Daily Minute Master Series – May 28, 2021

May 28, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

B2B Targeting on Facebook: Audiences & Tactics That Work

B2B targeting on Facebook can be effective, despite popular belief. Here are the audiences and tactics you should know to drive results.

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TikTok Launches New ‘TikTok Radio’ Station in Partnership With SiriusXM and Pandora

TikTok is looking to reinforce its connection with music trends via a new partnership with SiriusXM and Pandora that will see the creation of ‘TikTok Radio’, a new digital radio station that will showcase trending tracks based on platform engagement, and feature playlists from, and collaborations with, TikTok influencers throughout the summer in the US.

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Instagram Rolls Out New Option to Hide Like Counts on Posts, Which is Also Coming to Facebook

It’s been in testing for a while, and has even been implemented as the only display option in some regions. But Instagram has announced the next stage of its experiments in hiding like counts on posts, with all Facebook and Instagram users soon set to be able to choose whether or not they display like counts on each of their updates.

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Five Don’ts for Using Your Podcast in Amplified Marketing

An amplified marketing strategy revolves around conversations as a way to extend marketing reach. Because brand podcasts help B2B marketers create a stronger, more authentic connection with their audience through conversation, they are a key factor in taking amplified marketing efforts to the next level.

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Neuroscience and the Future of Marketing

A question now on the minds of all marketers is what will marketing look like in 2025? Recently, neuromarketing has been playing a very key role in marketing and customer experience. From initial participation to interest, to purchase and subsequent experience of the entire customer journey, it is an important part of what the brand has to offer. The more unique and personalized the customer experience, the greater its value. Research shows that over 80% consumers are willing to pay a premium for a great customer experience. This clearly shows the experience that customers expect from the brand engagement will continue to drive consumer behavior in the future.

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Create a Social Media Marketing Plan with This 6-Step Approach

Social media is not just a quick way to build a profitable small business; it can influence a user’s buying decisions. Here is a six-step approach to devise an optimised social media budget for your business.

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Daily Minute Master Series – May 27, 2021

May 27, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Planning A Content Marketing Pivot: How To Smoothly Transition From One Strategy To Another

Adaptability is one of the cornerstones of marketing, especially during periods of transition. Whether your company is undergoing a merger, preparing to launch a new product or seeking out an untapped market, changing your content strategy can strengthen your brand identity and help you connect with your customers. While the reasons behind a pivot can vary, the strategies needed to implement it are relatively consistent. With that in mind, here are the steps you need to take when transitioning from one strategy to another.

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TikTok Provides Video Creation Tips for SMBs in New Series

TikTok has launched a new, two-part series of tips for creators and brands looking to maximize their content, and improve their audience response on the platform – which could be a big help for brands trying to find their feet, or establish a solid process for posting TikTok clips.

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A Three-Point Agenda For Marketing Success In The Covid-19 Era

The past year, as the health crisis upended businesses, we saw markets struggle and consumers reach for their wallets less in many industries. Many businesses responded by tightening their own belts, and that often included cutting back on marketing spend.

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Gartner Highlights Leaders, Visionaries in the Multichannel Marketing Tech Field

Gartner has released its 2021 annual Magic Quadrant for enterprise marketing cloud offerings, highlighting Salesforce, Adobe, Oracle, SAS, Acoustic and SAP as leaders in this marketing technology field. The analyst firm’s latest report on Multichannel Marketing Hubs (MMH) assesses vendors with platforms for marketing and communications orchestration. Core capabilities required to be considered in this category include demonstrated functionality and support for customer profile management, segmentation, campaign and message creation, campaign workflow and campaign and message execution. Vendors must also prove multichannel marketing functionality, advanced functionality supporting personalisation, content management, event triggering and real-time offer management in inbound and outbound environments, as well as analytics functionality for customer-level data, analysis and experimentation, predictive analytics and customer journey analytics.

