Daily Minute Master Series – June 2, 2020

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Social Media

9 Underrated Marketing Tips that Turned Slack Into a Software Giant

It wasn’t the next big thing we were expecting when Slack came into the world in late 2013. Team chat was already everywhere if you wanted it. HipChat had built a growing business around team chat, as had the Basecamp team’s Campfire. There were chat apps galore on mobile, thanks to Apple’s iMessage, WhatsApp, and Facebook’s Messenger apps. And for geeks, IRC still worked. But here came Slack, promising to help you “Be less busy.” with “an infinite brain for your whole team.” It wasn’t just a team chat app. Slack positioned itself as a new way to work. And that, among other marketing tips that former Slack head of growth Merci Victoria Grace shared in her Capiche AMA, is what turned Slack into a new software giant.

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Facebook Employees Stop Work in Protest Against the Company’s Inaction on Inflammatory Comments

As protest action following the death of George Floyd continues in various cities across the US, Facebook employees are reportedly staging stop work action to underline their anger at the company’s decision not to take a harder line against inflammatory remarks about the protests posted to the platform by US President Donald Trump. This comes after Twitter last week began adding fact-check and content warnings on Trump’s tweets, first regarding mail-in voting, and then on a tweet which referred to ‘shooting’ beginning in response to looters amid subsequent riots.

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Instagram Says Internal Spam Filters Have Incorrectly Limited Some #BlackLivesMatter Posts

After various users complained that their Instagram posts were being restricted due to usage of the #BlackLivesMatter hashtag, Instagram has issued an explanation, saying that the posts are indeed being limited, but not because of any intentional action by the platform to limit the discussion.

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Twitter Lets Users Schedule Tweets in Advance

Twitter now offers its own method of scheduling tweets in advance, a feature that was once only available with third-party tools. When using Twitter in a web browser, users will now see an option to schedule a tweet from the composer screen.

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Marketing

Your Customers Aren’t Interested in Your COVID Messaging Anymore, What Now?

Even though the coronavirus is far from fully under control, there’s evidence of COVID fatigue everywhere you look. It casually appeared in late April and then in the crowded Wisconsin bar scenes and packed Alabama and Florida beaches of Memorial Day weekend. People are ready for the outbreak to be over, which extends to content from brands.

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Bing Updates Backlink Research Tool

Bing updated an improved backlink research tool and announced it on Twitter. The backlink tool shows links from unique top referring domains, links on a page per page level as well as the top anchor text. It also shows the same data for competitors. This makes Bing’s backlink tool useful for researching links as part of a link building process.

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Boost in Voice Calls Poses Opportunities for Marketers Using Call Analytics Platforms

While many expected the work-from-home revolution sparked by COVID-19 to result in higher- than-usual traffic on the internet, what has come as something of a surprise is the dramatic increase in the volume of voice calls. In late March, Verizon reported that its network was seeing more than double the number of phone calls each day (800 million wireless calls) as it sees on a typical Mother’s Day – its highest Sunday of the year for call volume. “For years, we’ve seen a steady decline in the amount of time people spend talking to one another, especially on wireless devices,” Kyle Malady, Verizon’s CTO, said in a recent New York Times article. “The move to staying home has reignited people’s hunger to stay connected, voice-to-voice.” AT&T has seen the same trend, with voice calls up significantly over pre-COVID-19 levels, whether they’re occurring on mobile phones, landlines or using Wi-Fi calling.

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A Complete Guide to UTM Tracking

Have you ever been asked to add a random string of code to the end of your links? If so, it’s likely because you were working with an analytical nerd such as myself and they wanted to track traffic from whatever campaign or content you were publishing. That seems important, right?

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Daily Minute Master Series – June 1, 2020

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Social Media

How Social Platforms are Responding to the #BlackLivesMatter Protests Across the US

With #BlackLivesMatter protests being held in various cities across the US, in response to the death of George Floyd at the hands of Minneapolis police, social media platforms have also been adding their support to the cause. Here’s what we’ve seen from each of the major companies. First off, Twitter has provided a range of resources and tips to help people get a better understanding of the situation, and the part that they can play in making a change (tap through on this tweet for the full thread).

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Three Reasons Video Marketing Is Important On Social Media In 2020

It’s no doubt that traditional forms of marketing are no longer as effective as they used to be, and those who are seeing success by utilizing digital marketing may be missing out on key strategies that can accelerate growth further. Every day, while scrolling on Instagram, TikTok, Facebook or other social media platforms, users are increasingly getting targeted with sponsored posts by advertisers. There are more image ads that are being shown every day largely due to the increase of businesses going online and in the number of new advertisers joining Facebook every year.

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Facebook Launches Yet Another New App, This Time Focused on Live Event Engagement

Facebook’s experimental NPE team has released its eighth app – and its third this week – with a new live event companion tool called ‘Venue‘ which seeks to add to the engagement potential of real-time viewing.

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Marketing

Google Tests Showing Web Pages in YouTube Search Results

Google has been spotted showing links to web pages when people search for topics on YouTube. This was initially discovered by a Reddit user who posted the following screenshot.

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Brands Need to Add New Chapters to Their Crisis Marketing Playbook

There’s very little new content in the world right now that doesn’t reference the ongoing COVID-19 pandemic, and clearly this article is no exception. In addition to changing the day-to-day world around every one of us, this societal and economic shock to the system has had serious repercussions for marketers across every vertical, no matter how sheltered their revenue streams might have previously seemed. Every day, we’re learning new coping techniques, both personally and professionally, and will continue to recognize new lessons coming out of this crisis for years to come. Let’s look at some of the key lessons that have already emerged, as well as some of the brands that have positioned themselves as intuitive leaders rather than frightened followers.

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10 Content Marketing Best Practices for Fintech

Content marketing is no easy feat for fintechs. Established fintechs and startups alike face obstacles across the board when it comes to presenting effective storytelling that drives action. Content marketing best practices can pave the way for success. To help, we’ve outlined the top 10 content marketing best practices for fintech. These are broken down into the different elements of content marketing to help you stay organized, efficient, and successful.

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