Subscribers into Customers

Email has the highest return on investment of any other marketing channel. On average, email earns you $40 for every $1 spent. And the best part is that email is an owned channel, which means you can reach your subscriber directly instead of relying on social media algorithms to surface your content.

For the full white paper click here

Three Keys To Building A Data-First Marketing Team

Marketers have always had a difficult relationship with data, and it’s not surprising. They need to decipher. That means they’re responsible for understanding why consumers buy what they buy and do the things they do. They’re tasked with deducing what people think or even how they feel. Yes, good marketers in your organization should speak to those conversations confidently and advise you on how to influence behavior based on the answers.

For the full article click here

Google Tests Seller Ratings in Organic Search

Google is merging paid and organic search features in a test that shows businesses’ seller ratings in regular search snippets. This was first reported by Brodie Clark who credits Brian Freiesleben with the discovery. As part of the test, star ratings are shown in SERPs based on the website’s rating in Google Merchant Center. Seller ratings are a feature of Google’s paid ads, which makes its crossover into organic search something SEOs should be aware of.

For the full article click here

LinkedIn Publishes New Digital Magazine of Business Growth Tips

LinkedIn has published a new ‘Return to Growth’ digital magazine, which provides a range of insights, tips and interviews with experts to help inspire brands in revising and improving their post-COVID-19 strategies.

For the full article click here

Why Sales Reigns Over Marketing Analytics

Not all data are equally important. In recent years, the notion of data-driven analytics has caused an inflated sense that all data are important and significant. However, this is not the case. Click-throughs reported on Hubspot can be useful to see what is tracking, salient and piques the interest of prospects. Similarly, Google Analytics offers insight into page views, time spent on a page or downloaded content. The truth is the only data that really matters is sales data. More leads and more interest levels are never as significant as sales agreements.

For the full article click here

20 Essential Skills for Digital Marketers

Many people come into the digital marketing industry with the soft skills they need to do a great job. These skills can make it easier for them to learn the hard skills necessary to perform their job duties.

For the full article click here

Daily Minute Master Series – July 1, 2021

July 1, 2021/by Corey Padveen

Happy Canada Day!

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Twitter Adds 15 Second Views as a New Objective for Video Ad Campaigns

Twitter is looking to provide advertisers with more options to maximize their video ad campaigns, with a new 15-second view bid unit, which will prioritize reach to users who are more likely to consume video content.

For the full white paper click here

Marketing With Consumer Trust In Mind

Trust has the power to make or break a brand. A recent study of consumers surfaced just how much trust has emerged as a top priority for brands. Among consumers today, “70 percent say trusting a brand is more important today than in the past — a shared belief among age groups, gender and income.” While over half (53%) agree that whether you trust the company behind the brand or product is the second most important factor (only to price) when purchasing from a new brand.

For the full article click here

How HTTP Status Codes Impact SEO

Google has published a new help document explaining how different HTTP status codes affect how a site appears in search results. A recent tweet suggests Google’s Gary Illyes had a hand in putting this document together. This is the new guide to reference when you’re unsure how a particular status code impacts SEO.

For the full article click here

Facebook Publishes New Report on the Evolution of eCommerce, and Strategic Considerations

Facebook has published a new report which looks at how consumer habits have changed as a result of the pandemic, and the key trends that are driving the big shifts in how people find and purchase products, including increased mobile usage, concerns about data privacy, the rise of the creator economy and more.

For the full article click here

Google Showing “Reliable Sources” Prompt on Trending Searches

Google is testing a new prompt on trending searches that do not have enough reliable sources. The new prompt may be meant to help make users more discerning about the information they are seeing. According to Google, these changes are rolling out in the United States in English first.

For the full article click here

LinkedIn Publishes New Mini-Guide to its Ad Targeting Options

Are you considering LinkedIn ads for your promotional efforts in 2021? If you are, then this guide is for you – LinkedIn has published a new, 14-page mini-overview of its various ad and audience targeting options, which could help provide more context, and assistance, in devising your LinkedIn marketing strategy.

For the full article click here