Daily Minute Master Series – July 31, 2020

/by

Social Media

Snapchat Publishes First-Ever ‘CitizenSnap’ Report Which Outlines its Contributions to Societal Improvement<

Snapchat has today published its first-ever CitizenSnap report, which provides an overview of the company’s efforts to address racial inequality, environmental responsibility and societal impact over the past year.

For the full article click here 

Facebook Adds 100 Million More Users, Reports 11% Revenue Growth Amid COVID-19

Despite COVID-19, an advertiser boycott, and an appearance before US officials over possible antitrust violations. Even amid these varied distractions and impacts, Facebook has once again reported steady growth in its latest earnings report, with the platform now exceeding 3 billion users worldwide across its ‘family of apps’. First off, on users – Facebook added another 100 million monthly active users in the Q2, taking it to 2.7b MAU.

For the full article click here 

Twitter Provides New Detail on Recent Celebrity Account Hack

Twitter has today provided another update on the extent of the recent hack which saw the profiles of several high profile users, including Barack Obama, Joe Biden and more, taken over and used to promote a cryptocurrency scam.

For the full article click here 

Marketing

3 Tips for Keyword Research & Content Localization Success

Keyword research and content localization are crucial for the SEO success of international websites. Learn proven tips to keep your campaigns in good shape.

For the full article click here

Google Maps Goes Social Giving Each User Their Own Profile

Google is turning Maps into a social network of sorts by giving each user their own profile filled with photos and reviews they’ve submitted. This is an extension of a pilot feature rolled out last year that allowed users to follow select Local Guides and get their latest updates. Following the success of the pilot launch, Google is expanding this functionality worldwide to all users.

For the full article click here

Feedback Optimization: A User-First Approach to SEO

Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience.

For the full article click here

Daily Minute Master Series – July 30, 2020

/by

Social Media

Snapchat Publishes New Study into Evolving Video Consumption Behaviors

Snapchat has published a new study which looks at evolving video consumption behaviors, particularly among younger audiences, and provides recommendations on how businesses can align their content efforts with these shifts. The report is based on research conducted by The National Research Group, and incorporates responses from over N=1,000 respondents aged 13-35 in the US – while Snap has also produced localized versions for the UK and Saudi Arabia as well.

For the full article click here 

TikTok CEO Kevin Mayer Issues Challenge to Facebook in First Public Statement

After coming into the role back in May, new, US-based TikTok CEO Kevin Mayer has today issued his first public statement, in which he takes an aggressive stance in facing up to the challenges posed by regulators and competitors, whom, he says, are seeking to shut the app down. TikTok is currently under investigation in the US and other regions over its links to the Chinese Government, which has already resulted in the platform being banned in India. Amid the speculation, Facebook has also taken the opportunity to further squeeze the app, by releasing its similar ‘Reels’ functionality on Instagram into more markets. Facebook has even offered deals to prominent TikTok creators to get them to share their content on Reels instead.

For the full article click here 

11 Facebook Ad Tactics for High-Converting Campaigns

Facebook Ads is easily one of my favorite platforms to run ads across the entire customer journey. There are so many targeting options and placements – the opportunities are endless. Done right, you can prospect, re-engage, and convert in a cost-efficient way. Here are 11 tips for driving more value with Facebook Ads.

For the full article click here 

Marketing

Marketing Disrupted: 5 Ways AR & VR Are Reshaping Digital Marketing

Augmented reality is more than a buzzword. Move over human influencers; virtual beings might be the next-gen in the near future of marketing. Ever want to grab a headset and meet your client in virtual reality instead of Zoom – see what your home office makeover could look like using augmented reality or create a virtual copy of yourself and send it off to teach your next webinar or Facebook Live? Digital marketers are facing new realities, thanks to pandemic disruptions, diversity movements, and social distancing. Everything – from virtual spaces, micro-messaging to digital creators to platform targeting – has completely turned marketing upside down in the last few months.

