Daily Minute Master Series – May 14, 2021

May 14, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Nobody’s Allowing Facebook To Track Them. So What Now?

Facebook was right to be afraid of iOS 14.5. Apple’s new privacy tracking opt-out is proving even more popular than expected: About 85% of users worldwide have opted out of ad-tracking when prompted, Flurry Analytics found, and that number leaps to around 94% for U.S. users.

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YouTube Launches New $100 Million Fund for Shorts Creators, Adds New Creative Tools for Shorts Clips

After announcing the expansion of its TikTok-like ‘Shorts’ option to all US users last week, YouTube has today announced the next phase in its expanding focus on short-form content, with a new ‘Shorts Fund‘ that will see YouTube pay out $100 million to top Shorts creators to provide additional support, and motivation, for their efforts.

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TikTok Moves to the Next Stage of eCommerce Testing, a Key Shift for the Platform

With competitors rising, TikTok is working to establish stronger monetization processes for its short-form video content, in order to capitalize on its massive potential, and provide more motivation to keep its top users posting to the app, as opposed to moving on to more lucrative pastures. A key element of this will be eCommerce – and as reported by Bloomberg, TikTok is currently in the process of evolving its in-stream shopping tools, with a new test of product listings on profiles for some businesses in Europe.

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Marketers And Programmers Are Seeking Cultural Relevance When Reaching Multicultural And Diverse Groups

Among the ongoing trends in the U.S., have been the growth in original scripted entertainment shows and the country is becoming more ethnically diverse. These two trends are also interrelated.

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BrandMaker Research Shows Marketing Ops Critical to Effective Campaign Planning & Workflow Management

BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, announced the second in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research found that outdated marketing processes are inhibiting workflow management and campaign planning and impacting the success of marketing programs.

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The Future of Affiliate Marketing

There is no question that affiliate marketing is here for the long haul. By next year, the industry is expected to hit $8.2 billion in spend, a 50% increase in four years. But as vaccine rollouts continue and life goes back to a sense of normalcy, what does the future hold for affiliate marketing?

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Daily Minute Master Series – May 13, 2021

May 13, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

WhatsApp is Re-Launching its Controversial Privacy Policy Update, Will Penalize Users that Don’t Accept

After a wave of controversy with its first attempt, WhatsApp is gradually rolling out its new Privacy Policy update once again, which will see the app share more data with Facebook – though only in relation to business-specific actions within the messaging platform. WhatsApp originally opted to delay the change after strong user resistance, but now, WhatsApp users are being alerted to the coming change once again with these new in-app alerts.

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Does Google Gives Preference to Content Above the Fold?

In an SEO Office-hours hangout Google’s John Mueller was asked if Google gave a preference to content located in the spot known as above the fold. Mueller explained of how much content Google expects to see in the top of the page area.

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How To Modify Your Marketing Strategy As We Slowly Return To The Office

While the notion of moving to a fully remote economy seems a bit exaggerated, there is no denying that both the option and ability to work remotely are part of the new normal. Covid forced us to make things work virtually. If the shift affected your work habits, recognize that it likely affected your customers’ habits as well. How will you adapt to reach them in their new office or remote routines?

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Essential B2C Marketing Implementations

Essential B2C marketing implementations. Technology and regulatory changes will require preparation. Marketing experts were asked how they plan to tackle the next 12 months—here are the 18 topics they zeroed in on.

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Three Tips For Marketing To Generation X

Generation X may be small, but we are a mighty generation that marketers often overlook. Gen X is sandwiched between the much larger segments of baby boomers and millennials, and crafting your campaigns with this market in mind has its advantages.

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Amazon Announces Lawsuit to Combat Fraudulent Affiliate Marketing Schemes

Amazon has filed a federal lawsuit in the Western District of Washington against several yet-to-be-named individuals for operating an illegal advertising scheme. The bad actors in question are using Amazon’s name in text messages and on fake surveys as part of an affiliate marketing scheme. The suit allows Amazon to expand its investigation and hold the bad actors accountable. This suit is part of the company’s growing efforts to protect consumers from schemes that fraudulently use Amazon’s name.

