Daily Minute Master Series – August 31, 2020

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Social Media

China Imposes New Rules Which Could Halt TikTok Sell-Off, Triller Enters Bid for the Platform

With the US Government’s deadline for the sell-off off TikTok closing in, the Chinese Government has announced new rules which could halt the planned sale by imposing new restrictions on the export of proprietary technology.

For the full article click here 

6 Ways to Get More Social Media Traffic to Your Website in 2020 [Infographic]

Are you looking for ways to increase traffic to your business website? Want to know how to get more of your social media followers onto your site? The team from Red Website Design share 6 ways to get more traffic to your website in this infographic.

For the full article click here 

Why Users Call New Facebook Design a Nightmare

Facebook rolled out a new design their interface. Facebook users reacted with not only displeasure, but actual hate. These are the reasons why so many are threatening to quit Facebook. What may be contributing to the hate is that Facebook announced the change becomes permanent on September 1, 2020.

For the full article click here 

Marketing

Internal Linking: How to Unlock Your Site’s Hidden Potential [Webinar]

Join the next Search Engine Journal webinar on Wednesday, September 9 at 2 p.m. ET as Jenny Halasz, President of JLH Marketing and Ambassador for OnCrawl, shows you how to use internal linking to break through an SEO plateau and continue making progress on your site.

For the full article click here

The Most Common Way PPC Ad Budget Is Wasted

As paid search marketers, we have something of a love affair with data. PPC has gotten more expensive as the years have passed, so it’s become even more imperative to understand where every cent is going and whether or it’s producing sales. Or at least, that’s what we tell ourselves.

For the full article click here

15 Digital Marketing Tools to Improve Your Online Presence in 2020 [Infographic]

Are you looking for ways to improve your online presence in 2020? Want to know the digital marketing tools that can help your grow your business? The team from Page Traffic share their recommended marketing tools in this infographic.

For the full article click here

Daily Minute Master Series – August 28, 2020

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Social Media

TikTok CEO Resigns as Oracle-Lead Bid Becomes the Lead Contender in the Acquisition Race

Wow – 24 hours can certainly a long time in TikTok Land at the moment. Shortly after TikTok announced its new ‘We’re Not Going Anywhere’ t-shirts and hoodies yesterday, recently appointed CEO Kevin Mayer resigned from the company, while reports today also suggest that US retail giant Walmart has taken an interest in potentially acquiring part of the app. The rate of change at the video platform must be difficult to fathom for those on the inside – here’s an overview of the latest TikTok news updates as negotiations continue over the sale of its US business.

For the full article click here 

Facebook Announces Beta Launch of ‘Horizon’ VR Social Experience

With virtual reality gradually becoming more mainstream, accelerated by increased take-up amid the COVID-19 lockdowns, Facebook has announced that its new social VR experience platform, called ‘Horizon’, is now moving into closed beta.

For the full article click here 

3 Impacts to Social Media in an Election Year (& How to Dodge Them)

Social media professionals, we have to talk. It’s about the election. The world is on fire and it’s all we can do to stay upright throughout the course of the day. Our heads are spinning with the stuttered start-stops of our campaigns this year, paused and then unpaused and then paused again, making sure that we don’t distract from critical events or center ourselves in crises. Then layer that in with all the major social platform leaders in the news threatening to make yet another round of changes to the algorithm in the weeks leading up to the election. It’s plenty. But this is the job. We have to be able to keep our heads on swivels and pivot with the world and adapt or be left behind.

For the full article click here 

Marketing

Official AMP for WordPress Plugin Updated to Version 2.0

Version 2.0 of the Official AMP for WordPress plugin is now available and comes with a number of useful features for site owners. The plugin is designed to offer essential tools to assist with the creation of AMP content. WordPress site owners can use the plugin to build lightning fast pages while minimizing the amount of resources needed. The update from V1 to V2 brings some major upgrades. Here’s a rundown of what’s available.