For the full article click here

Google Advises Site Owners of Rise in ‘Work From Home’ Searches

Google is notifying site owners via Search Console of an increase in searches related to work from home jobs. The increase in searches is directly related COVID-19’s impact on businesses and employment. The purpose of alerting site owners is to make them aware of an opportunity to use remote job structured data markup.

For the full article click here

Search Competition: Who Are You Really Competing With?

Competition is constant. No matter what business you’re in, there will always be other people competing with you for customers, subscribers, viewers, partners, etc. Even Google technically has competition — maybe you found this article through Bing? The point is…you have competitors trying to beat you. Do you know who they are?

For the full article click here

Daily Minute Master Series – July 29, 2020

/by

Social Media

Twitter Updates Hate Speech Policy to Include Links to ‘Hateful’ Content

Twitter has updated its policies to now include links to hateful content within its parameters to unacceptable activity.

For the full article click here 

Facebook Offers Lucrative Deals to Prominent TikTok Creators Ahead of Wider Release of Instagram Reels

Amid ongoing speculation about the future of TikTok, Facebook is looking to heap more pressure onto the short-form video app by offering high-priced contracts to prominent TikTok creators in order to get them to share their content to Instagram’s Reels option instead.

For the full article click here 

5 Facebook Advertising Tips for Service Businesses

If you’re a service-based business, the right approach to advertising online can feel overwhelming and downright frustrating. Paid search works great for emergency-based services like HVAC repairs, plumbers, and doctors. But what if you don’t offer emergency services? You may not be getting the calls and leads you want from a PPC campaign in those cases. But, Facebook advertising can be an effective platform to help you generate the results you want. Let’s dive into why this is the case, and some best practices and suggestions for advertising your service business on Facebook.

For the full article click here 

Marketing

10 Meta Tags That Will Help Your SEO

In SEO, sometimes we tend to focus on one aspect of optimization efforts more than others. Link building is especially often touted as the “single most important thing to optimize”. In fact, as Google’s John Mueller reminds us (once again), there is no single most important thing – no trick to pull cosmically high rankings out of the hat. Instead, we need to focus on a comprehensive SEO strategy. Part of that strategy includes using HTML meta tags – a crucial component for SEO success.

For the full article click here

Page Load Time: How Quickly Should a Page Load in 2020?

How quickly should a page load? “As quick as possible” is the short answer. But that isn’t always as easy as it sounds. For most websites, a lot of effort will have to be made to improve page speed, so it’s important to know at what point you can feel confident that you are in the green and ready to move on to other projects. You’ll always want to be monitoring your load times, so having a number in mind is key. In 2020, that number is 3 seconds or less. Now the fun part – how to get there and how to stay there.

For the full article click here

Social Distancing Prompts Cutting-Edge Marketing Strategies At Burger Chains

Burger chains are using innovative marketing strategies to help navigate social distancing guidelines and capitalize on food trends to boost sales. As stay-at-home orders forced burger joints across the country to close their dining rooms, quick-service chains had an advantage because they were able to keep selling food via drive-thrus. Even as dining rooms across the country reopen at limited capacity, burger chains are relying on unique marketing strategies designed to help them identify with customers, inform eaters about new products and services and alleviate safety concerns. Even if you aren’t in the food business, there’s a lot to learn from these smart marketing strategies that I’d urge you to implement in your own businesses.

For the full article click here

Here Are the 5 Ads Nominated for 2020’s Outstanding Commercial Emmy

Ads by Apple, Amazon, P&G, Jeep and the Sandy Hook Promise have been nominated in the Outstanding Commercial category of the 2020 Emmy Awards.

For the full article click here

Daily Minute Master Series – July 28, 2020

/by

Social Media

Who Are the Most Influential Women on Instagram Right Now?

