Daily Minute Master Series – September 30, 2020

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Social Media

Pinterest Adds New Ad Slots, More Insights for Marketers, Ahead of the Holiday Shopping Push

With the holiday shopping season about to hit, all the major social platforms will be rolling out new tools and features to help businesses maximize their seasonal promotions, and ideally, re-coup what they can after a massively interrupted year. This week, Pinterest has outlined its latest tools to help businesses tap into the rising number of online shoppers, many of whom are now using Pinterest as a kind of virtual shopping mall for unique, artisan products. First off, Pinterest is adding more ad slots to help businesses reach people when they’re searching for products to buy.

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Facebook Launches Accounts Center to Better Connect its Cross-Data and Payment Systems

As it looks to make a bigger shift into eCommerce, Facebook is also working to streamline its payments processes, in order to make it as easy as possible for users on both Facebook and Instagram to quickly make purchases based on posts and ads in each app. That appears to be the main motivation behind Facebook’s new Account Center option, which will enable users to connect and authenticate their Facebook, Instagram and Messenger accounts from a central home, which will then save them having to re-open each app when using it as a log-on or payment option.

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LinkedIn Adds New Warnings on Potentially Inappropriate Messages, Updates Guidelines on Behavior

LinkedIn has added some new measures designed to better protect users from inappropriate comments and content, while it’s also updated its Professional Community Policies to better reflect member expectations of professionalism and respect in communications across the platform. First off, on individual content warnings and actions – from this week, LinkedIn members who have had their content removed due to a rule violation will now get a new notification on their posts informing them of such, while those who report an update will also get more info on what happens next in the process.

For the full article click here 

Marketing

Google Launches Mini-Site of Holiday Marketing Resources

Google’s new small business holiday hub is full of resources marketers can use to prepare for the busiest shopping season of the year. The mini-site contains personalized recommendations to assist businesses with reaching shoppers across Google Search, Google Shopping, and Google Maps. Reaching customers online is especially crucial this year, as Google points to a study showing 71% of US adults plan to do more than half of their shopping digitally. Those shoppers say they’re open to buying from new retailers, especially local small businesses.

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Planning a B2B Media Strategy in a Recession: Key Considerations

We’re in the midst of what’s set to be the deepest global recession since World War II. Unlike past recessions, many marketing teams are now 100% reliant on digital marketing. This is due to the overnight loss of many traditional marketing channels. So how can you put together an effective media strategy for B2B verticals traditionally fuelled by offline sales tactics? As we know, the most successful companies to come out of a recession are those that prioritize and execute the right marketing strategies. Marketing through a recession – and more specifically media planning through a recession – will require knowing which channels and activities are delivering the best returns and making those activities the priority. This will set your business up for growth when the economy eventually improves.

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Google Explains Role of Time and Place in Search Rankings

Google’s Danny Sullivan published an explainer page on Google that provided details on how Google selects certain kinds of featured snippets. The newly published article explains the role of time and place (geographic location) as signals that could trigger featured snippets. The article was limited to two factors, time and geographic location (Danny used the word, space). He then used the phrase “critical context” to describe the importance of those two signals. It’s interesting that he used the phrase “Critical Context” as a way to describe what the meaning of a surge in particular search queries might mean. Critical context is a word used in literature studies to describe the process of understanding what a piece of literature means, including finding hidden relationships, allusions, metaphors and references to events past or present at the time of writing. The purpose of literary critical context was to better understand a particular written work.

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Daily Minute Master Series – September 29, 2020

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Social Media

With More People Turning to YouTube for News Content, That Could Fuel the Rise of Fringe Beliefs

As the US Presidential Election campaign continues to gain momentum, this is a particularly pertinent study from the team at Pew Research. According to Pew’s latest study of more than 12,600 US adults, more than a quarter now get at least some news content from YouTube.

For the full article click here 

Court Allows TikTok to Remain Available for Download in the US, Despite White House Executive Order

Despite TikTok’s latest deadline expiring, which would have seen all US downloads of the app banned this past weekend, the app remains available, and in operation, for American users, at least for the time being. While the US Government has given preliminary approval for the Oracle/Walmart takeover offer for TikTok to progress, as yet, there’s no official deal in place, and as such TikTok was set to be banned in US app stores yesterday, in line with the original Executive Order.