For the full article click here

Google SEO 101: Site Migrations

Google’s Martin Splitt, and Glenn Gabe of G-Squared Interactive, get together to discuss the most common questions SEOs ask about site migrations. Here’s a quick recap of each talking point, along with its corresponding time stamp in the video.

For the full article click here

Marketers Expect Slight Cut to Martech Budgets, but New Platforms Still the Focus

With the global coronavirus pandemic still wreaking having on businesses large and small, marketing teams are preparing for a fiscal 2021 with smaller budgets. But based on our Forecast 2021 survey of nearly 100 marketing professionals, martech is not expected to take nearly as big a hit as other areas. According to our survey, 55% of respondents expect their advertising and campaign budgets to take the biggest hit for 2021, compared to martech spend (18%) and personnel (16%). The findings align with Gartner’s recently released 2020 CMO Spend survey, in which 24% of respondents said martech spending would still be a priority in 2021 despite the upheaval.

For the full article click here

Daily Minute Master Series – August 27, 2020

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Social Media

Twitter Provides Tips on Effective Use of Twitter Lists for Social Media Managers

Twitter Lists have long been seen by many as a secret weapon within the app, a means to more easily track and categorize different users, and keep tabs on specific industry trends, updates, niche interests, and more. More recently, Twitter has been working to put more emphasis on Lists. Last September, Twitter added a new option which enables users to pin their created Lists as swipeable, alternate news feeds, making it easier to stay across the latest updates in each of your chosen List categories, while it’s also working on new List discovery tools, which would enable users to locate relevant, user-created lists to follow to stay on top of certain topics.

For the full article click here 

TikTok Faces Restrictions in UK, Launches New ‘Not Going Anywhere’ Merch

As negotiations over the app’s future continue in the US, the UK Government is reportedly leaning towards implementing restrictions on TikTok, due to data gathering and sharing concerns, as opposed to following America’s lead and imposing a full-scale ban on the app in the region.

For the full article click here 

Apple’s iOS 14 Poised to Slash Facebook Audience Network

The hits just keep on coming for Facebook’s ad ecosystem. The roll-out of CCPA in July caused havoc for advertisers, and Facebook is now proactively warning of a new potential disruption: the roll-out of iPhone’s iOS 14 next month. To understand this change, there are a few moving parts.

For the full article click here 

Marketing

Thinking Outside the SEO Box: How to Find Global Opportunities Now

Keeping your business afloat during difficult times is challenging – but it can be done. For his SEJ eSummit keynote, Bill Hunt, President of Back Azimuth Consulting, tapped into his 25 years of digital marketing experience to offer actionable tactics on how businesses and agencies can not only survive the new normal, but thrive. He illustrated how you can start thinking outside of the SEO box and utilize your existing technical skills to pitch and implement ideas that deliver results your customer, client, or boss need right now.

For the full article click here

SugarCRM Acquires High-Profile Start-Up Node

AI-as-a-Service platform Node has had no trouble attracting attention since its founding by Falon Fatemi in 2014. Fatemi, hired by Google as a sales strategist at the age of 19, their youngest employee, and has picked up a string of awards as a fast-rising female tech entrepreneur.

For the full article click here

Building a Better Budweiser Ecommerce Platform

In early August one of the United States’ most legendary brands, Anheuser-Busch InBev, home of Budweiser, announced that VTEX would help power their global marketplace and point-of-sale functionality. But what did Budweiser see in VTEX? Along with facilitating contactless ordering and delivery in international markets, VTEX has staked a claim to being “the world’s first and only fully-integrated commerce-marketplace-OMS (order management system) solution.”

