Daily Minute Master Series – July 19, 2021

July 19, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Clubhouse Launches ‘Backchannel’ Messaging Platform to Extend In-Room Conversations

Clubhouse has added a new way to extend your conversations beyond its live Rooms and audio chats, with a new direct messaging element called ‘Backchannel‘.

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What is Authentic Marketing, and How Is It Different From Public Relations?

Attention is sacred in today’s world. Attracting attention to your company is what helps current and future customers discover you and do business with you. As advertising loses its effectiveness, marketers are on the hunt for new ways to capture the attention of potential customers.This has given rise to a new category called authentic marketing.

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Twitter’s New Business Profiles Get a Step Closer, with ‘Convert to Professional’ Option Now in Testing

Twitter’s new business profiles look to be getting closer to a full launch, with a new ‘Convert to Professional’ option spotted in testing by app researchers.

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How to Build a Solid Channel-Partner Marketing Plan

One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Doing so allows you to offer new products and services to your past, current, and future customers.

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Facebook’s Making Facebook Pay Available as a Payment Option on Third-Party Websites

As eCommerce becomes a bigger focus, a key element within this is payments, and facilitating more, easier ways for users to quickly make purchases in-stream, with minimal disruption to their in-app experience. On this front, Apple is currently working to expand its payment systems, with the incorporation of a new pay by installments element for Apple Pay, and now Facebook is also looking to broaden its payment reach, by making Facebook Pay available as a check-out option on third-party websites.

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YouTube Adds Automatic Segmentation for Clips, Launches Dark Mode for YouTube Studio

YouTube is making automatic video chapters available for all uploaded clips, while it’s also launching a new dark mode for YouTube Studio on desktop, which will no doubt please fans of these Goth versions of websites and apps. First off, on video chapters – last November, YouTube launched an experiment which saw chapters automatically inserted into selected videos, using machine learning to identify relevant segments within each. The option builds upon YouTube’s manually inserted video chapters, which it launched to all creators last May, as a means to improve navigation to specific sections of video clips.

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Daily Minute Master Series – July 16, 2021

July 16, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

After Less Than a Year, Twitter is Retiring its Stories-Like ‘Fleets’ Option

In a surprising about turn, Twitter has announced that it’s retiring Fleets, its own take on the Stories format, after less than a year of its existence.

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Are You Getting the Most Out of Your Data and Marketing Strategy?

With digital marketing, good, clean, and insightful data is a key pillar which a business stands to drive growth and profits. Having clear and precise data-driven outcomes should be a priority for all marketers. When used in tandem with well-defined marketing and sales goals, and various marketing tools and techniques, companies will discover that their lead to sale conversion process can be far less cumbersome and more rewarding.

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Facebook Announces $1 Billion Investment into New Creator Funding Initiatives

Facebook has launched its latest offensive in the escalating digital creator war, with the announcement that it will invest more than $1 billion in programs for creators over the next 18 months, with a prime focus on providing more ways for creators to earn money for the content that they share on Facebook and Instagram.

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Redefining Marketing’s Identity: Developing Marketing-Led Companies In Tech-Driven Industries

As marketing professionals, we know marketing’s true capabilities and potential. If we want marketing to step up and play a bigger role in our organizations and beyond, it is our responsibility to influence and change other people’s views.

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“Best Marketing (and Communication) Strategy Ever!” Via Steve Jobs

The title of this post is also the title of an invaluable YouTube video that, unlike most advertising claims, delivers precisely what it promises—and then some. Apparently so: the seven minute clip has had well over five million views. In the video, Steve Jobs announces the start of the famous Apple “Think Different” marketing and advertising campaign which focused on unique luminaries such as Albert Einstein, Bob Dylan, Martin Luther King Jr., and Buckminster Fuller—all of whom Jobs characterizes as the “people who are crazy enough to think that they can change the world are the ones that actually do!”