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Instagram Publishes New Guides on How to Set-Up and Maximize Instagram Shops

As we head into the peak holiday shopping season, Instagram has this week published a new set of guides on how businesses can utilize Instagram shops, in order to reach potential customers via the platform. Facebook first announced Instagram Shops back in May, and they’re gradually being made available to all businesses. And for those who can access the option, it could be a great way to maximize your holiday sales, tapping into the engagement of Instagram to grab customers as they browse through their feeds.

For the full article click here 

Marketing

How Google Handles Naked Links

In a Google Office Hours SEO hangout Google Webmaster Trends Analyst John Mueller answered how Google handles links that don’t have anchor text. In a follow up question he answered if text surrounding those kinds of links have an effect.

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How to Catch & Fix 4 Common SEO Issues Before It’s Too Late

As an SEO professional, it’s your goal – and responsibility – to ensure that you can do what’s necessary to keep things running smoothly and stay up-to-date with your website’s content. On September 23, I moderated a sponsored Search Engine Journal webinar presented by Steven van Vessum, VP of Community at ContentKing. He shared how to finally take a proactive stance in your SEO processes as you catch (and resolve!) problems before they impact your rankings.

For the full article click here

How to Bring More Value to Your Email Marketing

The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. But that doesn’t mean marketers don’t need to keep abreast of new technologies and tactics. Among the possibilities for today’s email campaigns is modifying content at time of open, using polls or other interactive tools to increase engagement, and even using the signature as a marketing channel.

For the full article click here

Daily Minute Master Series – September 28, 2020

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Social Media

Apple Grants Temporary Waiver of its 30% Fee on Funds Raised Through Facebook’s New Paid Events Option

Last month, Facebook launched a new paid events option in order to provide another way for businesses to generate income amid the COVID-19 crisis, and in replacement of IRL functions.

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Is Facebook Bad for Society? New Insights on the Company’s Approach Raise Important Questions

Is Facebook a positive or negative influence on society – and does the company, or indeed anybody in a position to enact any type of change, actually care either way? This question has been posed by many research reports and academic analyses over the years, but seemingly, the broader populous, at least in Western nations, really hadn’t give it a lot of consideration until the 2016 US Presidential Election, when it was revealed, in the aftermath, that foreign operatives, political activists and other groups had been using Facebook ads, posts and groups to influence US voter activity.

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LinkedIn Updates Marketing Partner Program with New Specialty Categories

LinkedIn has announced an update to its Marketing Partner Program, which is designed to make it easier for businesses to find the right experts to assist them with each element of their LinkedIn marketing and growth process.

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Marketing

8 Killer SEO Techniques to Double Your Search Traffic in 2020 [Infographic]

Are you looking for ways to increase search engine traffic to your website or blog? Want to know how to utilize SEO to increase your organic ranking on search engines like Google? The team from Red Website Design share 8 advanced link building SEO techniques in this infographic.

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6 Things I Wish I Knew About When I Was New to PPC

When I was new to PPC, it was interesting and challenging. But I did not completely understand the depth and breadth of what it was and what it would evolve into. What follows are a few things I wish someone had told me when I was new to PPC.

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8 Things Amazon Sellers Should Do to Prepare for Q4 Sales

Every November, Amazon sellers buzz with excitement. During the November and December holiday season, sellers can rake in as much in sales as during the rest of the year combined. A company’s preparation for the fourth quarter (Q4) sales can make or break its profitability for 2020. This year, there is an even greater potential for sales as the pandemic has driven more people than ever to shopping online. It has also caused a massive supply chain and logistics challenge for Amazon and its independent sellers. While 2020 is impossible to predict, following recognized best practices can help sellers prepare for this year’s Christmas sales boom.

For the full article click here

Daily Minute Master Series – September 25, 2020

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Social Media

TikTok Reddit Launches Ad Inventory Types to Give Advertisers More Control Over Their Campaigns

While Reddit is now up to 430 million users, many advertisers remain hesitant to invest in the platform because of past controversies related to its free speech approach, and it’s notoriously ad-opposed community that might not be overly welcoming to their content. But Reddit has changed a lot in recent times. Back in June, for example, the platform removed more than 2,000 subreddits after a revision of its policies around hate speech, while the Reddit community is also now far more accustomed to in-stream ads and seeing sponsored posts within their feed.

For the full article click here 

LinkedIn Launches Updated Look, Makes LinkedIn Stories Available to All Users

LinkedIn has given its platform a new, fresh update, while it’s also announced the global rollout of LinkedIn Stories after trying it out in selected nations over the past five months. First off, on LinkedIn’s new look – as you can see in this screenshot, the new LinkedIn looks brighter, with a pastel-type color scheme on a gray and white background – and less blue overall.

