Daily Minute Master Series – April 30, 2021

April 30, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

TikTok Launches Lead Generation Ads to Help Advertisers Collect Audience Information

TikTok is looking to help advertisers gain more direct insight on potential customers via a new Lead Generation ad option, which will enable brands to capture user data direct from their in-stream ads.

For the full white paper click here

Facebook Posts Strong Revenue Result, Though Active Usage Growth is Slowing in Key Markets

Facebook just keeps on keeping on, with the platform reporting increases in both users and revenue in the first quarter of 2021, while it’s also maintained significant momentum in its ‘Other revenue’ category, largely driven by Oculus VR and Portal smart speaker sales.

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YouTube Reports 49% Jump in Ad Revenue as Video Consumption Behaviors Evolve

As digital consumption behaviors evolve, and new habits become embedded, traditional advertising approaches are also being completely transformed – and in many cases, flipped on their head. The latest big shift in this respect is now emerging, with YouTube gradually eating further into TV ad revenues, as it becomes the preferred consumption surface for video content in a broader cohort of consumers. This week, YouTube’s parent company Alphabet reported its Q1 2021 results, which showed that YouTube brought in $6 billion in ad revenue for the period, up 49% year-on-year. That’s a huge result, which now puts YouTube on pace to beat digital video rival Netflix in annual earnings.

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How to Be a Top Tweeter: 10 Tips That Will Get Your Tweets Noticed

Love it or hate it, social media is pretty amazing.

With a few taps of the keyboard and a couple clicks, you can send a message to hundreds or even thousands of interested readers. What’s even cooler is that anyone can do it. You can start a brand from the ground up on social media today. Of course, getting your posts or pins or tweets noticed is easier said than done. As of January 2021, there were 192 million daily users on Twitter posting an average of 600 million tweets per day.

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How to Report Indexing Issues in Google Search Console

Google Search Console is now letting site owners report indexing issues with the click of a button. This feature is being tested via a pilot program in the US following the success of a prior test which allowed Search Console users to report urgent bugs. Signed-in Search Console users in the US will soon see a “Report an Indexing Issue” button under the Index Coverage report and URL Inspection Tool articles in the Search Console Help Center.

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Taco Bell Enlists the Moon in Its First Global Marketing Campaign

The moon may not be made of green cheese but it definitely looks like a taco twice a month. Taco Bell, the Irvine, Calif., Mexican fast-food chain, is rebranding the quarter moon as part of the company’s first global marketing campaign. The “taco moon,” as the company calls it, will appear in the night sky on Tuesday, May 4. At that time, customers in the chain’s more than 20 global markets will be able to get free tacos. In the U.S., they’ll be able to get a crunchy taco between 8 p.m. and 11:59 p.m.

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Daily Minute Master Series – April 29, 2021

April 29, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Pinterest Rises to 478 Million Users, Posts Strong Revenue Result for Q1

Pinterest has shared its latest performance update, showing steady increases in both users and revenue as the platform continues its push to maximize its business opportunities in more regions. First off, on users – Pinterest is now up to 478 million monthly actives, a 30% increase year-over-year.

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Google Adds 3 New Features For People Ready to Travel Again

Google is adding new features in search results to assist those who are ready to travel again.

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How SEO Forecasting Can Help You Get the Right Clients

Whenever your SEO agency receives a new inquiry, you need to assert the potential that lead has in terms of SEO growth. It’s a resource-intensive and uncertain process.

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Experiential Marketing: How to Create Sensory Experiences Without Physical Contact with Your Customers?

Consumers have become unpredictable over time. And one of the tools that has helped advertising professionals to improve their actions has been, without a doubt, experiential marketing ; a type of personalized marketing that awakens emotions and motivates the consumer to take action in the purchase process. Experiential marketing has been the winning horse in brand sales strategies in recent years, especially for a segment of the population: millennials and Generation Z. And it is these same people who today, despite the crisis we are experiencing, continue to want brands to create experiences in order to connect with them. Well, they consider that experience is a key factor that pushes them to make purchasing decisions.

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Google Business Booms on Covid Reopening Marketing Blitz

Google’s results, showing a surge in ad sales related to travel and retail, offered a glimpse of online spending in a post-pandemic world: Businesses are boosting digital marketing to capture a public eager to resume something resembling normal life again.