For the full article click here

Daily Minute Master Series – August 26, 2020

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Social Media

TikTok Shares Official User Counts as Discussions Continue on Takeover Bids

With negotiations over the future of the app ongoing, and Microsoft still seemingly the lead bidder for the platform, TikTok has this week revealed its actual user counts for the first time, which detail TikTok-specific user numbers, not incorporating usage of the Chinese version of the app, called ‘Douyin’. Much has been made of TikTok’s meteoric growth, with the app reaching 2 billion total downloads worldwide back in April this year. That’s lead to some confusion over the app’s actual usage, with some conflating download numbers with user counts, and comparing TikTok to Instagram and Facebook in terms of usage numbers.

For the full article click here 

Facebook Shops & Instagram Checkout Expand to All US Businesses

Facebook is rolling out a dedicated shopping tab, and expanding Shops and Instagram Checkout to all US businesses.

For the full article click here 

Twitter Tests Replacing ‘Retweets and comments’ with New ‘Quotes’ Count

After recently rolling out a new, separate listing of ‘Retweets’ and ‘Retweets with Comment’ in each tweet, in order to provide more transparency on engagement, Twitter is now experimenting with a simplified ‘Quotes’ listing which would replace the ‘Retweets and comments’ note on the main presentation screen.

For the full article click here 

Marketing

Blindly Follow Google’s John Mueller?

A discussion on Reddit asked members if they blindly followed the advice given by Google Webmaster Trends Analyst John Mueller. John Mueller started a poll on Twitter. The SEO community offered candid feedback on how they felt about Mueller’s advice.

For the full article click here

Analyzing 98,863 Ranked URLs in Travel: What We Learned

The travel sector is one of the most competitive verticals when it comes to organic search. With relatively low barriers to entry for most business models and an ever-growing and varying consumer base, it’s an appealing market to be a part of. Earlier this year I wrote a post looking at how travel brands can be competitive this year, and then the world went into lockdown. That being said, the three points I raised in this post are for me now even more important than ever.

For the full article click here

Report: Insights-Led Engagement for the Mobile-First Consumer

The mobile-first consumer is different. They are tech-savvy and are aware that brands collect a ton of data about their tastes, preferences, likes, and more. They expect marketers to use these insights and then engage them with personalized and relevant communication across channels. The challenge for marketers. Unfortunately, marketing and product teams often struggle to meet these expectations. A typical marketing department is usually stuck with a complicated network of tools for campaign management, automation, analytics, and more. These tools are siloed and provide an incomplete view of the consumer journey and behavior. Instead of leading with consumer insights, marketers often end up running campaigns first and then rely on reporting tools to see if it worked.  New tools to solve this challenge. Customer-obsessed brands are adopting new-age tools such as MoEngage, which allows marketers to gain insights into consumer behavior and then engage them with personalized messages across mobile, email, and the web.

For the full article click here

Daily Minute Master Series – August 25, 2020

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Social Media

Pinterest Provides Tips for Travel Brands Amid Early Signs of Travel Recovery

With COVID-19 lockdowns still in place, in varying forms, in most regions across the world, it may seem like there’s limited opportunity for travel marketing and pitching people on future holiday plans. But according to Pinterest interest in travel is seeing a resurgence, as more people look forward to future opportunities, and more travelers, right now, are moving through US airports. Indeed, Pinterest says that more than 850,000 travelers passed through US airport security checkpoints on August 16th, which is almost 10x the volume of air travelers in early April. Those figures are still significantly down on the same time last year, but with reports of COVID-19 treatments and vaccines starting to trickle in, now might be the time to start helping users plan for that future escape that they’ll most definitely be seeking once they’re able to travel again.

For the full article click here 

Facebook Provides Tips on Utilizing Live Producer to Maximize Live-Stream Broadcasts

Facebook recently launched a new video series in which it’s showcasing interviews with internal experts working on specific platform tools, in order to provide more insight into how each works, and how users can get the most out of the various functions the platform has to offer. The first video in the series looked at Creator Studio, while the second looked at Facebook Live. The most recent addition focuses on Live Producer, with tips on how to use the platform to maximize your Facebook Live broadcasts via new additions like graphic overlays, visual tools, advanced technical connections and more.