For the full article click here 

YouTube Adds New Voter Awareness Prompts in Election-Related Search Queries

With the US Presidential Election only 40 days away, YouTube has this week announced some new prompts designed to maximize voter understanding of both candidates and the voting process, in order increase participation, and combat misinformation around the poll.

For the full article click here 

Marketing

How to Write Content for Each Stage of the Buyer Journey

Have you ever thought about how – and when – your target buyers are consuming your content? When we are planning a content strategy, we invariably start thinking about the kind of content that our target personas will love reading. What we do not notice is that subconsciously our content decisions are founded upon creating content for various stages of the buyer journey. The purpose of any content marketing strategy is to push a prospect further down the marketing funnel and ultimately converting a prospect into a lead and a lead into sales. Your prospects should convent into a normal lead, then into Marketing Qualified Leads (MQLs), proceeding to convent into Sales Qualified Leads (SQLs) and finally into actual sales. The key to all successful content marketing or inbound marketing is not to think of a buyer journey at a subconscious level. You have to bring it out from back of the mind to the front.

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Insights to Reimagine Your Holiday 2020 Planning

The Covid-19 effect that has altered our day-to-day habits in 2020 may have its greatest impact on the upcoming holiday shopping season. The question that is top of mind with most businesses: What’s in store for the holiday retail season in 2020?

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What Digital Marketing Will Look Like Once The Cookie Is Dead

For one week back in January, the biggest marketing story of the year was Google’s decision to give third-party cookies the boot: By 2022, the company announced, it would join Safari and Firefox and block third-party cookies in Chrome. The Association for National Advertisers (ANA) and 4A’s were quick to sound the alarm and declare that this decision would “choke off the economic oxygen” needed for digital advertising to exist.

For the full article click here

Daily Minute Master Series – September 24, 2020

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Social Media

TikTok Announces Bans on Ads for Weight-Loss Related Products in Order to Protect Users from Self-Perception Concerns

TikTok has announced some new steps that it’s taking to ensure that it’s protecting users from body-shaming and self-esteem issues, with new bans on weight loss ads, and new tools to help connect users to professional services to assist with related concerns.

For the full article click here 

Instagram Launches New Reels Updates, Including Longer Clips and Improved Trimming

It’s only been out for a short while, but Instagram is already making tweaks to the design of its TikTok-cloning ‘Reels’ feature as it looks to maximize the appeal of the short-form video option. And while we don’t have any data on Reels usage as yet (though Instagram has said that Reels is taking off in India), the changes have been made in response to initial user feedback, and look to move Reels even more in-line with TikTok’s process.

For the full article click here 

Pinterest Announces Expanded Launch of Pin Stories, New Pin Analytics Tools

After working on the format over the last year and a bit, Pinterest has now announced a full beta launch of Story Pins, which looks to tap into the social Stories trend with a platform-unique approach.

For the full article click here 

Marketing

24 Best Google Keyword Planner Alternatives

From the old days of keyword stuffing to current-day keyword research and PPC campaigns, keywords still run the search world. Keywords are a fundamental element of search marketing – the key terms and phrases that are used to anchor content and search queries. Google doesn’t provide access to its Keyword Planner to anyone without an active Google Ads account, but there are plenty of other places to get keyword information from. Here are 24 tools to find new keywords, keyword difficulty, and search volume.

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Making the Most of Small-Screen Content for Big Engagement Impact

There are a number of common phrases that speak to the power of “small” things. “Good things come in small packages” or “small but mighty” are just a couple that come to mind. But small content – in length, but especially in size on a handheld screen – holds enormous significance for brand storytelling and consumer engagement. Marketers and their creative counterparts are committed to writing attention-grabbing copy, developing video content to stop a social-media user mid-scroll, and designing visuals that make websites an engaging place to spend time on screen. And the idea of content optimization is something marketers intrinsically “get.” Writing SEO-friendly copy, link building to optimize a campaign, creating different versions and sizes of content for “web vs. mobile” – these are all things a marketer thinks through during the stages of content creation and distribution.

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Inbound Marketing, Meet Inbound Video

At first, we told clients that video should be done by video experts. We, too, thought that you needed a bank of expensive equipment and a Hollywood crew to do video. Then, we told clients that only the kids on Instagram and Vine (wait, is Vine not a thing anymore?) cared about “viral” video. As time passed, the future got closer. More than anything, our agency was scared about video, so we just pushed it off. At HubSpot’s INBOUND conference in the fall of 2019, it became painfully obvious to us inbound marketers that video had to be incorporated into agency strategies if we wanted to continue to be successful at digital. Video has exploded into an essential communication tool across many platforms. Data shows the power of video’s reach and effectiveness.