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LinkedIn Adds New ‘Boost’ Option for Organic Posts, New Event Promotion and Management Tools

LinkedIn is looking to make it easier for brands to maximize the reach of their posts, with a new, Facebook-like ‘Boost’ option to turn organic Page updates into paid ads, while it’s also adding new tools to help maximize virtual events, and track their performance in the app.

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Four Marketing Tactics To Start Right Now To Prepare For Growth In The Coming Year

The International Monetary Fund stated in March 2021 that it anticipates 6% economic growth in 2021, an increase from previous forecasts. As vaccinations roll out along with stimulus from federal to local governments, consumers and businesses are starting to ramp up activity. It’s time for small businesses to take a cue from enterprise and start making moves to prepare for growth and success over the next 12 months. Here are four suggestions to consider doing right now.

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Daily Minute Master Series – May 26, 2021

May 26, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Pinterest Shares the Results from the First Stage of its Creator Fund, Welcomes Applicants for Next Phase

Back in April, Pinterest announced its new ‘Creator Fund’ initiative, through which it would provide $500k in funding to facilitate support for creators from underrepresented communities. The program, available only in the US, was launched because Pinterest recognized the need “to uplift Creators and communities that have been disproportionately underrepresented on the platform”. Couple that with the pandemic, which has had a more significant impact on minority communities, and Pinterest saw the opportunity to provide a level of assistance, while also helping to fuel the next stage of dedicated Pin creators, and get more unique content on its platform.

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Snapchat Shares New Research into the Evolving Use of AR in the Product Discovery and Purchase Process

Snapchat has published a new report on the potential for branded AR tools to influence shopping behavior, and how augmented reality tools could change the eCommerce process in a range of ways.

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How to Choose WordPress Plugins

How can you tell whether a WordPress plugin is safe, trustworthy, and works reasonably well? Keep these 5 considerations in mind.

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How To Scale A Social Media Marketing Company: Three Steps You Need To Take

While some of us grew up in the #hashtag era, others cringe at the thought of creating content solely for obtaining likes, comments and a bigger following. Welcome to social media marketing. By no means is it necessary that businesses grow a social media following, but doing so can help a business flourish.

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Four Tips For Global Email Marketing Compliance

With the emergence of the internet, marketing truly went global. Suddenly, it was feasible and even easy for advertisers to reach people around the world as easily as in their own backyard. This is certainly true when it comes to email marketing.

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7 Basic Key Elements of Digital Marketing

Did you know that nearly half of all companies use digital marketing to promote their business online? Digital marketing strategies drive significantly higher revenue than traditional marketing. The benefits are innumerable. If you don’t use digital marketing currently, you are missing out on potential leads and returns. You can get help from the best digital marketing companies to learn about these strategies. You can also enhance your digital marketing skills by learning about the seven best key elements of digital marketing mentioned in this article.

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Daily Minute Master Series – May 25, 2021

May 25, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Instagram Adds New Engagement Insights for Reels and Instagram Live Broadcasts

Instagram is looking to help more creators make the most of their opportunities by providing new insights data for both Reels and Instagram Live broadcasts within the app.

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Google Search Console Adds New Report For Math Problem Markup

Google is adding new data to Search Console to help site owners track the appearance of practice problems and math solvers rich results. Practice problems and math solvers structured data markup was introduced in March to help sites take advantage of the rise in educational searches brought on by students learning from home. Google says practice content and math assistance are among the most requested types of information from students.

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6 Useful SEO Insights You Can Learn from Google Analytics

A wealth of SEO insights can be gleaned from analyzing Google Analytics. Looking at Analytics on a consistent basis can help to identify not only performance issues but also optimization opportunities. Check out six of these high-level, actionable insights that you can easily assess and apply to improve your organic strategy.

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Why And How To Leverage TikTok For Influencer Marketing

In 2020, TikTok rocked social media as users all around the world flocked to the novel video-sharing app for distraction and entertainment during the pandemic and user numbers increased. So far in 2021, TikTok has continued its success, topping the download charts in quarter one.