Nowadays, Instagram is one of the biggest and most successful social media networks in the world with more than 1 billion active monthly users online. The platform has also become a source of income for many users – if there could be one social media network called “the land of social media influencers”, it would be Instagram for sure. Not to say that influencers didn’t exist before the Instagram boom. There were a lot of influential people both in traditional and social media. However, Instagram gave people perhaps the most undemanding way to become famous.

For the full article click here 

High-Profile Twitter Users Stage Boycott Over the Platform’s Failure to Address Anti-Semitic Content

While Facebook is still in the midst of an advertiser boycott over its perceived inaction to address hate speech on its platform, Twitter is now also facing a similar protest, with a group of celebrity users in the UK going silent on the platform for 48-hours due to the platform’s perceived inaction to address recent anti-Semitic comments. On Friday, UK rapper Wiley posted a series of tweets which referenced conspiracy theories about Jewish people. The offensive comments have since been removed, and Wiley has been suspended from the platform – but with close to 500,000 followers, much of the damage had already been done, and critics have said that Twitter failed to act on the posts in a timely manner, particularly given their highly public nature.

For the full article click here 

Concerns Around Data Access by Foreign Nations Should be Expanded Beyond the Current China Focus

Should the Chinese Communist Party (CCP) be allowed to access the data of citizens from other countries, and what are the risks of allowing such? This is the core question at the heart of calls to ban rising video app TikTok, which has come under increased scrutiny in several regions over its ties to the Chinese regime. To be clear, TikTok’s Chinese-owned parent company ByteDance is indeed beholden, under China’s cybersecurity laws, to share its data with the CCP, if so requested. We don’t know if such requests have been made in the past, but we do know that ByteDance has previously censored content and managed its platforms in line with CCP rule.

For the full article click here 

Marketing

LinkedIn Publishes New Guide on Setting Your Business Up for Recovery Post COVID-19

While the COVID-19 pandemic drags on, and it may feel like the end is constantly over the horizon, and beyond our line of sight, at some stage, it will end. Vaccines and treatments will be developed and implemented, cities and sporting venues will re-open. It may take longer than anyone would have hoped, but things will change, the tide will shift. That will lead to new opportunities once again – and while right now, it feels like we’re all on hold, and we’re all waiting for that next breakthrough to inform our plans, there are things that you can do, as a business, that will better position you for eventual recovery. That’s the focus of LinkedIn’s latest eBook, a 12-page outline of how companies can set themselves up for recovery, post COVID-19.

For the full article click here

Google’s John Mueller: Use Images Instead of HTML to Display Charts

Google’s John Mueller speaks on whether it’s okay to publish charts as images, or if it’s more beneficial to use HTML. This topic came up during a Google Webmaster Central hangout held on July 24th. A site owner asked Mueller what’s the best way to go about displaying charts with data on a web page. Is it acceptable, in Google’s eyes, to publish the charts as images? Or would there be some benefit to re-creating the charts in HTML?

For the full article click here

The Importance of Valuing Latent Orders to Successful Amazon Sponsored Products Management

Sponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six times as much ad spend as Sponsored Brands ads for the average Tinuiti (my employer) advertiser. As such, it’s incredibly important for advertisers to understand the full value that these ads drive. Part of this is understanding the click-to-order period between when a user clicks on an ad and when that user ends up converting. Given how Amazon attributes orders and sales, it’s crucial that advertisers have an idea of how quickly users convert in order to value traffic effectively in real time.

For the full article click here

Daily Minute Master Series – July 27, 2020

/by

Social Media

Microsoft Taps into the Popularity of Snapchat Lenses for Major New Xbox Campaign

With Microsoft this week showing off its coming, next gen Xbox Series X gaming console at its Xbox Games Showcase event, the company has also partnered with Snapchat on a new AR campaign which will see a series of game-themed AR Lenses showcased within the app.

For the full article click here 

Digiday Reveals 56% of Advertisers Paused Facebook Spend in July

All eyes are on Facebook’s Q2 earnings call this coming Wednesday, in no small part because 2020 has been a tough year for the platform. Now, a small survey conducted by Digiday reveals their Q3 earnings will probably also be equally as important. 56% of media buyers surveyed confirm their clients paused their July spending in accordance with the Stop Hate for Profit movement.