For the full article click here 

10 Ways to Restore Your Social Media Reputation

While developing content calendars and meticulously monitoring your brand is essential, it doesn’t necessarily leave you free of drama. Accidents happen! Here are to the top 10 ways to restore your social media reputation.

For the full article click here 

Marketing

11 Expert Tips for Optimizing Your Images on Amazon

Images are one of the most critical elements of effective e-commerce. On Amazon, customers have a lot of options right at their fingertips, and before they even click on a product, they will look at the images. Want to beat your competition? Then having high-quality images is necessary. When you see a product in person, you answer a million questions by simply walking by a rack of clothes and running your fingers across the fabric.

For the full article click here

The Importance of Data and Analytics to Adidas

We learned was that 11% of respondents said the focus of the majority of their personnel spending would be towards data scientists and analytics personnel. Why the increased importance of data scientists and analytics personnel? Marketers know that more has to be done with data to prove ROI while building a direct correlation with corporate revenues. To talk about these trends and more, we spoke with Papadopoulos, based out of Adidas’ office in the Netherlands. He was able to give both enterprise and international perspectives about the increased demand for data scientists.

For the full article click here

2020 Google Paid Search Trends that Have Nothing to do with the Pandemic

It’s no secret to paid search marketers that COVID-19 has hugely impacted performance and advertisers’ ability to spend on paid search marketing in ways varied across industries and business situations. There have been plenty of articles written on some of these shifts. Here I’d like to talk about the 2020 trends affecting paid search marketers that have nothing to do with the pandemic, and how to think about them moving forward.

For the full article click here

Daily Minute Master Series – August 24, 2020

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Social Media

TikTok’s Taking Legal Action Against the Trump Administration’s Attempts to Ban the App in the US

After assessing its options following the Trump administration’s Executive Order, which will essentially force it to sell to a US company, or face a ban in the American market, TikTok has now confirmed that it will indeed be pursuing legal action against the US Government over the official directive.

For the full article click here 

Facebook Outlines New, Machine Learning Process to Improve the Accuracy of Community Standards Enforcement

Facebook is always working to improve its detection and enforcement efforts in order to remove content that breaks its rules, and keep users safe from abuse, misinformation, scams, etc.

For the full article click here 

Facebook Evolving Trends Research: Mindful Wellness [Infographic]

Facebook has published a new set of reports which look at evolving digital media trends amid the COVID-19 pandemic. The reports are based on a combination of internal data insights from Facebook, commissioned survey insights and third-party research, in total, incorporating responses from over 34,000 consumers.

For the full article click here 

Marketing

4 Reasons Why Sites May Lose Google Rankings

Someone asked Google’s John Mueller why their site, successful for seven years, has lost keyword rankings. Mueller responded with four reasons why sites lose rankings. It will be a mistake to assume this is a comprehensive list of why sites lose rankings. It’s probably best to understand them in the context in which the information was given, in an impromptu question and answer. His explanation was a general overview and not necessarily a complete listing of reasons. That said, the answers provide insights into why a site may have lost rankings and help start the process of formulating a recovery plan.

For the full article click here

Storytelling Delivers Marketing ROI. Want Proof?

Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success. But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling. Storytelling is the art of drawing out empathy from both storyteller and audience.

For the full article click here

Google Lets Retailers Customize Product Info in Search Results

Retailers have new ways to control how their products appear in Google search results through the use of robots meta tags and an HTML attribute. These new methods of marking up product pages allow retailers to customize search snippets according to their preferences. Retailers can already use schema.org markup or Google Merchant Center to specify how they want their product to appear in search results. However, Google may choose to display other on-page content it finds through regular crawling. That’s why some retailers may want greater control over how their product information appears.

