Daily Minute Master Series – November 29, 2019

/by

Social Media

Instagram’s Losing the Likes but Opening Itself to Story-Based Content

The popular narrative as to the reasoning behind this decision, fueled in many ways by the brand itself, is that Instagram’s platform changes were decided through a people-first, social good lens. Instagram isn’t claiming that hiding likes will fully reduce the pressures of social media. Instead, the platform suggests that people might gain back some of their mental health and actually start embracing the true mission of Instagram to “capture and share the world’s moments” by engaging with others in a more meaningful (rather than metrics-fueled) way.

For the full article click here 

Instagram Takes Down 28 Terrorist Accounts In Cases That Demonstrate Perils For Brands On Social.

A smattering of terrorist propaganda popping up on Instagram is highlighting one of the thorniest dilemmas facing brands on social media: How can advertisers ever be 100 percent safe from appearing near objectionable material?In recent weeks, an independent monitor has uncovered Islamic State videos on Instagram, and then identified sponsored posts from top brands appearing above and below the harmful videos. Instagram, which is owned by Facebook, was alerted to the terrorist activity, and an investigation led to the removal of at least 28 accounts.

For the full article click here

Marketing

Google Offers 2 Tips For Improving Web Content

Google’s John Mueller was asked in a Webmaster Hangout about improving web page content focus. Mueller shared two tips on how to do that. How to Improve Content Focus? The question was asked about poorly indexed Product Description Pages (PDP). The publisher asked if making the content more prominent would help. “Do you think moving the images down and the relevant text up would help Google better interpret the focus of each of these pages?” Somewhat surprisingly, John Mueller answered no, that’s not how to improve content focus.

For the full article click here

Bots Will Cost E-commerce Sites $10 Billion in 2019

Brand safetyand ad fraud are hardly the only headaches marketers need to reckon with.Ecommerce sites around the globe will lose roughly $10 billion to cyberattacks this year, including bot and scraping fraud, according to a new report from New York-based cybersecurity firm Cheq and researchers at the University of Baltimore. Out of the $585 billion that online retailers in the U.S. will rake in this year, $1.76 billion will be lost to similar forms of fraud, the researchers added. And while these bots are hitting sites all year round, the traffic and revenue spike that hits every holiday season means bots are extra busy this time of year.

For the full article click here

Daily Minute Master Series – November 28, 2019

/by

Social Media

Twitter Testing Tweet Scheduling Built Into the Tweet Composer

Hey, are you sick of scheduling your tweets through third-party management tools, and/or via TweetDeck? Well, you’re in luck – this week, Twitter has officially confirmed that it’s testing a new option to schedule tweets within the tweet composer window in-app. The new option – which will be made available to some users – would enable you to compose, then schedule your tweets to post at a chosen time, without ever leaving the composer window.

For the full article click here 

New Report Looks at the Rise of Virtual Influencers on Instagram

Social media gurus have been preaching along these lines for years – in order to succeed on social platforms, you need to ‘be more human’, you need to ‘humanize your brand’, ‘it’s human connection that matters’. And while there are many examples of such approaches leading to greater success for brands online, there is another, rising trend which largely goes against this, and brings into question the very future of the form.That trend is the rising popularity of virtual influencers – computer-generated models which are gaining popularity, especially on Instagram.

For the full article click here

Marketing

How Mobile Ads Are Powering a Social Commerce Surge This Holiday Season

Those trends are forecast to continue through this year’s holiday shopping season as social sites like Facebook, Instagram, Pinterest, Snapchat, Twitter and YouTube double down with fresh e-commerce features.Even newcomer TikTok, the social video app that’s popular with Generation Z and teens, has begun testing shopping ads to capitalize on this burgeoning consumer interest. “Across Facebook’s products, the company has brought commerce into areas typically dominated by advertising rather than purchasing. The gap between promotion and purchase is closing and making the experience more seamless.”

For the full article click here

Paid Social Performs Better Than Expected This Year, New Report Says

Lauren Fisher, principal analyst at eMarketer, attributes the strong performance to the scale and identity capabilities of social media sites. This is mattering more to advertisers as privacy restrictions make it harder to track, target, and gather data from users. Eric Haggstrom, forecasting analyst at eMarketer, adds: “Advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult. Social networks prove to be the major exception. They’ve made it relatively easy to target audiences at scale in an in-app environment.”