For the full article click here 

Twitter Shares New Insights into Key Topic Trends [Infographic]

Twitter has shared some new insights into trending topics of discussion on the platform, covering discussion shifts in the month of June – which, as Twitter notes, was largely dominated by the #BlackLivesMatter protests.

For the full article click here 

Marketing

What Sellers Need to Know About the Amazon Brand Registry Program

Learn exactly how the Amazon Brand Registry program and its many benefits can help you successfully launch and market products on Amazon.

For the full article click here

How Marketing Can Build A Better Relationship With Sales

In most businesses, particularly B2B tech companies, marketing success is almost always benchmarked against lead generation. Marketing budgets live or die by marketing qualified leads (MQL), or even worse, sales qualified leads (SQL). But so often, marketing and sales teams seem to be working at odds with each other — particularly in SaaS businesses. Either marketing professionals feel they aren’t getting access to the existing customers they need to drive PR and marketing success, or sales teams feel they’re not getting enough support “filling the hopper.”

For the full article click here

25 Link-Building Stats for Your SEO Strategy [Infographic]

Are you investing in a link building campaign as part of your SEO strategy? Want to learn why links are so important when it comes to achieving higher Google rankings? The team from Red Website Design share 25 link building stats you need to know in this infographic.

For the full article click here

Daily Minute Master Series – July 24, 2020

/by

Social Media

TikTok Launches ‘Creator Fund’ to Pay Platform Influencer for Their Efforts

Amid rising speculation about the future of the app, with authorities in several regions calling for potential restrictions due to its links with the Chinese Government, TikTok is looking to deepen its economic roots, in order to make it harder to justify removing it from circulation. Earlier this week, TikTok announced that it plans to hire 10,000 staff in the U.S. over the next three years, as it looks to maximize its growth opportunities. And today, TikTok has unveiled a new TikTok Creator Fund, which will pay prominent creators for their videos on the platform.

For the full article click here 

Twitter Adds More Users in Q2, but Sees Revenue Decline 19%

Twitter has released its latest performance update, showing a significant increase in users in Q2, along with a largely anticipated reduction in ad spend. Twitter’s lower revenue results, given the pandemic, are largely in line with expectation, but the growth in users should better place the company moving forward.

For the full article click here 

Twitter Provides More Detail on Recent Hack, Says Hackers Accessed Private Messages

As Twitter looks to focus on its usage growth in its latest performance update, the platform has also posted some new information on the recent hack, which saw 130 accounts compromised, including various celebrity profiles. At around 1pm last Wednesday, a range of celebrity and brand accounts started tweeting out a message promoting a crypto giveaway, in which funds sent to a specified bitcoin wallet would return double the amount to the sender.

For the full article click here 

Marketing

How to Use Natural Language Generation to Create Content for Ecommerce

Interested in scalable text generation? Learn how to programmatically generate copy for ecommerce category pages using a transformer-based language model.

For the full article click here

No In-Person Events Until 2nd Half of 2021, Marketers Say

Professional marketers are embracing online-only events as the unlikelihood that they would attend an in-person conference during the COVID-19 pandemic stretches deep into 2021. In this survey of over 300 marketers, respondents on average gave the prospect of attending an in-person event a 3 out of 10 chance through the end of the first half of 2021. That is the same as when we last fielded our Event Participation Index in June, but at that time we only asked about the likelihood that they would attend in-person events through the end of 2020. That suggests the surging number of cases, especially in the United States, as well as the absence of a vaccine for COVID-19, is making it difficult for people to envision a time when large-scale, in-person gatherings are safe.

For the full article click here

Buy on Google Goes Commission-Free, Will Enable Checkout via PayPal, Shopify

Earlier this year, Google surprised merchants by opening up the Google Shopping tab in its search results to free product listings. Now for the next phase of the shakeup: commission-free access to Buy on Google, the company’s native checkout from product listings.

