Daily Minute Master Series – November 12, 2020

November 12, 2020/by Corey Padveen

Social Media

Snapchat Shares Insights into How Snap Users Engage with NBA Content Ahead of New Season [Infographic]

Coming off the LA Lakers’ victory in the most recent NBA Finals, which concluded just a month ago after a COVID-interrupted schedule, the NBA has this week announced that the 2020-21 season will begin on December 22nd, with the NBA Draft and pre-season build-up kicking into gear from next week. And while no doubt some of the players won’t be particularly pleased with the shortened off-season, for fans, it means a quick return to live basketball action, which has served as a welcome distraction for many stuck at home due to the pandemic.

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TikTok Adds New Option to Display Non-Profit Fundraisers on Your Profile

TikTok has added a new option which enables users to display a nonprofit they wish to support on their public profile, with direct links through to donation options.

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Snapchat Rolls Out More Ads Certification Courses

Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising. A series of courses housed under the umbrella ‘Snap Connect’ allows marketers to learn directly from Snapchat advertising experts.

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Marketing

Search Ad Spending is Growing in 2020 Despite Pandemic

Search ad spending is seeing an estimated 5.9% growth in 2020, according to a new forecast from eMarketer. This estimate is revised from eMarketer’s forecast earlier in the year where it anticipated a drop in search spending due to the travel industry coming to a halt. As the year goes on it turns out search ad spend is picking up in other markets. Namely, the pace of consumer ecommerce spending is staying steadier than expected.

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How a Well-Oiled Marketing Operations Machine Drives Business Forward

With so much change affecting marketing teams across the industry, adjusting internal strategies to be more agile, more efficient and better aligned across the organization is key to driving real business impact. “There’s more pressure than ever, that every dollar that we invest has the maximum impact on what we’re trying to get out of our marketing initiatives,” said Jenifer Salzwedel, Senior Director of Marketing Operations and Enablement at Poly, a company that sells collaboration technology. “We’re constantly in planning mode for the next big thing that needs to be done and, in that planning, we certainly then need to figure out how to activate those plans very quickly.”

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What Marketers Need to Know About Authenticity in Influencer Marketing

“A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said Alexander Frolov, CEO and co-founder of HypeAuditor, an AI-powered Instagram, TikTok and YouTube analytics tool that creates insights about audience and authenticity. Influencer marketing may be the most overused, overhyped and over reported sector of the marketing industry, but that does not mean that it is being executed efficiently. Often, it is a case of inauthentic social media profiles that causes wasted time, energy and money for marketers. “The first step is to select the right influencers, and if you do not you are going to waste a lot of budget and nobody can afford that in today’s environment.”

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Daily Minute Master Series – November 11, 2020

November 11, 2020/by Corey Padveen

Social Media

New Report Predicts That TikTok Will Surpass One Billion Users in 2021

What does the future hold for TikTok under a Joe Biden-lead White House? According to app analytics provider App Annie, big things – in its predictions for 2021, App Annie says that TikTok will exceed one billion users over the course of the next year.

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Twitter Expands its Stories-Like ‘Fleets’ Option to Users in Japan

It’s been a while since we’ve had a Fleets update, but today, Twitter announced that its Stories-like, vertical presentation-aligned, disappearing content option is being expanded to users in Japan, marking the next stage of its broader roll-out.

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Pinterest Launches Holiday Gift Guide, Shares New Gift Trend Insights

With Christmas now only 45 days away, Pinterest has this week released its annual holiday gift guide, highlighting the most-searched holiday gift ideas on the platform. This year’s Pinterest gift collection is separated into ten categories, each of which you can click through on for more specific gift ideas.

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Marketing

Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company’s biggest moves in a decade.

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Spotify Expanding Podcast Advertising Options

Spotify is acquiring Megaphone, a leading podcast advertising and publishing platform, in an effort to expand advertising options for podcasters. Megaphone is used by over 20,000 podcast publishers and advertisers including The Wall Street Journal, Slate, Vox Media, ESPN, How Stuff Works, and more.

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5 Content No-Nos That Will Scare Off Your Readers (Avoid at All Costs)

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Daily Minute Master Series – November 10, 2020

November 10, 2020/by Corey Padveen

Social Media

Pinterest Shares its Latest Transparency Report, Highlighting Content Removals in the First Half of 2020

While other social platforms get all the focus when it comes to content moderation and censorship, Pinterest also has significant reach, and can also be used to host offensive, illegal content, and fuel the spread of misinformation online.