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Google Search Console Adds Link to AMP Page Experience Guide

Google Search Console will now direct site owners to additional resources when they’re debugging AMP page experience issues. As of now, Search Console is linking to the AMP Page Experience Guide in areas where site owners may find it useful. For example, a link to the guide will appear when examining URLs in the Page Experience and Core Web Vitals reports.

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Daily Minute Master Series – July 15, 2021

July 15, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Google Announces New Integration with GoDaddy Web Stores to Expand eCommerce Opportunities

As part of its ongoing effort to expand its eCommerce offerings, and align with the rising interest online shopping, Google has today announced a new partnership with GoDaddy, which will enable GoDaddy online web store managers to integrate their product listings across Google’s surfaces, at no additional cost.

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14 Facebook Remarketing Strategies to Test

Facebook offers so many ways to reach prospects in unique and cost-effective ways, not the least of which is remarketing! The great thing about Facebook remarketing is that it is so incredibly versatile. Nearly any company can find a way to re-engage their prospects through remarketing, even if they don’t view Facebook as their personas’ primary watering hole. There are some great ways to narrow focus and the inventory is often inexpensive. Not to mention, Facebook’s bidding algorithms arguably rival some of the best in the PPC landscape.

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Instagram Tests New ‘Re-Share’ Sticker for Stories to Encourage More Thoughtful Feed Post Sharing

Instagram is launching a new test of a ‘Re-Share’ sticker for Instagram Stories, which will enable people to re-share feed posts that they’ve recently viewed in the app via a new, dedicated sharing format, as opposed to simply re-pasting the entire feed post into a Stories frame.

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Instagram Adds New Safety Check-Up Tool Amid Rising Reports of Suspicious Activity and Hacking

With hacking incidents on the rise, Instagram is rolling out a new Security Checkup alert in the app, which aims to help users keep their Instagram accounts secure by prompting them to update their profile info and settings.

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Facebook Adds New Tools for Groups, Including ‘Expert’ Badges and Automatic Invites for Page Fans

Facebook has announced some new additions for groups, including recognized community experts, new ways to attract members based on their expertise, and auto-invites for engaged followers of associated Pages. The main new addition is a new ‘Group Expert’ designation, which provides another way to highlight top contributors in your groups.

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How Email Marketing Will Adapt To A Change In Privacy Settings

If you’re in the email marketing industry, you have almost certainly heard about Apple’s announcement regarding a variety of new features designed to help users of various iOS devices control how certain apps access and leverage their data, including the Apple Mail app. Specifically, the new email feature — The Mail Privacy Protection — will launch later in 2021 and will block the ability of email senders from using tracking pixels to collect information about the user. This is accomplished by having the system actually download and store all of the images (including that tracking pixel) on a remote server and then making it available to the user if and when they open the email. But, this insulates the email recipient from sending any of their data back to the sender.

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Daily Minute Master Series – July 14, 2021

July 14, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Google July 2021 Core Update is Finished Rolling Out

Google has confirmed that the July 2021 core update is now “effectively complete.” Google wrote on the Search Liaison Twitter account “the July 2021 core update rollout is now effectively complete.”

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Google July 2021 Update is Over – What Happened?

Google’s July 2021 Core Update is over and the search marketing community experiences it differently depending on strategy.

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Changes to Infrastructure May Trigger Indexing Drop

Google’s John Mueller explains why making major website infrastructure changes may cause Google to drastically slow down web page crawling.

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16 Critical Things To Get Straight Before Creating A Digital Marketing Strategy

Planning a digital marketing campaign isn’t a simple process. Many factors impact the creation of an effective strategy, and it’s important for everyone involved to be on the same page. However, there are a few aspects of a digital campaign that marketers may not always consider prior to creating a strategy.

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What Trustworthy and Transparent Marketing Looks Like Now

It’s an unpredictable time for us marketers. People are still recovering from a rough year, financially, mentally, or both. The last thing you’d think people want are dozens of telemarketing or cold calls, automated emails and clickbait headlines — and you’re right. The idea of trustworthy and transparent marketing — or simply, responsible marketing — isn’t new. Still, it’s taken on more meaning as many companies with initially small online presences finally moved more assets and more effort into digital marketing. The recent increase in digital marketing seems to mean an endless glut of spam from companies indiscriminately marketing to the masses.