For the full article click here

Daily Minute Master Series – July 23, 2020

/by

Social Media

Facebook Is Launching a New Investigation into Potential Algorithmic Bias in its Systems

Facebook is launching a new investigation into potential bias within its algorithms, as it works to improve its systems in response to the #BlackLivesMatter movement, and in light of its recent civil rights audit. As reported by The Wall Street Journal, both Facebook and Instagram will launch new examinations of their core algorithms.

For the full article click here 

Twitter Bans 7,000 QAnon Accounts, Limits 150,000 Others as Part of Broad Crackdown

Twitter announced Tuesday that it has begun taking sweeping actions to limit the reach of QAnon content, banning many of the conspiracy theory’s followers because of problems with harassment and misinformation. Twitter will stop recommending accounts and content related to QAnon, including material in email and follow recommendations, and it will take steps to limit circulation of content in features like trends and search. The action will affect about 150,000 accounts, said a spokesperson, who asked to remain unnamed because of concerns about the targeted harassment of social media employees.

For the full article click here 

Twitter Alerts Irish Privacy Regulator About Hacker Attack

Twitter Inc. has alerted a European Union data protection watchdog about the cyber-attack it fell victim to last week, days after the company said hackers had targeted just some 130 accounts and didn’t steal any passwords. The Irish Data Protection Commission is assessing Twitter’s notification about the incident, said Graham Doyle, a spokesman for the regulator. The agency is the lead authority in the EU for Twitter and other U.S. tech companies, which all have their EU headquarters in the country.

For the full article click here 

Marketing

Slack Files EU Antitrust Complaint Against Microsoft for Bundling Teams with Office

Slack has filed an anticompetition complaint against Microsoft in Europe, arguing that the software giant “illegally” bundles Teams into its omnipresent Microsoft Office product. Microsoft launched its Slack-style enterprise communication Teams platform back in 2016, and the two companies have enjoyed some healthy rivalry. Slack even went so far as to take out a full-page ad in the New York Times telling Microsoft what it needs to do to succeed in the team communication sphere.

For the full article click here

The Update: How Google is Handling the Shift to Virtual Events

In this episode of our video series The Update, Natalie Zmuda, global executive editor of Think with Google, talks to Marcelo Alba, lead events and experiences strategist at Google, about the pitfalls and opportunities brands face as they take their events online.

For the full article click here

How and Where to Fight for Your Marketing Budget

Though digital marketers felt pressure before to justify their marketing spend, this is a whole new ballgame. Marketing is often an easy target for cost-cutting because of how frictionless it is to adjust course quickly. There’s often no contract or penalty for reducing ad spending, but that doesn’t mean there aren’t consequences for doing so. Will cutting spend in top-of-funnel and brand marketing while maintaining only the areas of highest direct ROI help in the short term, but leave the business less competitive in the long term? If you’re finding yourself faced with the prospect of budget cuts, you aren’t alone. The majority of businesses are facing at least some impact from the coronavirus pandemic, and 65% of CMOs are expecting “moderate to significant” budget cuts still to come, according to a report published by Gartner. Clearly, marketers will face an influx of additional budgeting discussions in the coming months. Here’s how you can prepare to keep your business on track now, and be in position to power back during the recovery.

For the full article click here

Daily Minute Master Series – July 22, 2020

/by

Social Media

Instagram Launches Personal Fundraisers to Provide Assistance for Businesses and Causes During COVID-19

Instagram is rolling out a new personal fundraisers option to help people and businesses raise money for selected causes amid the COVID-19 pandemic.

For the full article click here 

Snapchat Adds 9 Million More Daily Active Users in Q2, Reports 17% Increase in Revenue

Snapchat has reported its Q2 2020 performance update, showing increases in both users are revenue, and, in general, positive signs for the ongoing steady growth of the platform. First off, on users, Snapchat added 9 million new daily active users for the quarter, and is now up to 238 million DAU.