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LinkedIn Releases New Guides to Help Marketers Maximize Their On-Platform Efforts

LinkedIn has published three new guides designed to provide specific guidance on how brands can maximize their marketing efforts on the platform.

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Twitter’s Working on New Warnings for Likes of Tweets Which Include Disputed Claims

As Twitter continues to add warning labels to tweets which make potentially untrue claims about the results of the US Election, and the voting process, it’s also apparently testing some new warnings which expand on the current pop-ups when users attempt to re-tweet a disputed update.

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Marketing

How to Power Up Your SEO Content With Audience Understanding

Your site’s content exists for one purpose: to attract, delight, and engage your target audience. As obvious as that statement sounds, it is surprisingly easy to lose sight of the centrality of your audience when deciding what content to create for your site. All too typically the content ideation process is limited to things like internal brainstorming, keyword research, things we think are important about our business or service, or pure guesswork.

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What Makes a Good Landing Page: Calls to Action

Landing pages play a critical role in PPC campaign success, and unlocking the full profit potential on a landing page is equal parts art and science. This month’s Ask Me Anything About PPC column is dedicated to all the amazing CRO (conversion rate optimization) professionals and the A/B tests enacted in the name of profit and victory.

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Zoom Security Failures Alleged in FTC Settlement

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Daily Minute Master Series – November 9, 2020

November 9, 2020/by Corey Padveen

Social Media

Having Problems with Your Facebook Ads? You’re Not Alone

As Facebook works to manage the ongoing tension and confusion around the US election, it seems that something may have gone awry within its ad processing systems, which has caused some major headaches for marketers over the past 24 hours.

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Blocked Hashtags, Violence Metrics, Bans – How Social Media Has Dealt With the US Election

For the last four years, the 2020 US Election has been projected as the ultimate test of social media networks and their capacity to respond to allegations of mass manipulation, foreign interference, fake news and more.

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Facebook Provides New Ad Copy Tips to Help Maximize Performance

Yes, there are quite a few distractions around at the moment, but it is also worth noting that Christmas is only 47 days away, and that means that you need to get moving on your holiday marketing campaigns, and mapping out your upcoming efforts.

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Marketing

How to Effectively Utilize Virtual Assistants for SEO Agencies

Most agency owners have tried using virtual assistants, or VAs, at least once, and many of them have had a bad experience. Maybe that describes you. Maybe you tried but couldn’t find the right people, couldn’t get them to do the work the way you wanted, or couldn’t effectively measure their performance.

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How to Make Your WordPress URLs SEO Friendly

Creating SEO-friendly WordPress URLs is a simple way to improve your organic search visibility. Follow these four tips to ensure that you get it right.

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Infographic Design Secrets: 21 Tips to Create Viral Infographics [Infographic]

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Daily Minute Master Series – November 6, 2020

November 6, 2020/by Corey Padveen

Social Media

Facebook Tests New Options to Add Motion Effects to Still Images in Feed

Facebook is testing some new visual effects options for still images posted to News Feed, which add simulated, video-like movement to your pictures.

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Snapchat Launches ‘Snap Connect’ Educational Insights for Marketers

Snapchat has announced an expansion of its Snap Focus marketer education platform, with a new element called ‘Snap Connect’, which features a range of expert insights as part of more advanced courses on how to use the platform for direct response campaigns.

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TikTok Tests New ‘Learn’ Feed to Boost Educational Content on the Platform

In what appears to be an expansion of its #LearnOnTikTok program, which it first announced back in May, TikTok’s now testing a new, dedicated ‘Learn’ stream of videos within the app.

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Marketing

Calm’s Hilarious CNN Ad Campaign Sent the Meditation App Flying Up App Store Charts

Meditation app Calm’s brilliant and hilarious marketing campaign that saw it sponsoring CNN’s coverage of the 2020 U.S. Presidential Election results this week seems to have paid off for the business. The app, which today offers mindful meditations, peaceful sounds and sleep stories, had flashed on screen during CNN’s “Key Race Alert” coverage, reminding users of the need to relax during this stressful time.