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Small Business Owners: Beware Of This Marketing Trap

If you run a small business, you’re bound to receive marketing solicitations from random salespeople. One of the most common pitches is for social media advertising, designed to increase sales by reaching new customers through digital channels. A salesperson will reach out claiming to have expertise on Facebook, Google and Twitter advertising, which could, theoretically, be used to boost sales by X percent or Y dollars.

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What’s on the Radar of Marketing Leaders Today?

The pandemic has catalyzed an en-masse move to hybrid workforce models across industries and functions, including marketing teams. Add to this the broad changes in consumer behavior and market expectations resulting from the disruption of the last 15 months. How has all of this change impacted marketing priorities?

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Daily Minute Master Series – May 24, 2021

May 24, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Google Announces New Features for App Advertisers

Google announced new features for app advertisers. Learn more about device targeting, new attribution options, leveling up user experience and improving attribution!

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How To Turn Marketing And Sales Into A Data-Powered Power Couple

Without alignment and clarity, marketing and sales can wind up working at odds with each other. According to a recent LinkedIn survey of sales and marketing professionals, nine out of 10 respondents believed that sales and marketing were misaligned across strategy, process, content and culture. The same survey revealed that 98% of sales professionals and 97% of marketers believe that poor alignment has a negative impact on both the business and the customer.

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Strategy In Motion: How To Build And Scale A Marketing Team In Times Of Change

Building a marketing strategy and team is like building a plane while flying. There are two hurdles when it comes to building a plane while flying. The first is developing a strategy. The second is developing trust. Both present equally difficult challenges. However, the “Arc de Triomphe” of marketing success is being able to strategize in motion and get your team to join you at the same time. Otherwise, you can expect turbulence.

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Content Promotion: Facebook For B2B Content Marketing

With the huge volume of content written every day, it’s not an easy task to get the mass to notice what you’ve written. You could spend a few hours tweeting about it, hoping someone would notice your content and then share it to make it go viral. Or you could make sure it reaches the right audience with only one trick.

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Google’s Mueller Offers Two Tips for Getting Indexed

Google’s John Mueller answered a question from an e-commerce publisher whose pages were not being indexed. Mueller suggested specific diagnostic tips then recommended the value in promotion for getting a site indexed. According to Mueller, Google sometimes needs encouragement to index an entire site.

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Twitter Verification Open For Public Applications

Twitter is once again accepting public applications from users seeking verification, and rolling out new guidelines to follow in order to keep the verified badge. All users will soon be able to submit a verification application directly from their account settings screen.

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Daily Minute Master Series – May 21, 2021

May 21, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Facebook Publishes Latest Update on Content Removals, Fake Accounts and Hate Speech

Facebook has published its latest Community Standards Enforcement Report, which covers all the content removals and enforcement actions the platform enacted throughout the first quarter of 2021, while it’s also shared some new updates on the development of its enforcement systems and processes, and unveiled a new Transparency Center, designed to better clarify its various actions.

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Examination of Anchor Text Ratios for SEO

There are many ideas about anchor text ratios and what is the best ratio for ranking on Google. Some SEOs have researched millions of search results and discovered common anchor text ratios for the top ranked sites. Are these anchor text ratios the key to ranking better and avoiding manual penalties?

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Martech: The Changing Marketing Dynamics in a Data-Driven World

Even before the pandemic, technology had begun to play a transformational role in marketing programmes of brands across segments. With the rise of digitisation, marketing and technology have fused together to create martech — the newest kid on the marketing strategies’ block, and it has become quite the favourite.

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When Should You Actually Pay For Your Brand’s Marketing?

One of the hardest decisions any marketer makes is deciding on tactical spend. Is the tactic worth the investment? Is there an organic channel that can yield similar results over time? And the burning question that any executive wants to know: What’s the ROI?

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Exploring In-House Marketing Operations Versus Third Party

How has the pandemic affected the shape of marketing teams? According to the 2021 State of In-Housing report from BannerFlow, it’s pretty much an even split in terms of how marketing teams shape up coming out of 2020.