For the full article click here 

US Bans TikTok on All Government-Issued Devices Due to Concerns Around Connection with China

In another concerning sign for TikTok, the US House of Representatives voted on Monday to have the app banned from all Government-issued devices, due to concerns around data collection and potential spying by Chinese authorities.

For the full article click here 

Marketing

Google Delays Mobile-first Index Rollout – 5 Reasons Why

Google announced that mobile first indexing will not be rolling out as promised. Mobile-first indexing is delayed by eight months. These are the reasons why.

For the full article click here

Two Things You Need to Turn PPC Campaigns into Winners

How do you set yourself apart in PPC when Google and Microsoft are continually adding more automated capabilities that effectively level the playing field? We believe there are a few critical factors that can tip the scales back to your advantage: Better strategy and better execution, tied together with an awesome process. On the surface, these factors may seem like common sense, “Business 101” tactics, but the real challenge comes into play when businesses attempt to build the processes that closely tie strategy to execution. We believe that companies with a great process will be the ones best positioned to deliver successful results. When your process enables you to be nimble and adapt to new strategies quickly, and you can quickly get your whole team to shift into execution mode on the new strategy without dropping balls left and right, that’s when you win.

For the full article click here

Martech Training Options Expand Under COVID

On June 30 Microsoft unveiled a new learning platform for Microsoft Teams, adding to the expanding list of software training courses available to a public that is dealing with the worst unemployment numbers in over a generation.

For the full article click here

Daily Minute Master Series – July 21, 2020

/by

Social Media

Snapchat Launches Meditation Tool from HeadSpace, the First of its New Mini-Apps

Back in June, at its 2020 Partner Summit, Snapchat previewed its upcoming ‘Snapchat Minis’, which are essentially micro-versions of full apps, built within Snapchat.

For the full article click here 

TikTok Faces More Challenges, Pausing Expansion Plans in UK and Dealing with Penalties in South Korea

While there’s no doubting the popularity of TikTok, as reflected in the apps rapid, ongoing growth around the world, it’s becoming increasingly difficult to know what the future holds for the app, with various investigations and considerations in play that threaten to stop the platform in its tracks, and relegate it to the history books with various other short-term hits. And while questions over TikTok’s Chinese ownership, and its potential links to the Chinese Government, have always been present, they do seem to have gained momentum recently, with global tensions rising, and nations looking at ways in which they can hit back over economic sanctions, and even military incursions, putting TikTok, once again, in the firing line.

For the full article click here 

Investigation Finds Facebook has Removed Fact Check Markers on Some Climate Change Denial Posts

While Facebook continues to up its efforts to remove COVID-19 misinformation, various reports in recent weeks have suggested that it’s not doing anywhere near as much to halt the spread of other types of misinformation across its network, raising questions as to the role Facebook plays in such, and what its motivations are, exactly, for taking a more ‘hands off’ approach in certain contexts. The latest report comes from Popular Information, which has today published an account of one specific piece of climate change denial literature which, despite being found by Facebook’s fact-checking partners to be ‘partly false’, and labeled as such as per Facebook’s policies, eventually had that tag removed, seemingly after intervention by Facebook management.

For the full article click here 

Marketing

How to Use AI to Provide Seamless Email Journeys for Your Customers

You probably had your first dose of artificial intelligence (AI) through Steven Spielberg’s sci-fi films that depict robots coming to life and gaining control over the world. Though this is still a distant dream, it wouldn’t come as a surprise if such advancements actually came true in the near future. As the world is moving at breakneck speed, the concept of AI is receiving a mix of emotions from all around the world. Mark Zuckerberg and Bill Gates referred to AI as a “holy grail” in the realms of computer science and technology that would go a long way in making lives easier. Now looking beyond the scenario of robots taking over the world, AI has arrived in the business landscape transforming critical operations and processes for tons of businesses worldwide. Marketing, particularly email marketing, is one such practice that stands to receive the most out of artificial intelligence.