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Marketing With Empathy: The Need For The Human Touch

People work with people (and businesses) they like. Remarkably, companies tend to forget this mantra and treat their customers and leads as mere transactions instead of living, breathing human beings. That raises the question: What makes someone likable? According to the insights of Dr. Travis Bradberry, co-author of Emotional Intelligence 2.0, the most likable people are genuine, consistent, nonattention seekers who make a strong first impression and greet people by name. These actions are synonymous with emotional intelligence and, unsurprisingly, something every business and their marketing team should strive for in their messaging.

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Daily Minute Master Series – April 28, 2021

April 28, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Apple Officially Launches New App Tracking Permissions as Part of iOS 14.5

Apple has officially announced the launch of iOS 14.5, which includes new phone unlock options for people wearing face masks, a range of updated voice options for Siri, and more.

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How Google Knows Which Content Belongs to the Same Author

Google’s John Mueller describes a technique called reconciliation which is used to recognize when different content across the web belongs to the same author. This topic is discussed during the Google Search Central SEO hangout recorded on April 23.

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Why Your Marketing Team Needs To Study The 30 Percent Rule

What’s now become known as Apple’s 30% rule has become common for businesses across industries. Not only is it an excellent way to help you focus your business efforts on serving your customer’s needs, but it can help you in many other areas of your business as well.

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What You Need to Know About Getting and Using Your Google Maps API Key

With the rise and prominence of local search marketing, brands have begun to build robust location pages with advanced mapping features to meet the growing needs of searchers. The page types typically include a map to show users where the location is, what are the cross streets, and any major landmarks. This enables the user to easily find the location and increases a brand’s opportunities for conversions.

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What Are The Habits & Routine of a Successful SEO Professional?

A reader recently asked: For a successful professional SEO expert, what is the daily routine? Here are five daily habits to make part of your routine.

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YouTube Channels Can Change Their Name Without Affecting Their Google Account

It’s now possible for YouTube creators to change the name of their channel without changing the name on their Google account. Creators can change both their channel name and photo and the changes will only be applied on YouTube.

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Daily Minute Master Series – April 27, 2021

April 27, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Clubhouse Announces Exclusive Content Deal with NFL, its First Official Sports Partnership

While competitors continue to emerge, Clubhouse is looking to capitalize on its opportunities with the announcement of a new, exclusive content deal with the NFL, which will see the league broadcast via a range of Rooms in the lead-up to the 2021 NFL Draft.

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Research: Vaccine is Driving New Online Search Opportunities

New research by BrightEdge shows post-vaccine consumer trends are creating new opportunities for online search. There are emerging winners in many areas from local search to travel. Other areas experiencing a sharp pullback.

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Google Web Stories WordPress Plugin Updated With Embedding Capabilities

Google has updated its official Web Stories plugin for WordPress with the ability to embed content on webpages. Since the launch of the Web Stories plugin it has offered robust creation tools, but users were on their own when it came to embedding the content they created. WordPress site owners can now create Web Stories and embed them using the same tool. The update also offers the ability to embed Web Stories from other sites.

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Influencer Marketing Growing Year by Year with Brands Looking for More Influencers to Promote Their Products

With newer brands making appearances in the online markets every other day, it has become very difficult for brands to keep up with the competition and also how they will market their brands to a wide audience. One of the most important things that brands have started doing over the years is take help from influencers on different platforms to market and promote their products and the results have been really positive in terms of brands growing through this strategy.

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How To Harness The Power Of Personalization In Marketing

Personalization helps you create a more tailored offer for an individual prospect, which can make them more likely to purchase. It is a data-based approach that allows you to leverage the power of technology to not only scale your brand but also make your customers happier and grow in every direction imaginable. Although the definition might make it sound like your possibilities are limited, you are actually free to do anything you want here. Because personalization can take many forms, you can apply it in many different areas of your business and products.

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Marketing Technology Highlights of The Week: 26th-April-2021: Featuring Moz, Movable Ink, ActiveCampaign, Infutor

Access to better and regular online behaviour data and metrics will be key to growing marketing and martech investments in 2021 and beyond.

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Daily Minute Master Series – April 26, 2021

April 26, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

TikTok Outlines Ad Campaign Changes and Impacts Due to Apple’s IDFA Update

With Apple rolling out its new ATT data tracking prompts in all apps from next week, all digital ad platforms are now working to finalize their plans to prepare for the impacts, and changes to their ad products and offerings.