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Daily Minute Master Series – May 12, 2021

May 12, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Amid Rising Calls for a Re-Assessment of its Plans, Facebook is Pushing Ahead with Instagram for Kids

Would a separate ‘Instagram for Kids’ be a good idea, or would it expose youngsters to the dangers of social media, and the broader web, too early – and in Instagram’s case in particular, add undue mental pressure, and facilitate cyberbullying, among increasingly younger and more susceptible users?

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Facebook Tests New Warning Prompts to Stop Users Sharing Articles They Haven’t Read

Facebook is following Twitter’s lead by adding new alert prompts when users go to share an article on Facebook if they haven’t already opened the link themselves first.

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How to Use Search Data to Fuel Your Business

Search data is siloed and inaccessible outside of the SEO team in too many businesses, limiting its reach, impact, and ability to support company success. It’s time to rethink how we use search data.

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How to Advertise in Newsletters: A Beginner’s Guide

Looking for a powerful way to market your product or service? Consider advertising in newsletters. Here’s what you need to know to get started.

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Why Social Media Marketing is Failing to Impress in the Boardroom

Finding metrics to convince the C-suite about the tangible value of marketing activities can be an arduous task. Anil Malhotra unpacks why purchase behavior targeting is one of the most compelling and effective tools for marketing on social media.

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The Illusion Of Digital Marketing Is Not Marketing

The topic of fraud and waste in the programmatic digital advertising has been covered extensively before. So, we’ll assume you remember that more than half of every dollar you spend buying low-cost ads from ad tech vendors goes into their pockets instead of towards showing ads, even in the most ideal situations. This “50% ad tech tax” doesn’t show up excel spreadsheets which tell you how much you spent, how many impressions you got (“reach”), what CPM prices you paid (“cost efficiency”), and what click through rates you got (“performance”). Of course, that was by design, so you wouldn’t find out and complain. After all, they wanted to keep you spending. But the illusion of doing digital marketing is not marketing, even if they show you colorful dashboards and excel spreadsheets full of data. As documented in Uber’s successful lawsuit, mobile ad tech vendors “spun up more BS to Uber,” falsified placement reports to cover their tracks, and in some cases fabricated reports entirely even though no ads were run and they kept all the money.

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Daily Minute Master Series – May 11, 2021

May 11, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Clubhouse Finally Launches Android Version – But is it Already Too Late?

It’s taken some time – and no doubt some scrambling at Clubhouse HQ – but finally, an Android version of the audio social platform is now available, in limited beta for now, with a wider launch coming soon.

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Marketing In The New Era Of Data Privacy

When lockdowns swept across the globe as the Covid-19 pandemic spread, a massive boom in online shopping ensued as customers scrambled to buy their favorite products while staying safe. This tidal wave of e-commerce, a 44% increase from 2019 to 2020, created a mountain of data for marketers to leverage for future campaigns and target consumers. Against this backdrop, other tectonic shifts in the marketing landscape make it increasingly difficult to leverage that data. First, the EU’s General Data Protection Regulation, the California Consumer Privacy Act and other regional regulations limit how companies can leverage and move consumer data around the world.

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How to Maximize Your Company’s Value Through Marketing

Most companies aren’t likely to be acquired in an eyebrow-raising $39 billion deal, such as AstraZeneca’s purchase of Alexion. Nonetheless, news of companies getting acquired or going public encourages entrepreneurs to consider how to prepare their firms for such a transaction. The decision to pursue an exit should influence each area of the business since everything will now work in support of this goal. That decision doesn’t mean operations will change.

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Reducing Unsubscribe Rates like an Email Marketing Expert

Let’s keep it real – email unsubscribes are bound to happen every so often. It’s just a part of email marketing. Hey, it may even be a good thing to lose subscribers that aren’t engaging with your brand! It’s not you, it’s them. But if we’re being honest, sometimes it is you. And in those instances, there are extremely simple ways to reduce email unsubscribe rates. The best part is that you can start to implement these methods into your email marketing strategy today!