For the full article click here

Daily Minute Master Series – November 27, 2019

/by

Social Media

Social now dominates $57.3 billion U.S. programmatic display market

Social is accounting for a higher-than-expected share of programmatic display ad spending. Advertisers in the U.S. will spend more than $57 billion on programmatic digital display by the end of 2019, with 56.3% of that going to ad units on social platforms, a new report from eMarketer predicts. Social’s share of programmatic display spending is expected to increase to 57.6% by 2021, according to the report. That’s up from eMarketer’s April estimate of 52%.

For the full article click here

Snapchat Usage Projected to Grow Over 14% This Year

Snapchat has not only grown year-over-year, it has grown every quarter so far in 2019. The US is Snapchat’s largest market, representing 27.4% of its 2019 users. After a decline in US users last year as a result of an unpopular redesign, user growth in the US is expected to be up by 5.9% by the end of this year. The total number of Snapchat users in the US will be over 80 million for the first time. By comparison, Instagram is projected to grow its US user base by 6.7%, bringing the total to 107.2 million. The fastest growing demographic for Snapchat is users ages 12 to 17. The number of users ages 35 to 64 is also growing in double digit percentages.

For the full article click here 

Marketing

Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers

Black Friday and Cyber Monday are indisputably two of the biggest shopping holidays of the year for consumers, but it is also a great time for digital marketers, small business owners and agile teams to snag critical martech tools at a bargain. Many marketers are so focused on finishing up their campaigns for Black Friday and Cyber Monday that they might overlook some valuable deals on marketing technology from popular vendors. But martech vendors aren’t the only ones with special offers for marketers this year — many accredited, reputable institutions are offering professional certifications and a wide range of digital marketing courses at steep discounts.

For the full article click here 

Google Continues to Command a Significant Share of Search Ad Revenue

Google maintains its position as leader in search advertising, with net revenue dropping less than one per cent since last year. Search ad spending is growing overall, with search outlays projected to rise by almost 18%. Similar increases will continue through 2021. As predicted by eMarketer, search advertising will hold on to just less than a 43% share of the total digital market through 2023.

For the full article click here 

Daily Minute Master Series – November 26, 2019

/by

Social Media

Pinterest launches Pinterest Shop for small businesses that make and sell products

Pinterest has launched Pinterest Shop – a new dashboard curated by Pinterest that showcases the profiles and products of small businesses in an Etsy-style fashion. Shop currently includes 17 different small businesses that make and sell unique goods and have uploaded their product catalogs to Pinterest. The products are then automatically turned into Product Pins. Pinterest said it will continue updating the Pinterest Shop with products from select businesses. Pinterest’s native visual platform acts as a discovery engine for users to generate ideas, which translates seamlessly to users who view a pin and decide to make a purchase. With Pinterest Shop, users can browse a selection of curated products from small businesses within the same environment they’re already familiar with. For small businesses, the ability to showcase a profile and connect with audiences in a personal and familiar way could help drive sales in time for the holiday rush.

For the full article click here 

Snapchat Lets Advertisers Run Video Ads Up to 3 Minutes in Length

Snapchat is rolling out new options for advertisers, allowing them to run ads as long as three minutes. The new ad units, called extended play commercials, can still be skipped after six seconds like other Snapchat ads. Extended play commercials will be displayed as mid-roll ads, similar to shorter Snapchat commercials. The extended play format is designed to give advertisers an opportunity to tell longer stories to engaged viewers.

For the full article click here 

Marketing

6sense and Drift partner to enhance ABM processes, help users identify high-value prospects

Account-based orchestration platform 6sense announced a partnership with Drift to provide a new integration between 6sense’s Company Graph and Drift’s Intel feature. The connection will provide curated company-level website visitor data to Drift Intel. 6sense will also provide account identification capabilities to the companies’ joint customers. Drift’s conversational marketing platform helps users streamline the buying process. The addition of 6sense’s Company Graph data will allow Drift Intel customers to identify high-value prospects and enables them to engage them with targeted, personalized messages.