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Snapchat Rises to 280 Million Users, Reports Strong Take-Up of TikTok-Like ‘Spotlight’ Option

Snapchat has posted its latest performance update, showing solid increases in both usage and revenue throughout Q1 2021. The numbers will certainly raise some eyebrows, and likely get more social media marketers considering their options on the app. First off, on usage – Snapchat is now being used by 280 million people every day, a 22% increase in year-over-year performance, and the app’s biggest increase in its YoY usage growth in more than 3 years.

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Facebook Shares 4 Ways It’s Improving News Feed Ranking

Facebook is sharing plans on how it plans to give users more of what they want to see in their news feeds. Upcoming changes to news feed ranking will be focused around four feedback-driven signals. Over the next few months Facebook users will be asked to provide feedback in different ways. This process of gathering feedback is an expansion of something the company launched in 2019, called the “worth your time” surveys.

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Four Common Strategy Mistakes B2B Marketing Leaders Make

B2B marketing leaders consistently share that marketing strategy ranks high among the processes they would most like to improve. Yet how exactly to go about this is another matter entirely. In some cases, there’s a lack of clarity about what marketing strategy means. In other cases, critical inputs to strategy formulation are lacking, keeping marketing out of step with other revenue-generating functions and the overall business objectives.

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6 Key Tips to Level Up Your Content Marketing Strategy

When it comes to a business’s activities and initiatives online, content marketing is absolutely critical to a digital strategy’s success. Content is typically defined as the information and experiences a business directs towards a base of potential and existing customers. In a marketing context, content creation is an aspect of marketing focused on the conceptualization, publication and distribution of content for a targeted online audience.

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Don’t Launch a WordPress Site Before You Go Through This 17-Step Checklist

Need help maintaining and optimizing your WordPress website? Here’s a simple, easy-to-follow, and information-packed checklist to use!

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Daily Minute Master Series – April 23, 2021

April 23, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Twitter Launches Initial Test of ‘Professional Profiles’ for Brands and Creators

After previewing them at its recent Analyst Day overview, Twitter is now officially launching a live test of its new ‘Professional Profiles’, which will provide a new way for brands to present themselves on the platform, with dedicated tools and features aligned specifically with work use.

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How to Use Website Traffic Analysis for Persona Development

A persona is a detailed profile of a fictional person that represents a person with the characteristics of your target audience. These characteristics can include age, gender, religion, geographic location, shopping behaviors, personality traits, and more, as well as trends in online behavior.

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Google Search Console: How Accurate is the Average Position Metric?

Google’s John Mueller answers a question regarding the accuracy of the average position metric which appears in the search performance report in Search Console. This question is answered in the latest installment of the Ask Googlebot video series on the Google Search Central YouTube channel. We learn from Mueller that the average position metric is based on real data. It’s a reliable measurement, even if it doesn’t always match up with what site owners see when they check their own ranking positions.

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Unilever Marketing Chief Conny Braams on How Marketers Benefit From Sustainability

As the climate crisis remains an ongoing issue, there is a growing need for companies to adopt and maintain sustainability measures in order to reduce their carbon footprints. In response, the World Federation of Advertisers (WFA) has introduced the Planet Pledge to help marketers lead their organizations forward in their sustainability measures. The organization’s new deputy president—Unilever’s marketing chief Conny Braams—offers her advice to marketers on pursuing that change.

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10 Ways To Ensure A Successful Pride Month Marketing Campaign

With June right around the corner, brands must avoid Pride Month platitudes in favor of creating content and campaigns that show unequivocal support for the LGBTQ+ community. By telling stories that change the cultural conversation, brands can create a world where the LGBTQ+ community is championed, celebrated and protected. Here are 10 things to keep in mind when planning a Pride Month marketing campaign.

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Marketing Trends Observed During The Pandemic — And Why It’s Time To Act

Touch a hot plate, and your hand instinctively removes itself from the risk. Stimulus-response can be a life-saver. However, in the face of adversity that’s larger than life, we don’t always react the right way. Sometimes, we forget to react at all.

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Daily Minute Master Series – April 22, 2021

April 22, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Apple Says its Updated, Opt-In Prompts for User Data Tracking on iOS will Come into Effect from Next Week

Apple’s controversial new data tracking pop-ups, which will directly ask iOS users to opt-in to tracking of their activity within each individual app, will come into effect from next week as part of the launch of iOS 14.5, the company has today confirmed.