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4 Reasons Why PR Needs to be a Part of Your Marketing Strategy in 2021

Public relations (PR) is often overlooked by many brands, businesses owners and entrepreneurs. Whether it’s because of the expensive price tag that traditional PR companies come with, or the lack of guaranteed results, many a great opportunity is missed out on due to a lack of PR and a digital footprint. PR by definition, is a strategic communication process that builds mutually beneficial relationships between organisations and their publics. It is the perfect way to build trust, credibility and authority, and also to build your digital footprint to position your brand for long term success.

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13 Best Practices to Write Product Descriptions

Product descriptions do two things on your ecommerce store — they educate site visitors about your product, then persuade them to buy. Most ecommerce businesses understand the first purpose and create product descriptions accordingly. However, what’s missed is that extra effort that can help visitors understand the product so well that nothing is left to prevent them from becoming a customer.

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Daily Minute Master Series – May 10, 2021

May 10, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Responding To The IOS 14.4 Update: It’s Not About Saving Your Marketing Funnels

Most people don’t like in-your-face ads. They are annoying. It’s that simple. When looking at a magazine, we tolerate ads to read our favorite columns. When we listen to a podcast, we skip ahead past the ad. When we get a video ad, we click “skip” after our 10-second countdown allows. We are even willing to pay extra to not get interruptive ads, for example, by upgrading our Spotify or Hulu subscriptions. I believe interruptive advertising is a dying method, and it wasn’t really an effective method to start with. Interruptive marketing means your marketing method is literally interrupting whatever someone is doing. An example of interruptive marketing is a video ad that pops up after a few minutes of watching something. It can also be a knock from a door-to-door salesperson. Or it’s that pop-up you have to click through to get past the next level on Angry Birds.

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Twitter Launches Live Test of ‘Tip Jar’ to Enable On-Profile Donations

Twitter has launched the next phase of its creator payment program, with a live test of a new tip jar option on selected user profiles, which will enable individuals to collect payments from their audience, as a means to support their efforts.

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SEO Cost Calculator: How Much Should You Budget for SEO Services?

Are you wondering how much to spend for SEO? How to develop a budget? Check out this SEO calculator for answers to those questions.

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Facebook & Instagram Updated With New Messaging Features

New features are rolling out to Facebook Messenger and Instagram DMs that allow users to be more expressive in how they communicate. The updates range from cosmetic enhancements like new themes, to the ability to respond to messages with a photo or video. Here’s more about the new messaging features available now on Facebook and Instagram.

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A Simplified Digital Marketing Strategy

One definition of digital marketing is that it is the strategy of using the internet to market your business. The goal of your digital marketing strategy should be to create and optimize information that helps your ideal customers understand everything about your business. This is a broad concept so let’s take some time to break it down.

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Inside Bacardi’s Marketing Strategy

With a lineup of leading spirits that includes Grey Goose vodka, Patrón tequila and Dewar’s blended scotch, Bacardi Limited markets a portfolio of 200 brands.

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Daily Minute Master Series – May 7, 2021

May 7, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Facebook’s Oversight Board Upholds Decision to Ban Trump, But Calls for Clearer Guidance Moving Forward

The Board decided to uphold Facebook’s original ruling – though as noted, it also called on Facebook to set clearer rules around such moving forward, while noting that Facebook cannot arbitrarily apply indefinite suspensions.

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9 Journalism Tactics That Work for SEO Content Writing

Engagement is a top priority in journalism. The same can be said for SEO. Use these 9 proven journalism tactics to improve your SEO content.

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Content Marketing Tips for SaaS to Increase Acquisition and Retention

Software-as-a-Service (SaaS) needs content marketing to attract and convert customers. Here’s how to use it for acquisition & retention.

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A Guide to How AI Can Help Brands with Influencer Marketing

Despite the influencer marketing industry really taking off, it still takes time and effort to make influencer marketing work for brands. Search engines often favour content that’s ranked high in SEO, so how can your brand get up there for people to see? AI could help you to make sure that your brand is front and center of the results page.

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15 B2B Technology Marketing Trends To Watch In 2021

As technological innovations continue to transform the B2B marketing landscape, it’s crucial for communications teams to keep up with industry trends to remain competitive. Of course, with new technologies and ways of leveraging them always emerging, professionals may not be sure where to focus their energies.

