Daily Minute Master Series – June 2, 2021

June 2, 2021/by Corey Padveen

The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Twitter Pauses Public Requests for Profile Verification, Just a Week After Re-Launch

Last week, Twitter announced that it was re-opening public requests for profile verification, which have been on pause since 2017 due to confusion around the process, and what, exactly, its coveted blue checkmark on profiles represents. But now, due to a massive influx of requests, Twitter says that it needs to put public verification requests on hold once again, in order to clear the backlog.

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Microsoft Announces June Updates & Feature Rollouts

Many new PPC features & updates are scheduled to roll out in June. Here’s what you need to know to ensure your accounts are up to speed.

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Outranking Your Digital Rivals Through Effective Competitive Research

More than 40% of professionals claim that competitive research is critical to their success and more than half say they have at least two employees dedicated to competitive research. Nowadays, you simply can’t afford to blindly dive into a competitive niche and expect to get good results.

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How Content Marketing Agencies Have Changed In 2021

Content marketing as an industry is continuously evolving. Many people think it’s all reactive, primarily to the pressures exerted by Google as the company in control of 90% of search traffic, but that’s not entirely true. Much of the industry’s evolution to perform better, improve services and push growth for clients comes from internal pressures.

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Old School Marketing Strategies to Bring Back

These days, there is so much focus on digital marketing that it seems that brands forget about just how effective old-school marketing strategies can be. While social media marketing, SEO, content marketing and influencer marketing can all be highly effective and are worthwhile, there are a few more traditional strategies that you should not overlook and you might be surprised at just how effective they still are.

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Inside The Sonos Marketing Strategy

At the wireless speaker firm Sonos, three people share what is traditionally the role of a single CMO. There’s a VP of brand, a VP of product marketing and a VP of marketing.

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Daily Minute Master Series – June 1, 2021

June 1, 2021/by Corey Padveen

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Twitter’s Coming ‘Twitter Blue’ Subscription Offering is Slowly Taking Shape

While Twitter recently re-opened public applications for profile verification, most users likely won’t meet the updated criteria, and won’t be able to get that coveted blue tick by their user name. But there may soon be another way to highlight your Twitter superiority, albeit via paid means.

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A Real Approach to Measuring Multistage Marketing

The Estée Lauder Companies’ Doug Jensen on how the company is accurately measuring marketing across the consumer decision journey.

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Marketing’s Existential Crisis

CEOs don’t trust CMOs. That was true a decade ago, and it’s still true today. In fact, according to Mastercard CMO Raja Rajamannar, marketers today face an existential crisis. He notes that many companies, even major consumer brands like Hershey’s and Kraft, have actually eliminated the chief marketing officer position.

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Marketing Lessons We Can Learn From Brands During The Pandemic

The past year or so has wreaked havoc with many brands’ marketing strategies, causing them to rethink how to stay relevant and connected to their customers. This time has been particularly challenging for brands that deliver their services in person or rely on in-person contact, such as brick-and-mortar retailers, restaurants and travel-related services. Rather than sitting and waiting until lockdown orders were lifted, smart brands figured out how to stay relevant.

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Key Takeaways From the Google Marketing Livestream

At the Google Marketing Livestream, Google announced new features & rollouts of existing tools for advertisers. Here are the key takeaways!

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TikTok Publishes New Marketing Guide for SMBs

As part of its broader ‘Small Business Month’ initiative, through which it’s sought to highlight the benefits of the platform for SMBs, and promote smaller operators in the app, TikTok has published a new, 60-page guide on how SMBs can make best use of its tools, including a range of explainers, tips, overviews and case studies to provide perspective and guidance for those looking to map out a more effective TikTok strategy.

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