For the full article click here

Daily Minute Master Series – September 23, 2020

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Social Media

Facebook’s Removing its Restrictions on Text Content in Facebook Ad Images

This is a significant update for Facebook Advertisers. According to reports, Facebook is removing its restrictions on ads which include more than 20% text in the main image. As shared by social media expert Matt Navarra, Facebook is contacting advertisers direct to inform them of the update, explaining that: “…we will no longer penalize ads with higher amounts of image text in auctions and delivery.”

For the full article click here 

Twitter Launches New Push to Increase Voter Participation

Twitter is launching a new push to get more people to participate in the 2020 US Presidential Election, including a prominent, top of timeline prompt that will be displayed to all users in the US when they log in today.

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YouTube Removed Twice As Many Videos Between April and June

YouTube removed twice the usual amount of videos between April and June after relying on AI to moderate content amid forced lockdowns. A significant proportion of videos removed during that time did not break any of YouTube’s rules. The increase in video removals is a result of YouTube reducing human oversight during the content moderation process. YouTube made an abrupt shift to AI-based moderation after lockdown orders prevented its 10,000 person team of content moderators from coming in to work. YouTube’s machine systems were granted authority to take action on videos identified as containing potentially harmful content or misinformation. Further, the AI was programmed to err on the side of caution. That means content was removed even if it had borderline content which didn’t quite break YouTube’s rules.

For the full article click here 

Marketing

Mailchimp Brings AI to the SMB Market

Mailchimp, the integrated marketing platform explicitly aimed at small businesses, today announced the release of Smart Platform, featuring a set of enhancements reflecting an investment in data science and AI. New tools include Creative Assistant to automate content creation; dynamic recommendations—including personalized product recommendations—based on customer performance data, as well as global industry trends; and a new customer journey builder.

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The Marketing Landscape Post-Lockdown

With the UK slowly and cautiously transitioning to life outside of lockdown, it is safe to say that the business world has experienced a period of significant change, one that does not look like it will be returning to ‘normal’ any time soon. Many different aspects of a business’s overall operations will have required change to some extent over the past few months, including their marketing efforts. Nevertheless, marketing was arguably the one way in which businesses could maintain communication with customers and their wider audience during lockdown, even if they weren’t actually able to operate.

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Five Predictions For Marketing In 2021

It’s late summer in 2021. The Covid-19 vaccine has been widely distributed, and business and consumer behavior has returned to a new normal. The recession isn’t over, but things are looking brighter. Consumer spending and jobs are recovering. OK, so this may be wishful thinking because none of us really knows what will happen, but I’m an optimist. As president of a marketing firm with a focus on communications and customer engagement, this author decided to predict what some of these changes might mean for brands and marketing so that the pragmatic optimists among us can start planning today.

For the full article click here

Daily Minute Master Series – September 22, 2020

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Social Media

US Judge Halts Ban on WeChat Due to Lack of Evidence in Relation to National Security Concerns

As negotiations continue on the sale of TikTok, a US judge has also halted the White House’s Executive Order which would have seen the Chinese-owned messaging platform WeChat removed from US app stores on Sunday. In its original Executive Order, the US Government ruled that both TikTok and WeChat would be removed from US app stores on September 20th due to national security concerns, with the Chinese-owned apps believed to be sharing data on US users with the Chinese Government.

For the full article click here 

TikTok May Still Face Restrictions in the US, as Final Details of Proposed Oracle Deal are Ironed Out

It seems TikTok may not be out of the woods just yet, with various conflicting stories around the pending Oracle/TikTok deal. On Saturday, US President Donald Trump told reporters that he had given the Oracle-lead deal for TikTok’s operations in the US ‘his blessing‘, which was enough for TikTok to put out two official statements about the app being ‘here to stay‘.

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Facebook Threatens to Leave Europe Due to Proposed New Data-Sharing Regulations

While TikTok remains in the firing line due to concerns that it may be sharing data on US citizens with the Chinese Government, the case may have also highlighted rising global concerns over data sovereignty, and the risks associated with sharing user data between nations. Earlier this month, the European Union privacy regulator sent a preliminary order to Facebook which called for it to suspend data transfers about its EU users back to the US. According to the order, EU officials are increasingly concerned about potential surveillance practices by the US Government, and are now looking to limit such by restricting the flow of user information.