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Breaking Down Myths About Marketing To Older Consumers

Much of what we read about older consumers casts an image of people who are past their prime and set in their ways. For marketers, the group is often thought to have limited appeal as a result of being brand loyal in many product categories as well as being technologically limited. However, if one digs a little deeper, the reality is that older consumers are often unwisely stereotyped, leading to the group being underserved in many product categories.

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Daily Minute Master Series – May 6, 2021

May 6, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Twitter Acquires News Content Subscription Platform Scroll to Advance its Creator Revenue Tools

It’s taken a while, but it looks like Twitter’s finally caught up with some recommendations, and is putting them into effect. Back in 2016, in an article about alternative Twitter tools, and ways to use tweets for research and analysis, the author wrote:

“Honestly, I wish Twitter would just buy Nuzzel and integrate it into their ‘Trending Topics’ listings to make them more personally relevant.”

Now, some five years later, Twitter is doing exactly this.

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7 Ways to Improve SEO on Your WordPress Site

Are you looking for other ways to improve your WordPress SEO outside of Yoast? Here are 7 actionable tips you can implement.

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Urgent Steps to Take When Your Instagram Account is Hacked

Do you suspect that hackers have gained access to your Instagram account? Learn what to do when your Instagram account is hacked.

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How Marketing Can Move Forward As Third-Party Cookies Are Phased Out

Google and Apple continue to make headlines in their quest to end their use of third-party cookies. Last year, Google announced it would join Apple’s Safari and Mozilla’s Firefox in blocking third-party cookies in its Chrome web browser. These restrictions are expected to move beyond online channels to mobile apps, such as Apple’s Identifier for Advertisers (IDFA) mobile ID. Apple is even including a “tracker switch” on iOS 14 to allow consumers to easily toggle tracking cookies in apps.

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Cannabis Franchising: Funding, Growth And Marketing Hacks For Cannabis Brands

When the stability of an economic system is shaken like it has been in recent times, alternative solutions sometimes spike in popularity. Case in point: Bitcoin, as an alternative currency, is once again skyrocketing in value (paywall) while the U.S. dollar has fallen in value.

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Why You Should Hire a Smaller Digital Marketing Agency

In the last two years, major companies are beginning to work closely with smaller digital marketing brands in the evolving areas of influencer marketing. The growing demand for user-generated content has served smaller agencies well. Larger brands are realizing that, with the massive rise of newer platforms, they need smaller, more flexible agencies to maintain their influence.

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Daily Minute Master Series – May 5, 2021

May 5, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Twitter Launches New Campaign in Support of Press Freedom to Support Local Journalists

This is interesting. Twitter has today launched a new campaign in support of local journalists as part of World Press Freedom Day, which includes full-page ads in various newspapers promoting Twitter lists of journalists to follow, as well as new education programs and funding to support open press coverage.

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Twitter Opens Audio Spaces to All Users with Over 600 Followers, Announces New Spaces Features

The next phase of the audio social push is here, with Twitter announcing that its Clubhouse-like Spaces feature is now being made available to all users, on both iOS and Android, with over 600 followers.

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3 Ways SEO User Intent Can Drive Higher Lead Quality

Driving organic traffic to your site but not seeing enough conversions? Learn how user intent can help you drive more qualified leads.

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Microsoft Rolls Out Customer Match, Updates to Match Types, New Text Ad Formats & More

Microsoft announced another round of feature rollouts for advertisers, including changes to match types, ad formats, product rollouts and more. These updates follow two rounds of big announcements in early April and late April. Here’s what advertisers need to know.

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The Future Of Digital Marketing Agencies In A Post-Covid World

It seems like a simple equation: more people spending more time online, plus businesses eager to boost their online presence as a result, equals a promising post-Covid world for digital marketing agencies.

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Remaking Marketing: Centering The Business Itself In Purpose For Long-Term Success

When family ties led to moves to two new cities, colleagues Anne St. Peter and Douglas Bell decided to seize the opportunity to build a new marketing consulting enterprise with what they call an “inside-out approach.” In establishing Global Prairie in 2008, they built an employee-owned firm designed to help clients identify their purpose and engage their stakeholders around it.