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Top 8 Skills Every Great SEO Professional Needs to Succeed

Despite being around for a couple of decades now, SEO still isn’t taught in many colleges or mentioned in most marketing curriculums. SEO professionals come from a variety of backgrounds. Some are programmers, some are entrepreneurs, some traditional marketers, some journalists, some even used to be rappers. There’s no consistent list of SEO skills that everybody needs, but there are a few things to look for in every candidate – depending on the experience level and position.

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Daily Minute Master Series – July 13, 2021

July 13, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Clubhouse Establishes Exclusive Deal with TED to Expand its Content Pool

Clubhouse may have lost its initial buzz, as the bigger players look to add in competing audio social elements and features designed to negate its growth. But the upstart platform still has a few tricks up its sleeve.

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5 Simple Steps to Set Up Video Extensions in Microsoft Ads

Earlier this Spring, Microsoft Ads announced that video extensions were moving into beta. Now, they’re available to advertisers globally on desktop. The mobile format is available only in the US and will be rolling out to additional locations over time. A timeline for broader mobile rollout has not yet been announced.

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How to Optimize for Google Featured Snippets: A 12-Step Guide

It’s no secret that featured snippets are powerful. Every SEO professional (including yours truly) aims to own any available featured snippets for their content.

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6 Benefits Of Using Audience Intelligence In Business Marketing – 2021 Guide

Knowing your target audience means everything in business marketing: everybody knows that. However, nobody tells you how to get to know your clients or use that knowledge to your advantage. In reality, it couldn’t be any simpler, especially nowadays. Today, we use advanced audience intelligence technology to get all the information we need to optimize our business decisions in the most beneficial way possible.

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Curiosity And Marketing Go Hand In Hand

Walt Disney once said, “We keep moving forward, opening up new doors and doing new things, because we’re curious … and curiosity keeps leading us down new paths.” What would The Walt Disney Co. be today if not for that curiosity? This power of curiosity translates well into all fields; I’ve found that it is particularly important for being a successful marketer or marketing organization.

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Why Content Marketing Should Be the Foundation of Your Marketing Strategy

There are some tactics you can do that will generate a return on investment (ROI) in the relatively short term, but achieving real long-lasting results takes time. Put simply, anything you achieve in the short term will go down as fast as it went up. You want to play the long game. This is true even if you’re tempted to try some things that are less organic, but might look good on the surface, such as buying likes or followers. Don’t do that.

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Daily Minute Master Series – July 12, 2021

July 12, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Five B2B Marketing Tactics To Fuel SMB Growth Post-Pandemic

Whether you’re leading a bootstrapped tech startup or overseeing a significant organizational expansion in your B2B company, the right marketing strategy can make all the difference. When executed effectively, businesses that focus on solutions and products for other businesses can expect their marketing efforts to increase brand recognition, market exposure, demand creation, lead generation and sales.

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Why Empathy is Crucial for Successful Marketing

Marketing has always been essential for a successful business. What effective marketing entails, however, has evolved throughout the years as a society, and the people who compose it, have changed. At the same time, the marketing tools that are available heavily influence the way in which successful marketing is conducted. This has been exceptionally notable in recent decades thanks to the rapid rate at which technology and innovation have been developed and implemented in marketing strategies.

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10 Visual Content Marketing Trends for 2021

Marketing today is not the same as it was five years ago — or even just one year ago. The pandemic turned the world on its head but the truth is, we’ve been trending in this direction for a while. COVID simply hit the fast-forward button. In a curious state of affairs, the quarantining and social distancing measures for public health safety have impacted our mental health as a whole and the way we view, interact with, and shop from brands.