For the full article click here

Google Maps the dominant local search tool, followed by Facebook and Yelp

It’s not a secret that Google Maps has solidified its place as the dominant entry point for local search. In fact, a new consumer survey from Brandify found that 77% of respondents use Google Maps to find “near me” business information well ahead of other sites. Facebook is the number two choice for local business search. That’s followed by Yelp and “business website.” This is another rejoinder to those who believe the small business website is dead. hat most marketers still don’t fully appreciate is that most online research results in an offline purchase. This is the dominant use case now for non-informational searches: a user on a smartphone looking for a product or service, where the transaction or fulfillment is offline. But if the Brandify survey is representative, the majority of these local searchers are just going to show up at a business or store, making tracking them a significant challenge.

For the full article click here

 

 

Daily Minute Master Series – November 25, 2019

/by

Social Media

Facebook’s Testing a New ‘Favorites’ Friend Listing for Facebook Stories

Facebook is reportedly testing out a new option which would enable users to share their Facebook and Messenger Stories with smaller, selected groups of friends, as opposed to all of their connections. The option would provide a new ‘Favorites’ list option for you to share your Stories to. Tap on the Favorites listing and you would be able to select users to include on the list. That seems to align more with the broader usage of Stories as a more private option – the format originated from Snapchat, where communication with your closest connections is the focus. There’s no word on any official release, or how the functionality would work (for example, could those on that initial ‘Favorites’ list then re-share the story from their profiles?), but it could be another element to watch in 2020 as a potential addition to your Stories strategy. 

For the full article click here 

Facebook Removes Option to Add Friends to Live-Stream Broadcasts

Facebook is shutting down its live-stream with friends feature, which it launched back in 2017. Live with friends never seemed like a major focus for Facebook Live, but Facebook Live in general seems to have de-prioritized somewhat after that initial boom. Which, as noted, may be a trend among the live-stream function altogether, as users move onto other elements, like Stories, and increasingly, messaging.   Part of the problem with streaming has actually been in creating good content. Yes, it’s cool to be able to broadcast yourself to your connections whenever you want, but actually creating quality, entertaining live-stream videos, on a consistent basis, is hard, and not everyone can do it. Given that Facebook’s retiring the option, it would suggest that it largely won’t be missed, but it did provide another angle to Facebook Live streams, and lessened the burden of being consistently entertaining in your own right.

For the full article click here 

Marketing

Gmail app adds AMP for Email support for Android and iOS

Google has announced that the Gmail app for Android and iOS will be rolling out support for AMP for Email, the dynamic content feature that allows users to interact directly within emails. The update is available to all G Suite editions and will be set to “on” by default. Users viewing emails through a third-party app will receive a static version of the email. Serving dynamic emails allows marketers to extend the lifetime of their brands’ emails. Marketers who take advantage of AMP for Email can keep their customers up-to-date without sending redundant emails by including dynamic content like the status of an e-commerce order. It also allows recipients to take actions such as unsubscribing without having to leave the body of the email. With the Gmail app now supporting dynamic content, marketers have the opportunity to deliver engaging mobile experiences that don’t require the recipient to open another app or browser.

For the full article click here

Google Ads to Provide More Data on the Performance of Smart Bidding

Google Ads will provide advertisers with more transparency into the performance of smart bidding strategies. In the bid strategy report, advertisers can now view the top bidding signals that are driving the success of their ad campaign. The bid strategy report may also include combinations of the above signals. For example, the report may show that people are more likely to convert when searching for the keyword “business” in Los Angeles on a Saturday. Top bidding signals will be viewable for campaigns using Target CPA and Maximize conversions on Search. Support for Target ROAS and Maximize conversion value will be available at a later date.

For the full article click here 

Daily Minute Master Series – November 22, 2019

/by

Social Media

Twitter Rolls Out Option to Hide Tweet Replies to All Users

After months of testing, Twitter has now announced that is new ‘Hide Replies’ option will be rolled out to all users globally. You’ll now have the option to remove any tweet replies, and better control your tweet engagement. When you do choose to remove a reply, your tweet will get a small page-type icon in the bottom right corner. Any user will be able to tap on that icon and get a full list of replies which have been hidden, which means that it’s not a block, as such, but a means to keep the conversation on track, and remove abusive and/or unnecessary replies. That could prove to be a particularly beneficial process, as it can help to highlight unacceptable tweet behavior, and maybe make others re-think similar approaches. In many ways, it’s just a first step, but providing additional control over your on-platform experience will be beneficial many users, and could help clean-up and improve overall discourse within the app. 