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Daily Minute Master Series – May 4, 2021

May 4, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Facebook Outlines Advances in Computer Vision and Object Identification Tech

While machine learning systems have gotten much better at identifying objects within still frames, the next stage of this process is identifying individual objects within video, which could open up new considerations in brand placement, visual effects, accessibility features and more. Google has been developing its tools on this front for some time, which has now lead to new advances in YouTube’s options, including the capacity to tag products displayed within video clips, and provide direct shopping options, facilitating broader eCommerce opportunities in the app. And now, Facebook too is taking the next steps, with a new process that’s much better at singling out individual objects within video frames.

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ByteDance Names Current Company CFO Shouzi Chew as the New CEO of TikTok

So after all the efforts of the US Government to force TikTok to detach itself from its Chinese roots, after the threats of a full ban on the app unless it was sold into US ownership, after various court cases challenging and defending the US Government’s ruling. After all of this, the single outcome of that entire process, the only thing that’s actually happened in response, is that TikTok has lost a US-based CEO and appointed one from its Chinese parent company instead.

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Facebook Pushes Ahead with Plans for Full End-to-End Encryption of its Messaging Tools

Despite ongoing concerns about the proposal among various authorities, Facebook is pushing ahead with its plan to implement full end-to-end encryption by default within all of its messaging tools.

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YouTube Tests New Timed Comments in Video Playback to Provide More Context and Maximize Engagement

YouTube is testing a new comment display option, which will show viewer comments at specific, timed points within the playback, which could provide more context on their intention and meaning, while also highlighting where the best conversation is happening around each clip.

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13 Best Chrome Extensions for Digital Marketing and SEO

As digital marketing professionals know all too well, trends in the industry move fast. It can be overwhelming trying to keep up with the ever-changing landscape. Staying up-to-date and applying best practices in SEO and digital marketing is a lot easier with the assistance of helpful tools. Here are 13 great options available as Chrome extensions to boost your efficiency and productivity right within your browser.

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Why Email Marketing Is Crucial For Businesses

Email marketing is still relevant in 2021, and it will likely continue to be in the years to come. Why? Because you can monetize your list of contacts. With email marketing, in contrast to Facebook Custom Audiences or Google Ads targeting, you don’t have to build your business on rented land. Maybe Facebook will turn off the Custom Audiences feature tomorrow, or Google will restrict targeting options. If you build your business exclusively on third-party systems, you run the risk of losing revenue sources. That’s why your email list is a treasure. The contacts are your contacts, and you can contact them whenever you want (until they unsubscribe) — for free.

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Daily Minute Master Series – May 3, 2021

May 3, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Twitter Rises to 199 Million Daily Actives, Posts 28% Increase in Year Over Year Revenue in Q1

Twitter has shared its latest performance update, showing an increase of 12 million more daily active users, and a 28% YoY increase in revenue for Q1 2021.

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Pinterest Expands Shopify Integration Worldwide

Pinterest’s integration with Shopify is expanding worldwide, giving 1.7 million merchants the ability to turn products from their e-commerce store into shoppable pins. Shopify’s Pinterest app, which launched last year in the US and Canada, is now available in 27 additional countries.

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The 5 Best Digital Marketing Strategies to Empower Your Business

Digital marketing is cost-effective and easily measured. With analytics, you can see near real-time results. You can also employ A/B testing and experiment until you find what works best for your particular business. Digital marketing allows you to move more rapidly than ever before. Plus, you’re able to forge more personal relationships with potential customers.

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How To Use Automation In Healthcare Marketing

Automation in healthcare marketing comprises technology-powered communication strategies that enable providers to have personalized engagement with patients based on predetermined behaviors. When you automate your marketing campaigns based on target audiences and patient types, you can expand your reach and grow your practice faster.

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4 Marketing Budget Frameworks For Small Businesses

When it comes to establishing a marketing budget, there are many questions that small business owners need to answer. One of the top questions: “How much should I invest in marketing if I want to reach my goals?”

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SEC Probes Volkswagen’s Name Change Joke: Report

The U.S. Securities and Exchange Commission is investigating whether Volkswagen influenced its share price when it joked about rebranding itself as ‘Voltswagen,’ German news magazine Spiegel reports.

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