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Five Ways To Tell If Your Marketing Is Working (And What To Do If It’s Not)

Want to find out if your marketing is working? Evaluate these five areas.

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Google Offers 5 Content Creation Tips for Success

Google’s blog published tips on how to create content that drives success. The article consisted of anecdotes from successful bloggers and YouTube creators. None of the tips have anything to do with SEO, which makes the article of more interest because online marketing success is more than just SEO.

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Some Twitter Users are Seeing Fleets from Profiles They Don’t Follow as Part of a New Test

According to various users, Twitter is now showing them Fleets from profiles that they don’t follow within their top of timeline Fleets bar, as it looks to maximize take-up of its Stories-like option.

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Daily Minute Master Series – July 9, 2021

July 9, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Facebook’s Business and Ad Chief Outlines Key Areas of Focus for the Platform Moving Forward

What’s coming next for Facebook, and what should businesses be planning for as part of their Facebook marketing strategy? This week, the company’s Vice President, Ads & Business Products Dan Levy has provided a new overview of its evolving business focus, and the key elements that Facebook’s looking to maximize as it continues to build for the next generation of user behaviors.

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6 Ways to Use Video Editing Software to Grow Your Brand Online

Video is one of the most engaging ways for brands to connect with consumers. Last year, 86% of video marketers reported that using videos increased their web traffic and another 84% say videos help their brand generate new leads. Clearly, there’s something to be said about the success of video marketing. If you’ve been thinking about how to tap into the video trend to grow your brand, here are a few ways to seamlessly integrate video into your new strategy.

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Horrifying Yet All-Too-Common Marketing Mistakes To Avoid

Many business owners go rogue in their marketing — experimenting with ideas that lead to headaches and insurmountable branding and digital marketing issues. Before you make your next marketing move, consider these horrifying mistakes we’ve seen our clients make.

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Stop Pausing Underperforming Google Ads Campaigns & Grow Your Account

Here’s a common scenario: You create several Google Ads campaigns for a product or service. Some of those campaigns are really doing well. Others… not so much. So the logical thing to do is pause the underperforming campaigns and divert that budget to the ones that are doing well – right? That approach might seem logical. But eventually, you’ll find that this approach is a dead end.

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10 Lies You’ve Been Told About Marketing

The harsh truth: Some of the advice you read about marketing is incorrect. While not always intentionally misleading, you’re often absorbing content written by marketers without a breadth of experience and non-practitioners.

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TikTok Launches ‘Resumes’ to Help Connect Candidates with Job Opportunities

Looking for a job, and a new way to stand out to recruiters and HR managers? Maybe TikTok is your ticket, with the platform today launching its new ‘Resumes’ program in the US, which enables people to post personal job pitches via TikTok clips.

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Daily Minute Master Series – July 8, 2021

July 8, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Snapchat Shares New Research into How AR Campaigns are Driving Conversion

As AR tools continue to evolve, and move towards the next stage of consumer adoption and usage, they’re also opening up new options for consumer/brand connection, and facilitating advanced, virtual product experiences that can help drive conversion, in totally new ways.

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TikTok Adds New ‘Shoutouts’ Option to Enable Users to Pay for Personalized Video Messages from Stars

As competition rises for top creators, TikTok is working hard to provide more revenue-generation options, in order to keep its top stars from drifting off to other, more lucrative opportunities.

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Snapchat Creators Report Frustration with Spotlight Payments as Spotlight Usage Soars

As every social platform looks to latch onto the success of TikTok, by bringing their own, replica TikTok-like functions into their apps, it has seemed that Snapchat may well be on a winner with its ‘Spotlight‘ option, which enables Snap users to post short video clips which are then displayed in a vertically scrollable feed in a separate tab in the app.

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YouTube Tests New Channel Guidelines to Provide More Comment Management Options

YouTube continues to experiment with more ways to help reduce abusive comments, and lessen the pressure on creators, with a new test of Channel Guidelines, which will enable Channel managers to set rules around the types of comments people can post beneath their clips.