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WordPress 5.6 May Break Sites in December 2020

WordPress 5.5 rolled in August 2020 and soon after millions of websites across the Internet broke. Get ready because WordPress 5.6 has the potential to do the same thing. One of the WordPress developers behind the jQuery Migrate Plugin said in a support thread that the plugin would become “useless” once 5.6 rolls out. Anyone still depending on it in December will experience the rubber bands snapping off their sites all over again.

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Two Latest Google Patents of Interest

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Daily Minute Master Series – November 5, 2020

November 5, 2020/by Corey Padveen

Social Media

YouTube Answers Common Questions on Video Discovery and Distribution

YouTube has provided some new insights into how its search and discovery systems work, and what factors influence where your video is shown, and who its shown to, along with how creators can maximize their opportunities on the platform.

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Instagram’s Testing a New Way for Users to React to Stories Without Sending a DM

This could be interesting – Instagram looks to be testing a new option which would display user reactions to Stories on the story frame itself, as opposed to sending the creator a DM.

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Twitter Releases Events Calendar for November to Assist with Strategic Planning

While 2020 hasn’t played out as anybody would have planned, or hoped for, there are still various opportunities for seasonal and event tie-ins that can help boost your promotions, especially coming into the last two months of the year. And while Twitter’s monthly event calendars are looking a little less full as a result of COVID-19, they are still worth noting, as they could highlight potential tie-ins for your promotions that you hadn’t considered, or simply serve as a reminder as to how close certain dates and events are getting.

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Marketing

How to Find Powerful Links That Can Help You Rank at the Top of SERPs

How do you find links that are actually helping you rank higher in Google? This is one of the most burning questions in SEO. Clients want to use link building to get to the top of SERPs – but they either don’t know how to do it or are doing it in the wrong way. Some of them focus more on quantity – thinking that the more links they build, the better. However, this is not always the case. However, even quality is not always the top factor that determines the success of the link.

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How to Own, Grow & Measure Your Organic Search Presence

An organic presence is essential to any business that wants to succeed in the new age of search. Having this presence demonstrates a clear vision. This vision includes deeply understanding your target market and a clear definition of your target audience so you can effectively approach and appeal to them. Here we are going to explore the elements that make up an organic presence, how to grow and measure it, and the role that search engines play in your overall digital presence.

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California’s ‘CCPA 2.0’ is Probably Going to Pass, Here’s What Changes

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Daily Minute Master Series – November 4, 2020

November 4, 2020/by Corey Padveen

Social Media

Facebook, Twitter Take Action to Maintain Election Integrity as Vote Counting Continues

With the US Presidential Election hanging in the balance, both Facebook and Twitter have been working to stay on top of potential misinformation and reportage, in order to keep people informed of what’s happening in the process. Facebook, as it had outlined last month, is now displaying a prominent banner in the news feeds of all US users, on both Facebook and Instagram, which states that the votes are still being counted, in order to counter premature claims of victory.

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Facebook Continues to Add Users, Posts Strong Revenue Result in Q3

Facebook has posted its latest performance update, showing yet another increase in overall active users – though a slight decline in the US – along with a solid boost in revenue. If the July Facebook ad boycott, in protest over its lack of action around hate speech, had any major financial impact for the company, it’s not evident here. First off, on users – in Q3 2020, Facebook saw 1.82 billion daily active users, an increase of 35 million users on the previous period.

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Snapchat Now Lets Creators Show Off Their Subscriber Counts

Snapchat is now allowing creators to publicize how many subscribers they have. This is the first time Snapchat has given its users any sort of public-facing metric about their followings or audiences, and it represents a substantial change to the platform, as first reported by Tubefilter. In a statement to The Verge, a Snap spokesperson said: “We’ve listened to feedback from our creator community and many of them expressed interest in having the option to show that their community on Snapchat is growing,” which is why it’s making subscriber counts visible. Creators can decide to turn this feature on or off from their settings.

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Marketing

WPP to Pay Annual Bonuses Despite Covid-19 and Cut Offices by Up to 20%

WPP is planning to pay bonuses to staff this year despite the coronavirus slump, although it is likely the top directors will not receive payouts.

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2020 Audience Insights for B2B Marketing in the Year of Disruption

Media consumption trends from a study of 11 million decision makers across 20 industries.