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Twitter Adds New Option to Add a Background Video and Images in Fleets

Are Twitter Fleets catching on as an option, or is it a lesser version of Stories that’s not really adding much to the overall tweet experience? It’s probably still too early to say, but Twitter is slowly but surely looking to add more Fleets features in order to improve engagement through the tool. On this front, today, Twitter has added a new Fleets option which enables users to add a background video or image to their Fleets frames, via their device camera or Camera Roll, which significantly expands your visual communications options.

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LinkedIn Publishes New Data on Optimal InMail Campaign Tactics, Based on Millions of Messages

LinkedIn has published a new analysis of the most effective InMail tactics used by recruiters around the world, in order to highlight key engagement trends and notes to help optimize InMail outreach. The analysis is based on ‘tens of millions’ of InMails sent by corporate recruiters between April 2020 and February 2021. And while the insights are focused on recruitment InMail specifically, they likely bear relevance to all InMail outreach, based on platform usage trends, as they essentially relate to how users respond to messages within the app.

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Google’s John Mueller: “Now’s The Perfect Time” For An SEO Side Hustle

Google’s John Mueller says the launch of the Page Experience update creates opportunities for SEOs to start side hustles, provided they level up their skills accordingly. In a response to an SEO on Reddit, Mueller states: “now’s the perfect time to level up and get paid well for it.” Mueller is referring to advancing one’s skillset to meet the demand for SEO talent that will be created by the Page Experience update.

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Pinterest Lets Content Owners Control How Their Images Are Used

Pinterest is giving content owners greater control over their intellectual property with a tool that lets them claim copyright and decide how images are used. The new Content Claiming Portal allows creators to remove existing versions of their content and prevent future versions from being used on Pinterest. A select group of content creators have been testing the tool, which is now available with iterations made based on their feedback.

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Digital Marketing Guide: Six Tips For Maximizing Efforts And Driving Growth In 2021

The marketing landscape has transformed drastically throughout the years, shifting from in-person trade shows, branded swag and printed handouts to digital-first strategies. The pandemic is further accelerating this shift and will likely have a lasting impact on the industry. A recent Gartner survey of chief marketing officers highlights the deep investments made in digital strategies, revealing that almost 80% of 2020 marketing budgets went to digital channels. Looking ahead, the survey found that 74% of CMOs expect to spend more on digital advertising and 66% expect to spend more on paid search in 2021.

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Daily Minute Master Series – April 21, 2021

April 21, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Reddit Officially Announces ‘Reddit Talk’ Audio Meeting Rooms Feature

Like every social platform, Reddit has been watching the rise of audio social closely, with a view to how it might adapt the same for its own purposes. And today, the platform has shared a first look at its coming audio tool ‘Reddit Talk‘, which is essentially Clubhouse within subreddits, providing another way for users to connect within the app.

For the full white paper click here

Facebook Announces a Range of New Audio Tools, Including Audio Rooms, New Sound Clip Creation Tools

They’ve been in the works for a little while, but now Facebook has made it official, with the announcement of a range of new audio social options across its apps as it seeks to tap into the Clubhouse-led trend. Facebook’s history of replication suggested that it was always going to copy Clubhouse in some way, with the audio meeting app seeing significant usage momentum as people look for ways to replace IRL meet-ups amid the pandemic.

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Facebook Will Now Let Users Transfer Posts and Notes to Google Docs, Blogger and WordPress

Facebook is adding more ways for users to maintain control of their on-platform data, with a new option to transfer your Facebook posts and notes to Google Docs, Blogger and/or WordPress, the latest element in its evolving data portability push.

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How to Prioritize SEO for the Greatest Business Impact

It’s easy to stay busy with SEO activities. However, not every tactic will yield your desired results. This uncertainty can lead to a suboptimal effort and output. How can you focus your time and resources where it really counts?

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How to Grow Your Agency with Call Tracking & Analytics

Modern-day digital marketers are practically obsessed with optimizing for the customer’s journey, and it’s no wonder. Today, fully 84% of customers say the experience a company provides is just as important as its products or services. We talk often in the marketing world above optimizing various consumer touchpoints — improving landing pages, making the website a seamless experience, improving email engagement. But how do you optimize the experience motivated prospects are having with your frontline staff over the phone?