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Google Search Quality: Hacking the Most Problematic Spam

A member of Google’s Search Quality team, Duy Nguyen, was interviewed on Google’s Search Off the Record podcast where he described the most problematic kind of spam facing the Internet today.

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5 Things Google Analytics Can’t Tell You & How to Get the Missing Info

Google Analytics was not intended to do everything. Here are 5 things GA can’t tell you and how to get the missing information.

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Daily Minute Master Series – July 7, 2021

July 7, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

LinkedIn Shares Insights Into Gender and Racial Diversity in the Marketing Field

LinkedIn has shared new insights into the changing landscape of gender and racial diversity in the marketing field today. Although the stats shared in this infographic focus on comparisons between women and men in the industry, LinkedIn notes that “Gender identity isn’t binary and we recognize that some LinkedIn members identify beyond the traditional gender constructs of “male” and “female.” The data shown here is based on individuals and their chosen pronouns. LinkedIn encourages everyone to include pronouns in their profiles so that they can improve their data. “As members begin to self-report gender, we will be able to share more inclusive gender data.”

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Twitter Tests New, In-Stream Alerts for its Various Privacy Settings and Options

Twitter is testing out some new features designed to make it easier to understand your various privacy settings and options, and provide more transparency around the impact of such changes within the tweet process.

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15 Types of Content to Post on Social Media to Keep Your Feed Fresh [Infographic]

Looking for new, creative content ideas to share across your social media feeds? You’re not alone. Creative block is normal for social media marketers to experience. If you’re looking for fresh social media content, the team at Red Website Design shared this infographic to help you find and explore more content opportunities.

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TikTok Reminds Brands “Don’t make ads, make TikToks”

It’s been about a year now since TikTok launched TikTok for Business and challenged brands with the bold statement: “Don’t make ads, make TikToks.”

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Microsoft Advertising Announces New Multimedia Ads For Search

Microsoft Advertising has announced a new responsive ad format, called multimedia ads. The ads will combine advertisers’ images, headlines and descriptions using machine learning to create engaging, attention-grabbing ads.

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How to Integrate Your Product Into Your Performance Marketing

Learn ways to boost your SaaS conversion and activation rates with product-led marketing, and see real-life examples from top SaaS companies.

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Daily Minute Master Series – July 6, 2021

July 6, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Norway Introduces New Law Forcing Disclosure on Retouched Photos Posted Online

Over the last decade, the rise of selfie culture has pushed the evolution of digital enhancement tools and technologies, which has now lead to a situation where many of the images that people post online are so edited and so glossed up, that they’re not even a close comparison to a person’s real-world presence.

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BuzzSumo Shares New Insights on How to Create Evergreen Content [Infographic]

While maintaining a regular flow of content is important to help boost your website performance, evergreen content can also play a key role in boosting your page rankings, and keeping your SEO process ticking along.

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Twitter’s Testing New Audience Controls on Tweets, Making it Easier to Engage Around Various Topics

Among its various experiments and tests, which are part of its accelerated development process after years of relative stagnation, Twitter is working on a new option which would enable users to share their tweets with selected audiences, as opposed to all of their followers with every tweet. The idea is that this would help users get more out of their Twitter experience, and avoid them having to create separate accounts for different audiences and interests.

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Facebook’s Testing a New ‘Threads’ Option for Feed Posts

It seems like every time another social app comes out with any feature that’s even the slightest bit useful, Facebook is like ‘we can do that too’, doesn’t it?

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Are Reciprocal Links Okay or Bad Practice?

Link exchanges are against Google’s Webmaster Guidelines and can result in manual penalties. Learn how to navigate this when building links.

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Can Data Clean Rooms Be The Answer For Privacy-Safe Marketing?

When Apple introduced iOS 14.5 in April, it began requiring mobile apps to ask users for permission to gather tracking data. Until now, apps have relied on Apple’s Identifier for Advertisers (IDFA) to build user profiles for targeting and advertising purposes.

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