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The Pandemic Has Had Minimal Impact on US Messaging App Usage

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Daily Minute Master Series – November 3, 2020

November 3, 2020/by Corey Padveen

Social Media

Snapchat Provides Pointers on How to Increase Ad Engagement for the Holidays

With the holiday season closing in, and brands looking to maximize their opportunities to make up what they can after an incredibly tough year, this week, Snapchat has provided some new pointers on how brands can get the most out of their Snap promotions, with ten tips of note for your campaigns. You can read Snapchat’s full overview here, but here’s a quick overview of Snap’s top tips.

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TikTok Announces New Agreement with Sony Music, Solidifying Music Industry Connection

After working on the details for several months, TikTok has today announced a new licensing deal with Sony Music Entertainment, which will enable creators to include a range of popular songs in their TikTok clips.

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Twitter Shares New Insights on Consumer Expectations, and Hopes, Around the Holiday Period

Yes, there’s a lot going on in the world right now, but it’s also worth noting that Christmas is only 52 days away, which means that brands need to have their holiday promotions mapped out and in place, in order to maximize sales during the festive period. And this week, Twitter’s UK arm has provided some new insights, based on tweet activity, which could help you focus your holiday promotions, by getting a better understanding of how consumers see the 2020 Christmas period, and what they’re looking for, and engaging with, around the event.

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Marketing

Local SEO Workflows to Better Manage Your Google My Business Listing

Discover how to optimize your Google My Business listing and grow your business with smart and simple local SEO strategies.

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Google Recommends Permanent URLs for Black Friday Pages

Google recommends using permanent URLs for Black Friday pages rather than creating new URLs for each annual sale. Google shared this advice in a set of best practices for Black Friday and Cyber Monday pages, along with five additional recommendations. Here’s more on the benefits of using recurring URLs, and a rundown of Google’s other advice for the upcoming shopping event.

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Marketing that Our Collective Future Depends On

In today’s world, every other headline is a bombardment of the senses: social unrest, climate justice, global pandemic, cancel culture, fake news and data privacy erosion — not to mention the myriad of opinions on how to navigate these issues. As a result, there’s is an acceleration of transformation occurring across industries, businesses and consumer behavior. There is a mindset shift where people are increasingly looking to brands to solve societal problems and they seek to buy from brands that stand for something larger than just their products, but are aligned to their values.

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Daily Minute Master Series – November 2, 2020

November 2, 2020/by Corey Padveen

Social Media

The Companies That Know the Most About You Based on App Data [Infographic]

Personal data collection, and the risks of such info getting into the wrong hands, had become a big focus of late, highlighted by concerns around TikTok potentially sharing US user data with the Chinese Government. And that is a serious concern – once you submit your personal information, you can’t know, for sure, how it’s going to be used, or misused, and what that might mean in a broader sense. But providing such details has become part of the normal exchange for using apps.

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Facebook Begins Roll Out of Dark Mode on its Mobile App

After months of testing, and after launching dark mode options on every other one of its apps, Facebook has today confirmed that it’s now launching a full public test of dark mode within its main mobile app.

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TikTok Stars Win Injunction Against White House Executive Order, Keeping the App Running the US

Hey, remember all that talk about TikTok getting banned in the US? Yeah, not so much. In the latest blow to the White House’s efforts to ban the Chinese-owned app, a group of TikTok stars have won an injunction against the Trump administration’s Executive Order, which could have still seen the app banned in the US on November 12th. Now, there’s no timeline for any enforcement action that would suspend or ban TikTok in the US market.

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Marketing

Google Answers Question About Passages SEO

Google’s John Mueller answered a question about the Passages Algorithm in a Google SEO Office Hours Hangout. Mueller offered feedback on what the industry is saying about search engine optimizing for passages and what Google is trying to accomplish with it.

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How Google Chooses to Rank Images and Videos in Search Results

Google’s John Mueller provided a detailed answer about how Google chooses to rank images and videos in the search results. The question was about how Google chooses to show images in the search results pages (SERPs).

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How Marketers Can Stay Centered Around Consumers

The rebirth of the consumer relationship with brands is one of the many changes that have occurred this year because of the COVID pandemic. And while marketers are learning to live with smaller budgets and leaner staffs, there is still an opportunity to invent new strategies and tactics behind consumer engagement. “We are at an exciting inflection point that creates a lot of opportunities for companies today to use data to shape their vision,” said Lenovo Director of Global eCommerce Strategy and Operations Derek Gominger at MarTech conference. “[Companies can] connect with customers in a better way that creates opportunities for all of us to grow our businesses and get closer to our customers.”

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