For the full article click here 

Marketing

Googlers Do Not Answer Direct Messages; Here’s Why

Google’s Search Relations team explains why they cannot answer direct messages from SEOs and site owners, according to company policy. This topic came up during the September 21 episode of Google’s Search Off the Record podcast. Google’s John Mueller, Gary Illyes, and Martin Splitt discuss how they deal with being asked SEO questions in private messages. They all agree they’re prohibited from answering such questions as per a company policy designed to maintain a “level playing field.” With that being the case, they all have a similar way of dealing with questions sent privately via email or Twitter. Here’s more about Google’s “honest results” policy, and how each Googler manages their DMs.

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Affinity Answers Helps Brands Talk to Fans

Affinity Answers, the marketing data science vendor, today announced the re-branding of its AudiencePlanner tool as FanFinder360° to reflect an increased commitment to serving the media and entertainment industry. Founded in 2004 as a boot-strap start-up, the company today delivers anonymized social media-based audience insights not just to brands, but for example to political campaigns. The insights can be converted into programmatic audiences, or used to identify web content which matches an expressed affinity and is therefore likely to draw an audience with similar affinities.

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Modern Link Acquisition: 10 Tactics That Work

Depending on your experience in SEO, the term link acquisition could be viewed as a dirty word, a magic bullet, or a pain in the… you know what. But regardless of how you view link building, the fact remains that Google uses links as a ranking signal within their search algorithm and studies continue to show a strong correlation between links and ranking position. And Google uses links for good reason. Links, when they’re not manipulated, represent an endorsement of one site by another. If you are willing to send your audience away from your site to another site, it better be for good reason (you endorse the page, you’re citing a source, the page expands on a topic, etc.).

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Daily Minute Master Series – September 21, 2020

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Social Media

US Government Announces Ban on New Downloads of TikTok as Takeover Discussions continue

With the White House now assessing a proposed TikTok takeover offer, which would make Oracle the primary owner of a new, separate version of the app, the US Commerce Department has announced that, in line with US President Donald Trump’s August 6th Executive Order, new downloads of TikTok will be banned in the US from this Sunday, September 21st. That doesn’t mean that TikTok has been banned outright in the US, nor that the Oracle deal has fallen through. To clarify, in early August, US President Donald Trump said that TikTok would be banned in the US, due to concerns over its connection to the Chinese Government, if it was not sold to a US company, and separated from its Chinese roots.

For the full article click here 

Facebook Outlines How to Make Best Use of its New Video Insights Within Creator Studio

Over the past month, Facebook has shared a series of new interviews with internal product experts who are working on its video tools, in order to help creators and marketers understand the various options available, and how they can help to maximize your posting process.

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15 Awesome Social Media Campaign Examples

The best social media campaigns have one thing in common – they engage people. Here are 15 outstanding examples of campaigns that did just that.

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Marketing

How to Prevent Costly SEO Mistakes [Webinar]

Join our next Search Engine Journal webinar on Wednesday, September 23 at 2 p.m. ET to learn how to finally take a proactive stance in your SEO processes as you catch (and resolve!) problems before they impact your rankings.

For the full article click here

This Decade’s Most Important Marketing Question: What Data Rights Do Advertisers Possess?

With Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language.

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Three Tips For Leaders As Marketing Goes Under The Microscope

While we may not realize it, marketing leaders have an incredibly tough job. During the best of times, we’re responsible for helping different people and teams cohesively build a brand, leverage technology, make strategic use of digital platforms and more. On top of that, what works today isn’t guaranteed to work tomorrow. With the world becoming more confusing and complex, marketing has been placed under the microscope. Businesses have become extremely cautious about making decisions, especially when a financial investment is required. A more critical eye toward marketing isn’t necessarily a bad thing. In fact, I believe this approach is a net benefit for brands. However, it will be uncomfortable for some marketers who may not be accustomed to facing such scrutiny for their every action and decision.

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Daily Minute Master Series – September 18, 2020

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Social Media

Twitter Implements New Security Measures to Protect the Accounts of US Election Candidates

Twitter has announced that it will call on all candidates in the US election race to review their account security settings in order to maximize protection, and reduce potential misinformation and hacking efforts during the campaign.