For the full article click here

Facebook Considers Changes to its Political Ads Policy

As you may have heard, Facebook’s decision not to subject political ads to fact-checking has caused a lot of concern, in various sectors. With The Social Network rolling out a range of measures to stop potential misuse of its platforms by politically-affiliated groups in the wake of the 2016 US Presidential Election, its decision to allow lies in political ads in the coming campaign seems at odds with such efforts. Add to that the fact that every other digital platform – including Google, which this week announced its own political ad restrictions – now either doesn’t accept political ads or subjects them to fact-checking, and you can see why the pressure would be on the world’s largest digital platform to re-think its stance. Facebook could still do more. Facebook could still subject political ads to fact-checks, it could add in new labeling to signify such, or it could, as Twitter has done, just stop selling political ads.  There’s nothing official as yet, but expect to see Facebook’s political ads policy change within the next few months.

For the full article click here 

Facebook to pull location from ad set when creating new Lookalike audiences

Facebook is testing the removal of the location field that advertisers use to create Lookealike audiences –  Facebook’s tool for reaching new audiences based on how they compare to existing customers. In the test, Lookalike audiences use locations from ad sets – eliminating one extra step in the targeting setup process.  For brands that target audiences across multiple geographic locations, inputting locations to build a lookalike audience can be a time-consuming and duplicative effort. Pulling location data from ad sets can help advertisers speed up the Lookalike setup process and reduce the potential of missing a key target location.

For the full article click here 

Marketing

Google Ads intros ‘restricted data processing’ capability for CCPA compliance

Google will offer restricted data processing to enable businesses to comply with the California Consumer Privacy Act (CCPA), the company announced Wednesday. With restricted data processing enabled, Google will act as an affected business’ (advertiser, publisher or partner) data processing service provider. Restricted data processing, Google explained, will “restrict how it uses certain unique identifiers, and other data processed in the provision of services to you, to only undertake certain business purposes.” Similar to the EU’s General Data Regulation Protection (GDPR), the CCPA provides several data privacy protections for California state residents. It is set to go into effect on January 1, 2020. Affected businesses must give California residents the ability to opt-out of the sale of their personal data on their website homepages. With restricted data processing applied, features such as adding users to remarketing lists, similar audience seed lists will not be available. Google notes that for App campaigns this means users who download an app from an ad will continue to see ads for the app.  If your business falls under CCPA, you’ll want to be sure you’re adhering to the regulations across your digital marketing efforts. Given the size of California’s population, this regulation will have an impact on the ability of those businesses to retarget and build lookalike audiences based on site visitors and customers on a potentially sizable percentage of their potential audience (California represents 12% of the U.S. population).

For the full article click here 

Daily Minute Master Series – November 21, 2019

/by

Marketing

Google’s ‘Duplex on the web’ enables the Assistant to buy movie tickets for you

Google is making it possible to use the Assistant (via Duplex) to buy movie tickets online. Back in May at Google I/O, the company announced that it was expanding the AI-powered Duplex beyond restaurant reservations to booking rental cars and buying movie tickets. Called “Duplex on the web,” users will be able to use the Google Assistant for new reservations and purchase categories. Movies is the latest example. Android users in the U.S. or U.K. can ask the Assistant for movie showtimes or search movies in the Google app. The Assistant will then lead searchers through a “buy tickets” process that involves theater selection, movie times and, if available, seat selection. A saved payment card needs to be in Chrome to work in this case. Google has now talked repeatedly about “helping users get things done in search and with the Google Assistant. This is about making search more transactional and owning the transaction. Google is doing this in shopping and across the board in local (e.g., food ordering). If these capabilities (i.e., Duplex on the web) take off, publishers and brands will need to be partnered or integrated with Google actions/services or risk losing the transaction to a competitor. It will also mean that Google owns the customer.