For the full article click here

Daily Minute Master Series – August 21, 2020

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Social Media

New Report Finds Facebook is a Major Facilitator of Health Misinformation

Here’s a case of serendipitous timing – this week, as Facebook was being praised for its efforts to stop the spread of a new anti-vax promotional video, which aimed to highlight COVID-19 conspiracy theories, a new report was released which showed that Facebook has facilitated the spread of a wide range of health misinformation, and likely contributed to the COVID-19 death toll as a result. According to an investigation conducted by human rights group Avaaz, Facebook Pages spreading health misinformation saw a cumulative 3.8 billion views in the first five months of 2020.

For the full article click here 

Reddit Reports 18% Drop in Hateful Comments After Recent Change in Enforcement Approach

Back in June, Reddit announced a major shift in its approach to tackling hate speech, which, at that time, saw it immediately ban over 2,000 subreddits that had long skirted the platform’s rules.  This week, Reddit has provided an update on those actions, which it says have seen it reduce overall instances of hateful comments on the platform by 18%.

For the full article click here 

Instagram Showing More Content From People You Don’t Follow

Instagram’s main feed will now show posts from people you don’t follow, after you’re caught up with content from the people you do follow. A new section of “Suggested Posts” is appearing in users’ main feeds immediately after the “You’re All Caught Up” screen. Displaying organic content in users’ feeds from accounts they don’t follow is a first for Instagram. Traditionally the main feed of Instagram has been reserved for content that users have opted into. The exception, of course, has always been sponsored posts from advertisers. Now Instagram is allowing organic content in the main feed that users have not opted into.

For the full article click here 

Twitter Adds More Detail on DMs from Users You Don’t Follow

This is helpful – Twitter has announced a couple of new detail additions to direct messages from users that you don’t follow, which will make it easier to see who the user is, and if/how you’re connected.

For the full article click here 

Marketing

E-commerce Explodes: 45% Growth in Q2

Years of economic growth have been wiped out by COVID-19. However, the story for e-commerce has been the opposite: an acceleration of growth that otherwise might have taken years. Approaching 20% of retail. The U.S. Commerce Department reported new retail sales data (.pdf) earlier this week. It shows a huge spike in second-quarter e-commerce spending as a percentage of total retail, growing from 11.8% in Q1 to 16.1% in Q2. Some analysts and outlets exclude categories such as restaurants, bars, automobile dealers and gas stations to tell a stronger growth story. Using that formula, which is a bit of a cheat, e-commerce is now closer to 21%. To put all that into larger context, July retail sales data showed growth of 1.2%. That followed a 7.5% increase in June on the heels of an 18.2% jump in May. So, as retail sales have slowed, e-commerce has gained momentum.

For the full article click here

How to Determine the Value of a Backlink

So, you’ve just earned a sweet backlink from a website. Now what? Is it really valuable enough to see changes to your authority and rankings? We’ve been told time and time and time again that links are critical to search engine ranking. But not all links are created equal. Some can even damage your site at scale. There are tons of factors that determine the real value of a backlink. Factors that let you know the link you just earned is Grade-A. In this piece, you’ll run through some of (not all) these factors to help you determine the value of your backlinks.

For the full article click here

10 Tactics to Improve Your Email Marketing Campaigns

With COVID-19 grinding in-person marketing to a stop, marketers are putting even more pressure on the original “king”: email. But with the renewed focus comes the responsibility to make sure you are executing with best practices in mind. “Email marketing should address how you can make [the recipient’s] life better today, even if it is in a small way,” Dave Charest, director of content marketing at Constant Contact. “You can demonstrate urgency by positioning your products and services in a way that addresses new and changing customer needs, not by pushing discounts and products down their throat. Email marketing is all about sharing the information [the recipient] needs in the way they prefer it, which includes tone, length and time of day.”

For the full article click here

Daily Minute Master Series – August 20, 2020

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Social Media

What Happens on the Internet Every Minute (2020 Version) [Infographic]

It’s amazing to consider the breadth of activity that now happens online – especially in 2020, as the COVID-19 pandemic has forced more of us indoors, and towards web-based apps and tools to stay connected with each other, and the wider world. Which is why this latest update from Domo is so interesting. Every year, Domo releases its ‘Data Never Sleeps‘ chart, which provides a quick snapshot of what’s happening online, every minute of every day.