For the full article click here 

Facebook Launches ‘Facebook Business Suite’, an All-in-One Management Tool for Facebook and Instagram

Facebook has launched yet another Facebook management platform, with this one, called ‘Facebook BUsiness Suite‘, which is focused on making it easier for small businesses to manage their Facebook and Instagram presences from a single platform.

For the full article click here 

Facebook Announces New Rules for Groups to Address Concerns with Misinformation and Hate Speech

Over the past two years, Facebook has made a concerted push on its Groups feature as a means to boost on-platform engagement and keep people logging in. In the company’s official communications on this, Facebook has reiterated the popularity of groups – over 1.4 billion Facebook users engage in groups every month, and more than 400 million people are members of what Facebook calls ‘very meaningful groups’, or groups that become a central part of their interactive experience. Those numbers have likely risen even further during the COVID-19 lockdowns – but at the same time, a more skeptical view of Facebook groups is that they enable the platform to hide some of the more controversial discussions within the app from public view.

For the full article click here 

Marketing

6 Enterprise SEO Strategies & Tactics That Really Work

SEO has changed over the last few years. A lot. With advancements to algorithms and the introduction of machine learning to search, SEO has become harder to perfect. So how do you remain (or become) successful today? Here are six enterprise SEO tactics and strategies that work.

For the full article click here

Google Custom Audiences, the Combo of Custom Affinity and Custom Intent Audiences, Now Live

Last year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences are available now in Google Ads for Display, Discovery, Gmail and YouTube campaigns.

For the full article click here

Predictions for Holiday 2020 V400.0? Be Ready for Anything

So many unprecedented things have happened in 2020 that I’m afraid to start listing them in case that unlocks a portal to even more horrors. And we still have four months to go, bringing with it more hurricanes, the U.S. elections, COVID-19 2.0 and – maybe most frightening of all – the holiday shopping season. Just one of these is enough to strain the typical marketing department. When they all happen at once, even agile marketing might not be enough to get us through. What can you do? Besides the obvious steps – looking at the data, defining your authenticity, and getting in touch with why people like and engage with your brand – you need to seriously consider what you will do differently this year.

For the full article click here

Daily Minute Master Series – September 17, 2020

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Social Media

YouTube Offers New Ad Tools to Help Marketers Tap into the Rise in YouTube Viewership

Like all social platforms, YouTube has seen a significant rise in usage in 2020, with the COVID-19 lockdowns pushing more people to find alternate entertainment sources to their usual, in person social events. But YouTube is also a little different in that its focus is video content, as opposed to social elements. So while you can comment and engage on YouTube clips, making it, technically, a social media platform, the majority of user attention is on the content itself. Which actually makes YouTube more like traditional TV – and it’s becoming more and more like a regular TV alternative over time.

For the full article click here 

Facebook Announces New Advances in VR and AR, Including AR Glasses Coming Next Year

Facebook is today holding its Facebook Connect AR/VR showcase event, where it’s providing an overview of the latest advances in its next level virtual and augmented reality tools. And there are some major updates of note – here’s an overview of some of the key announcements.

For the full article click here 

Pinterest Releases New Data on Key Trends Heading into the Last Quarter of 2020

Every year, according to Pinterest, September is a time when people reassess their key goals, and re-focus on what’s important heading into the last months of the year. But in 2020, things are looking a little different.

For the full article click here 

Marketing

Google Adds New Listing Details to Streamline In-Store Purchases

Physical distancing requirements implemented to slow the spread of COVID-19 have had a major impact on retail outlets, with many consumers now shifting to eCommerce and online shopping options to avoid any unnecessary exposure. But some things you likely still need, or want, to buy in-store, and in those cases, many people still want to limit the amount of time they spend shopping. Which is why Google added new listing options on local store searches back in May, like ‘curbside pick-up’, which helps shoppers arrange to get their items without having to go actually into the business. Now, Google’s adding some more listing options on this front, with more specific listings of available items in your local stores, and more detail on opening times and delivery options.

For the full article click here

Google Adds Support for Regional Video Structured Data

Google has introduced support for a structured data property for Videos called, regionsAllowed. The structured data property allows a publisher to tell Google that a video is specific to a region.

For the full article click here

What’s the Difference Between Remarketing & Retargeting?

Confused about the difference between remarketing and retargeting? You aren’t alone! These terms are used interchangeably these days. But are they the same? Technically they aren’t! Remarketing and retargeting have similar goals. But there are also important differences you need to understand. Remarketing and retargeting differ in strategy – and who you are able to reach.

For the full article click here

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