For the full article click here 

Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns

Last year, Google launched its Reach Planner tool which provides estimates for YouTube ad campaign reach and performance based on a range of metrics and inputs. Now Google’s looking to improve its comparison tools by adding in TV reach data from Nielsen, in order to provide insight into how ad spend on both TV and YouTube can impact campaign reach. Now, with comparative TV and YouTube data on one screen, advertisers will be able to identify optimal targeting and reach options to achieve their desired goals. Obviously not all advertisers will benefit from this, as not all are running TV ads, but for those who are using online and traditional TV campaigns, the comparative data could provide significant insight, and help to optimize reach.

For the full article click here 

Social Media

Facebook Adds New Options for Brands to Control Ad Placements

Facebook has announced a new set of brand safety tools which will enable businesses to better control where their ads appear across Facebook’s various ad delivery networks. Facebook is adding a new, dedicated section within Business Manager/Ads Manager where brands can create block lists, get delivery reports and set account-level inventory filters (as opposed to having to apply them one campaign at a time). Facebook is also looking to give advertisers the capacity to white-list the types of content they appear on for in-stream video ads. The new measures will provide additional assurance for advertisers, enabling them to avoid any concerning associations, while also improving targeting options to their focus audiences. Facebook also notes that while it has a zero-tolerance approach for harmful content on its platforms, “that doesn’t mean zero occurrence”. Given that some content can slip through the cracks, additional measures like this will provide advertisers with more options to manage their ad placements, and maintain greater awareness of the same.

For the full article click here 

Twitter Adds New ‘Conversation Insights’ to Media Studio

Twitter has added a new ‘Conversation Insights’ element to its Media Studio tool, which provides more specific data on your tweet mentions, who’s mentioning you, and filters to provide additional information on the types of accounts engaging with your profile. You can filter the tweet timelines by follower and engagement thresholds, language, Tweet format, and verification status, helping you locate more influential and region-specific mentions. Twitter’s also planning to add in the capacity to engage with Tweets, share them, or even reply directly from the Conversation Insights page sometime in future.

For the full article click here

Daily Minute Master Series – November 20, 2019

/by

Social Media

Instagram’s Testing a Display New Layout for IGTV Content

As discovered by reverse engineering expert Jane Manchun Wong, Instagram is still working on new ways to get more people engaging with IGTV content. Instagram is working on a new format for IGTV content which would switch your main feed into a vertical scrolling list, leading you through to the next video in stream. Instagram’s also looking to add categories into your IGTV discovery listings – for comparison. IGTV seemingly hasn’t taken off as Instagram might have hoped as yet, but with Snapchat’s original programming seeing big viewer numbers this year, you can bet that Instagram will be looking to give IGTV another push in 2020, which this new discovery format could play a part in. With younger viewers becoming more attuned to short-form, episodic content online, IGTV seems well-placed to potentially capitalize on this. Whether that happens or not is another thing entirely. 

For the full article click here 

Snapchat Says Political Ads on its Platform Are Fact-Checked, Adding to Debate

Snap Inc. CEO Evan Spiegel has said that his platform fact-checks all ads, including those from political candidates, adding even more fuel to the ongoing debate. That seems like a logical stance to take, though as Facebook has repeatedly noted, there are a lot of gray areas in such calculations. Where do you draw the line on misinformation? An obvious untruth is easy for people to pick out, but what about a claim like ‘President Trump has improved the American economy and created millions of jobs’. Is that true? It is and it isn’t in varying measure, and it’s more nuanced claims like this – from politically-affiliated groups in the US, and in every other nation where these platforms operate – that can make such processes difficult to enforce in a fair and measured way. 

For the full article click here 

Marketing

Google brings audio news aggregation to smart speakers, phones

Google has launched what it calls “Your News Update,” an audio news feed that you access through the Google Assistant. Sources, which Google paid to license, include ABC, CBS, Fox, CNN, AP, Politico, USAToday and many others — though apparently not NPR. Users need to set up the audio feed as a news playlist, through the Google Assistant app. News aggregation is a mixed blessing for publishers. It can deliver traffic, branding and (some) monetization but for some it can also reinforce usage of the aggregation site, rather than drive traffic to the source. In the past few years Google has been trying to build appealing consumer news products, while also boosting traffic and revenue for publishers.