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Marketing in 2021 is Emotional and Not Just Transactional

rands are emotions made physical. The clothes we wear, the media we consume, the devices we use — all signal not only to others what we value and see in ourselves, they also are a way to construct our very identities. Experimenting to deepen that bond has been at the core of the marketing profession for a century; its origins rooted in Freudian psychoanalysis. There had always been one critical limitation, though: Marketers had to appeal to the masses. Radio, television and print media allowed brands to deliver only one message to everyone, no matter if their product conferred luxury or smart cost-consciousness. On the internet, the masses have been shattered into ever smaller shards, shifting that marketing calculus toward targeted audiences and social network interest groups. Today, niche brands, large corporations and every business in between are reaching ever-narrower audiences.

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Daily Minute Master Series – April 20, 2021

April 20, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

TikTok Adds New ‘Business Creative Hub’ to Highlight Relevant Trends and Tips in Brand Use

TikTok’s looking to help brands tap into the latest trends – both on the platform generally and among business in their local region – with the addition of a new ‘Business Creative Hub‘ content showcase, which is now available to business accounts within the app.

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A Guide to Amazon Indexing & How to Check Your Keyword Indexing

Amazon customers primarily find products through search. If your product is not indexed for important keywords, you will miss out on potential sales. Indexing on Amazon is completely different than indexing for Google. This article will first make sure you have the basics on understanding indexing, then share best practices for getting indexed and checking keyword indexing for an Amazon product detail page.

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WordPress Proposes Blocking Google’s FLoC

WordPress discussed a proposal to block Google’s new user tracking scheme called FLoC. While most expressed support others raised valid concerns. No decision has been made to block FLoC. Discussions will continue in the official WordPress Slack channel.

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The Pandemic Helped Some Marketers Kick This Digital Marketing Habit

It’s highly encouraging to see marketers take a closer look at their digital ad spending and ask harder questions. Many of them paused digital marketing in 2020 due to the pandemic and are being more thoughtful and careful about what they turn back on in 2021, especially in anticipation of tighter budgets going forward and also closer scrutiny from CEOs, CFO’s and compliance officers.

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Six Strategies To Make Your Campaigns Stand Out Using Email Marketing

Email marketing is one of the oldest digital marketing tricks in the book. While people commonly think old technology is outdated, and this is often true in certain industries, it doesn’t apply here. In fact, email marketing has a potential 3800% return on investment (ROI.) With all of that potential return, it’s more important than ever to use the right email marketing strategies for your email campaign.

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The Creator Economy, NFTs And Marketing

The Industrial Revolution increased the supply of consumer goods which then required mass marketing to drive consumer demand. Today, household spending accounts for 70% of the U.S. economy. Advertising has played a fundamental role in the creation of the consumer economy.

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Daily Minute Master Series – April 19, 2021

April 19, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Facebook Adds Scheduling for Stories, New Ad and Business Discovery Options

Facebook has announced the addition of some new features for its Business Suite management platform, including Stories scheduling for both Facebook and Instagram, along with a new business discovery process from the News Feed.

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Facebook Launches New Legal Action Over Attempted Domain Name Abuse Scams

Facebook has announced its latest legal action to stop people misusing its platforms and branding, this time focused on a company which had been purchasing Facebook-like domain names with the intention of duping users via phishing scams.

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Child Health Experts Call on Facebook to Abandon Plans for an ‘Instagram for Kids’

Would a new, kids version of Instagram be a good thing, or could it negatively impact the development of youngsters through increased social pressure, and exploitative algorithms? The latter is where childhood development experts are leaning – in response to recent reports that Facebook is considering a junior version of the popular visual app, aimed at those under the age of 13, an international coalition of 35 children’s and consumer groups has today called on Facebook to halt any plans for an ‘Instagram for Kids’, outlining various concerns around the proposal.

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Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe

Google announced will set a 1st-party cookie through the global site tag & model conversions in Europe for some GMP users. Here’s what you should know.

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Scalable SEO: Tips & Advice from 20 Enterprise Experts

Discovering and implementing efficiencies of scale is crucial for enterprise SEO success. Read on as 20 experts share what it takes.

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A 2021 Marketing Toolkit For Small Businesses

Has any small business marketing leader ever looked at their annual budget and thought it was too high? Marketing for SMBs nearly always means working with fewer resources than their larger competitors but with a mandate to get big-budget results. This feels like a major challenge at first, but some of the most effective PR and marketing strategies are low-cost. Some are even free and only require effort to build and maintain. As marketing leaders look to get maximum value out of their 2021 budgets, they should consider adding these four low-cost strategies to their marketing toolkits.

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