For the full article click here 

Facebook Adds New Resources to Support Black-Owned Businesses

Facebook has announced some new resources to better support and assist black-owned businesses, as part of the company’s broader effort to address racial inequality in the US.

For the full article click here 

Instagram Rolls Out Suggested Posts at the End of Your Following Feed to All Users

After testing out different variations of the option, Instagram has now officially added a new listing of suggested posts at the end of your main feed, for whenever you scroll through all of the latest updates from the people and profiles that you’re following.

For the full article click here 

Marketing

Google Now Enables GMB Profile Edits from Search and Maps [Updated]

Until now, local businesses or their agencies had to use the Google My Business (GMB) site or mobile app to update business information. But the company is making it possible to edit or update GMB profiles directly from Maps and Search. Google announced Thursday morning that local marketers will be able to “create posts, reply to reviews, add photos and update business information” directly within these consumer-facing interfaces. Here’s how it looks in Google-provided images. To do this, agencies or business owners need to be signed in with the Google account associated with the business.

For the full article click here

7 Useful Tools for Conducting Keyword Research Right Now

Consumer behavior is changing rapidly and unpredictably during the coronavirus pandemic. That’s why conducting keyword research is now more important than ever to understand the latest shifts in consumer intent. Although 100% of SEO professionals worth their salt understand how to dig insights out of Google Search Console and know which keyword tools have helped them in the past to increase traffic, rankings, and visibility in search results, this is the time to think outside the search box. Even one new insight per fortnight can help your company or clients pivot to create more relevant content as they navigate the “new normal.”

For the full article click here

The Death of Cookies and the Threat to Digital Marketing

“The pressing issue is that there will be significant disruptions in how business is done in addressable media. Proper solutions need to be devised that enable the economic model of digital marketing to continue.” Sobering words from Bill Tucker, Group EVP leading the Data, Technology, and Measurement Practices at the ANA , and executive director of the Partnership for Responsible Addressable Media. The concern is provoked by the general threat to targeted advertising and marketing presented by the growing emphasis on user privacy. More specifically, it’s provoked by the threat to third-party cookies.

For the full article click here

Daily Minute Master Series – August 19, 2020

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Social Media

TikTok Launches New Ad Campaign to Highlight Community Benefit and Positivity

Ever since the first rumors of a potential TikTok ban in the US started to circulate, TikTok has been looking to showcase the benefits its platform, to US users in particular, in an effort to root itself into American culture, thereby making it harder to justify banning the app. It’s latest push on this front is a new ad campaign, which aims to underline, in TikTok’s own words, how the platform has become “ubiquitous part of everyday American life”.

For the full article click here 

Oracle Emerges as Another Potential Buyer for TikTok

A new suitor has emerged in the race to buy the US operations of TikTok, with cloud computing giant Oracle reportedly joining a group of investment firms in formulating an offer for the app.

For the full article click here 

Snapchat Looks to Expand Off-Platform Sharing Options to Expand Audience Reach

Snapchat is testing out a new option which would enable users to share its premium content offerings – like original shows and content from Discover partners – outside the app, potentially facilitating exposure and reach to a much broader audience. Back in 2018, Snapchat added the capacity to share certain types of Stories outside of app through embeds or link shares. At that time, the option was limited to Official Stories, created by celebrities and influencers, and Our Stories, which are curated by Snapchat’s in-house team. But now, Snapchat is also looking to expand the same functionality to its premium Discover content.

For the full article click here 

Marketing

Inside the 3D-printed Millennial Hotel Coming to Saudi Arabia This Year

There’s a lot happening these days in the northwest deserts of Saudi Arabia. This once-desolate region is in the midst of a building boom, with numerous high-end hotel brands rushing to create a tourism industry from scratch. Leading the way is Habitas, the upstart hospitality company that’s bringing a sustainably built, 3D-printed resort to AlUla before the end of this year.