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Expedia, Booking.com and Airbnb Differ on Marketing Tactics as Recovery Begins

Three giant brands in online travel are attempting to capture some of the so-called pent-up demand for trips as lockdowns ease in some markets around the world.

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Daily Minute Master Series – May 20, 2021

May 20, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

How Google is Fighting Fake News with Its New Sources Feature in Search Results

Google is making it easier for people to evaluate information and check the sources for results that show up on its massive search platform, the company said during the Google I/O developer’s conference keynote on Tuesday.

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Facebook Launches Live-Stream Shopping Events, the Next Stage in its Evolving eCommerce Push

Facebook is taking the next step in its evolving eCommerce push with the introduction of a new “Live Shopping Fridays” series, which will see the platform host live-streamed shopping experiences, in conjunction with selected retailers, that will invite viewers to ask questions about products, and make purchases, all in-stream.

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Pinterest Launches ‘Idea Pins,’ a Revamped Variation on Stories

Pinterest, the social network that decided it doesn’t want to be classified as a social network anymore, given its evolving focus on eCommerce, has now also decided that it’s not going to call its Stories clone ‘Stories’ any longer.

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Google Grows Shopify Partnership, Adds Ways to Shop From Images

Google expands its partnership with Shopify and introduces a simplified process for all 1.7 million merchants to get their products listed with a few clicks.

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7 Local SEO Best Practices for WordPress Websites

WordPress is a great, SEO-friendly CMS for small local businesses. Here are 7 SEO improvements you can make to boost local search rankings.

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Why B2B Companies Need To Think About Content Marketing Beyond Lead Generation

Today, every marketer can regurgitate the “content is king” mantra — that’s why you’ll see a blog section on virtually every website (albeit an often outdated or sparsely populated one). However, in the B2B industry, content marketing frequently ends at the lead generation step of the sales funnel.

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Daily Minute Master Series – May 19, 2021

May 19, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Snapchat Outlines Progress on Social Good Initiatives in New CitizenSnap Report

Snapchat has published the latest version of its CitizenSnap report, which outlines the company’s various efforts to address environmental, social, and other governance concerns, and how Snap is planning to address these key elements within its future planning.

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How to Identify More Competitors for Better Keyword Research

Taking a strategic and critical lens to identifying your competitors can help you discover unique, valuable keywords for SEO.

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Email Marketing Statistics for Small Business Owners

Social media may be the shiny red ball in the marketing world. But the humble email has considerable power. In fact, 54% of small business owners still list email marketing as their most important tool for increasing sales.

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Omnichannel Versus Multichannel Marketing: Which Is Right For Your Brand?

Creating an online marketing experience that speaks to online users is as much an art as a science. It requires marketers to be creative enough to imagine and test different ways to get to the same endpoint — and that they use data and best practices to create paths with the best return on investment. As digital marketers explore and invest in new strategies to drive the right kind of engagement, a big question that’s still floating around is whether they should be doing multichannel marketing or omnichannel marketing.

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The Future of Personalization: How the Marketing Industry Can Be “Privacy-First”

The privacy revolution has arrived in the marketing industry. Changing attitudes, new and evolving regulations and the demise of third-party cookies and Apple’s IDFA have permanently altered traditional marketing practices built on third-party and first-party data. More than ever, there’s a pressing need for brands to invest in ethical and compliant alternatives.

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Data-Driven Marketing – Using Marketing Data to Make Better Decisions

Data-driven marketing tops the lists of priorities for 55% of marketers. This is according to research by a 2019 study by eConsultancy and Adobe. According to survey respondents, 42% also stated improving customer intelligence for a holistic customer view and integration of marketing tools for greater efficiencies as important areas of focus for this year.

