Daily Minute Master Series – January 4, 2021

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Happy New Year!

Social Media

TikTok Faces New Legal Challenge Over its Tracking of Underage User Data

Despite facing an array of challenges – which, at times, threatened the app’s very existence – TikTok has continued to grow in 2020, and looks set to become an even more important, and influential platform in the year ahead. But while TikTok has seemingly avoided a ban in the US (for now), the app remains under scrutiny, due to concerns about its impact on young users, and international data security considerations, given its Chinese ownership. On the first point, TikTok is set to once again be examined over the ways in which it tracks and uses data from underage users as part of newly launched legal proceedings in the UK.

For the full article click here 

Facebook and WhatsApp Video Calls Reach Record Highs on New Year’s Eve 2020 [Infographic]

With more and more people turning to social platforms to stay connected amid the COVID-19 lockdowns, it likely comes as little surprise to see that Facebook reached record highs for both audio and video calls on both WhatsApp and Messenger this past New Year’s Eve. But the numbers do highlight an important trend – as more people become increasingly accustomed to staying in touch via these options, that makes them more accepted, normalizing video connection in ways that could have major impacts on the future of work.

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Snapchat Looks to Broaden its eCommerce Push with Expanded Bitmoji Fashion Options

Snapchat’s looking to broaden its eCommerce push by providing a range of new clothing options for users’ Bitmoji characters, which would essentially enable you to dress up your Bitmoji avatar in your choice of the latest fashion items from a range of retailers.

For the full article click here 

Marketing

Google Adds Short-Form Video Carousel in Selected Search Results

This is interesting, and could, potentially, have implications for your 2021 content approach. This week, Google has begun testing a new carousel of short-form video results for selected queries, providing direct links to relevant TikTok and Instagram Reels video clips.

For the full article click here

How Small Businesses Can Revamp Their Digital Marketing In 2021

We all can admit that 2020 was a tough year for many businesses. But, the good news is that 2021 is around the corner, and you have another chance to come back strong. Nowadays, there are many marketing avenues small businesses can take advantage of. But which is best for your business? Let’s look at a few areas you can incorporate into your digital marketing strategy.

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5 Content Marketing Ideas for February 2021

Content marketing is the act of creating, publishing, and promoting content with the goal of attracting, engaging, and retaining customers. Your business’s content could fuel email campaigns, boost search engine optimization, and drive social media marketing. Here are five content marketing ideas for February 2021.

For the full article click here

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