For the full article click here

Adapt or Die: 5 Predictions for the Workplace of the Future

In a matter of months, Covid-19 has caused an historic, radical transformation in how we think about the time-honored act of going to work. The CDC recently issued restrictive occupancy guidelines; companies like Twitter and Shopify have suggested their employees may work remotely forever; NYC is re-opening, yet only 10-15 percent of office workers have actually returned.

For the full article click here

COVID is Accelerating TV Advertising’s Transformation Into an Addressable Medium

When it comes to ad targeting and attribution, Connected TV (CTV) beats traditional TV in every way. From an advertiser perspective, however, the challenge has been one of scale. That now appears to be changing rapidly. CTV, including OTT (over the top streaming), has been growing steadily for years. But COVID-19 has accelerated everything significantly.

For the full article click here

Daily Minute Master Series – July 20, 2020

/by

Social Media

Twitter Outlines Specific Detail of Recent Hack: 130 Accounts Impacted, Personal Information Compromised

As its investigation continues, on late Friday night, Twitter provided an update of the latest information about the recent hack which targeted the accounts of several high profile users. To recap the situation, at around 1pm on Wednesday, several celebrity accounts began tweeting out similar, odd messages regarding a Bitcoin giveaway.

For the full article click here 

Facebook Shares New Insights into Effective Brand Messaging [Infographic]

Facebook has published a new collection of key tips on how advertisers can maximize engagement with their brand messaging through smaller tweaks within their copy that can have a significant impact.

For the full article click here 

Top YouTube Searches This Year

The top 100 YouTube search queries of the year are revealed in a study examining the search volume of over 800 million keywords. YouTube does not provide this data officially, but Ahrefs compiles a report each year based on data in its Keyword Explorer tool. Top queries in the report are broken down by searches in the US and searches performed worldwide. First let’s take a look at top US searches.

For the full article click here 

Marketing

How to Check for Duplicate Content During an SEO Audit

Different types of content issues can plague a site – from URL-based content issues to physical duplicate content, actually replicated from page to page without many changes. As if that weren’t enough, you have other WordPress-specific duplicate content issues to worry about, such as duplicate content on product pages and category pages. Identifying duplicate content issues is a crucial part of your SEO audit. Here’s what you need to check for and how to do it.

For the full article click here

Interactive Martech Supergraphics Have Arrived

If you feel like getting your eyesight tested after five minutes poring over Scott Brinker’s famous Martech 5000, you may need an EEG after your first exposure to MartechTribe’s mind-bending interactive martech supergraphics. They’re worth a look, though. The sheer volume of solutions available creates immense complexity in the relationships between them. Marketers and marketing ops specialists should welcome any attempt to visualize this extraordinary eco-system.

For the full article click here

Four Digital Marketing Areas To Focus On During Crisis Recovery

Many business owners and marketers are finding themselves in a similar situation today. The pandemic has caused many challenges, put previous marketing ideas on hold and even changed the ways we operate. As we look to get our businesses back in gear, your target market needs to know you’re still there. Marketing is vital for getting the word out about your business and what you have to offer. It wasn’t an option prior to Covid-19, and it certainly isn’t now. With consumers taking to the internet to find what they need, the right digital marketing campaign can help you to reach your audience and draw people in. Most importantly, you can keep your customers informed about your latest status.

For the full article click here

t2Marketing International

Let’s connect

Marketing Rundown

Our curated weekly rundown with everything you need to know about media, marketing and digital news.

[revue_subscribe]

Insights

Our blog is full of important news and information for you.

Books, white papers and more

Members of t2 are keynote speakers at international digital marketing conferences, content contributors.

Specialized Expertise

t2 can grow your business across integrated verticals. Contact us for help with website development and technical needs, growing your ecommerce or Amazon business, and Web3 projects.