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Daily Minute Master Series – May 18, 2021

May 18, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Twitter is Reportedly Working on a New Set of Paid Tweet Options Under a Monthly Subscription Model

What additional Twitter features would you pay for to enhance your in-app experience? Last July, Twitter sent out a survey to some users which posed this exact question, along with a range of potential paid tools that it may look to offer, and since then, the platform has been developing its new set of subscriber options in alignment with those responses. Which may soon lead to the next stage – according to a new finding by app researcher Jane Manchun Wong, Twitter will soon look to launch ‘Twitter Blue‘, which will enable users to pay a fee of $2.99 per month to access a range of these next-level Twitter functions.

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Three Tips For Marketing In A Digital Transformation Boom

Marketing has become so synonymous with technology that it’s hard to see where one begins and the other ends. According to the “godfather of martech,” Scott Brinker, there were a total of 8,000 martech solutions available on the market in 2020. As marketing continues to expand into the digital world, it’s crucial for marketers to continue to harness technology for good.

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How has TikTok Become the Number Two Platform For Influencer Marketing?

Sitting closely behind Instagram, TikTok has been surveyed as the second most popular app for influencer marketing, overtaking tech giants YouTube and Facebook.

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Two Strategies For Content Marketing Success

As marketers, we’re always on the hunt for the latest and greatest content marketing tactic. Whether we’re switching from short-form to long-form content, diversifying our link portfolio or taking advantage of artificial intelligence, there’s always some new strategy to try.

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Digital Marketing’s Last Decade Is Digital Marketing’s Lost Decade

Most marketers had been happily paying for programmatic advertising for the last decade, very proud of themselves for being “digitally transformed.” They were also happily using vanity metrics like CPM prices, number of impressions, and click through rates because those were easy to measure and easy to report. Buying digital ads became as easy as playing a video game, with colorful dashboards that showed them what great discounts they got (“cost efficiency”), the number of impressions they bought (“reach”), and how many clicks they got (“performance”). But this triple cocktail of low price, large reach, and high performance was so addictive because every part of it was faked by fraudsters.

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How to Use a Content Delivery Network (CDN) for SEO

One of the most difficult tasks an SEO professional has is telling your company or client their site is slow and clunky – and worse, that the content they spent so much time and money on is the problem. This is where a Content Delivery Network (CDN) can help.

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Daily Minute Master Series – May 17, 2021

May 17, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Snapchat Publishes New Report on Rising AR Adoption Trends, and What They’ll Mean for Marketers

AR is set to become a much bigger focus in the coming years, with the big tech companies investing big in AR tools, and new devices like AR wearables set to hit the consumer market in the near future.

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Imaginative & Clever Ways Brands Are Using Instagram Live

Instagram Live enables you to connect with brands and influencers in real-time. Here are strategic tips and best practices you need to know.

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Google Analytics Will Track Data Without Cookies

Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve Google’s controversial FLoC technology, rely on consented first-party data and machine learning. These new solutions are designed to help marketers succeed in a world with fewer third party cookies and identifiers, by introducing ways to measure conversions and unlock helpful insights while respecting user consent.

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Even Startups on Tight Budgets Can Maximize Their Marketing Impact

Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and acronyms. It’s little wonder that many startups strapped for time and money find defining and executing a sustainable marketing campaign a daunting prospect.

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Bye Bye, Boundaries: Push Your Brand’s Marketing To The Next Level

The past year has changed all of our lives — the way we work, live, love and laugh. This was a code red for global marketing departments. Experience from previous crises shows that the worst thing brands can do in a crisis is cut marketing budgets, yet many have done it, sometimes down to zero. However, after a short period of licking wounds, a few companies have managed to make perfect use of the digital possibilities and disrupt entire business ideas with new approaches. Let’s take a look at a few ways your brand can do the same.

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Marrying Sales And Marketing: Did The Pandemic Rekindle A Flame?

LinkedIn found that “9 in 10 sales and marketing professionals say they are misaligned across strategy, process, content and culture” even though the same number of professionals agree that aligning initiatives and messaging improves the customer experience.

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