For the full article click here

How the Banking and Financial Services Industries have Turned Digital

With your neighborhood banking branch essentially turning into another app on your mobile phone, most banking functions have been transformed and simplified by the transition to digital, which was already well underway by the time COVID hit. What has been the level of investment in or commitment to digital in the financial sector?

For the full article click here

7 Ways to Grow Your Business Using Blogging

Want to grow your website traffic consistently, attract new customers, build loyalty with current customers, and become a brand leader in your space? Discover the power of a blog. The benefits are endless. But be warned: you can’t be lazy or promotional. The goal is to continually add value by publishing informative, well-written articles created with strategy and customer engagement in mind.

For the full article click here

Daily Minute Master Series – August 18, 2020

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Social Media

Facebook Adds New Tools to Track Political Ad Spent via its Ad Library

With the 2020 US Presidential Election drawing near, Facebook has this week added some new tools to its Ad Library to better track political ad spend and provide more transparency into how each campaign is using the platform’s ad options. As outlined by Facebook’s Rob Leathern, the new tools are designed to help researchers and journalists better understand, and demonstrate, Facebook ad spend by politicians. First off, Facebook will now display which other advertisers have run ads with a shared “paid for by” disclaimer in each political ad listing.

For the full article click here 

Facebook Launches New ‘Educator Hub’ as Students Head Back to School

This year has posed many challenges, and they may be no more acutely felt than in the education sector, where massive changes in process, assessment and curriculum as a result of COVID-19 will have long-lasting impacts on many students. In recognition of this, and ahead of the broader return to school across the US, Facebook has this week launched a new Educator Hub, which is designed to help students, parents and teachers by providing a range of educational resources, which are focused on improving learning outcomes, updating lesson plans, and teaching digital literacy.

For the full article click here 

TikTok Establishes New Partnership with UnitedMasters to Assist Indie Musicians via the App

Amid speculation over its future in the US, TikTok’s counteroffensive, thus far, has largely revolved around showcasing the value its platform provides for Americans – both in terms of general usage and in creating new opportunities in jobs, content revenue, exposure, etc. Which, in the middle of a pandemic, when unemployment figures are at record highs, should be of value, and could, TikTok would hope, reduce the US Government’s opposition to the app. Maybe. This week, it’s announced another measure on this front, partnering with UnitedMasters to formulate a new music distribution opportunity for independent artists.

For the full article click here 

Marketing

Chrome 86 Will Crack Down Hard on Insecure Forms

Google announced that Chrome 86 will begin cracking down on forms that are sent via the insecure HTTP protocol. Publishers are urged to review their sites and make sure that all forms are transmitted via the secure HTTPS protocol. Some sites that have migrated to HTTPS may still have forms that are transmitting via the insecure HTTP protocol. If these forms are related to lead generation, it may result in less earnings.

For the full article click here

How to Prepare Your E-commerce Ad Strategy for an Uncertain Q4

This year has been one of the most uncertain and capricious years ever for eCommerce. As businesses look to recover from the early effects of COVID-19, eCommerce advertisers must ask, “what happens next?” While signs point to a slow recovery of jobs and purchasing in Q4, there is also a chance the U.S. will see another shutdown later this year impacting the economy and eCommerce in a similar way to March and April. On top of this, Prime Day has likely moved from Q3 to Q4, creating unprecedented crossover with the holiday buying season. What does all of this mean for your eCommerce ad strategy? First, let’s look at how COVID-19 has shaped the industry so far this year and what changes we still expect to see.

For the full article click here

Facebook Launches Free ‘Paid Online Events’ for SMBs and Others

Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced $100M in cash grants and ad credits for SMBs. It later introduced Facebook Shops to help SMBs sell online. And today it announced a new product to monetize classes and online events called, matter-of-factly, “paid online events.”

For the full article click here

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