For the full article click here

Google testing car rental comparison ad unit in search results

Google is testing a sponsored widget for car rentals in the search results. The ad unit allows users to enter the kind of rental they’re looking for, along with the dates needed. Ads appear below with offers from car rental agencies, including the day rate and car model. The example above shows offers from Priceline and Thrifty. The sponsored car rental widget puts a comparison function at (or near) the top of the page and could conceivably drive higher engagements than individual listings and ads. Currently, car rental search results typically include a number of text ads followed by a local pack. Google runs similar sponsored widgets for Flights and Hotels in the search results. As far as I’m aware, this is the first foray into a special program for car rentals. Presumably, as with Hotels, Flights and Shopping ads, the car rental offers are powered by data feeds. It’s also another example of Google enabling users to research and take actions from right within the search results.

For the full article click here

Daily Minute Master Series – November 19, 2019

/by

Social Media

TikTok Reaches 1.5 Billion Downloads, Seeks to Distance Itself from Chinese Government Links

According to the latest data from Sensor Tower, the short video app has now exceeded 1.5 billion downloads worldwide, making it the third most downloaded, non-gaming app of the year (after WhatsApp and Messenger). US growth is good, but India, with over 1.3 billion total citizens, and a rapidly growing digital economy, may be even better for the app’s longer-term future – if TikTok becomes the must-have app among younger Indian users, that will set it up for huge success, and huge advertising potential in that market. TikTok’s also experimenting with social commerce links and new ad types which could expand on its potential for brands and businesses. There’s a lot to like for social media marketers, and TikTok could well be for real, and could be set for a major rise in 2020. 2020 could be the year for TikTok, and if it continues its rise in India, it could well be on track to become the next big social platform – and as such, getting in now and establishing a presence may be of some benefit. Or it could stumble and fall back. 

For the full article click here 

Snapchat Adds Extended Mid-Roll Video Ad Option

Snapchat is giving advertisers more room to tell their stories in mid-roll video ads by expanding the time limit for its video ads to three minutes. According to AdWeek, Snapchat users will still be able to skip the mid-roll video ads after six seconds, but advertisers will be able to use the option for longer video messaging, in order to keep those viewers who are interested engaged. Snap says that the option will provide more capacity for advertisers to utilize their existing video assets, rather than having to cut them down to six seconds, which may provide more opportunity for cross-promotion and engagement. Capitalizing on that increased interest will be a key focus for Snap in 2020, and you can expect the platform to launch new original programming and additional ad formats in line with usage trends.

For the full article click here

Marketing

Google Maps becomes more ‘social’ with Local Guides follow feature

Google’s Local Guides program has more than 120 million members in 24,000 locations globally. They are a largely invisible but indispensable part of the Google Maps experience, providing reviews, images and other content as well as answering questions (Q&A) about local businesses and places. Now the Guides are about to become more visible. Maps users in a number of cities will soon be able to follow Local Guides and see local recommendations of places and things to do. For You is essentially a local discovery feed, like other Google content feeds. It’s not clear how widely used it is; Google hasn’t released any data to my knowledge.  When users follow a Local Guide, they’ll see that person’s recommendations. This essentially mirrors the local business follow feature in Google My Business and the lesser-known follow Lists feature in Maps, which lives under “Your Places.” Google has made numerous attempts to build social networks or social products over the years, most visibly Google+. All have essentially failed, unless you consider YouTube a social network. Now Google is layering social features into successful, established products. But will those features be adopted? That’s the relevant question.

For the full article click here

Shutterstock’s new music subscription offers affordable music licensing for content creators

Shutterstock has launched an unlimited music subscription plan for content creators and digital marketers, offering more than 11,000 tracks that can be included in web-based content, including YouTube videos, podcasts and conference presentations. The subscription fee is $149 per month, and includes access to the Shutterstock Music library with music tracks searchable by genre, mood or popularity. The company says its music selection has been curated by professional musicians, with hundreds of tracks added every month. This latest offering from Shutterstock gives digital marketers and content creators the ability to spice up their content — putting a professional shine on things like podcast intros, YouTube ads or conference and trade show presentations. At $149 per month, it’s a cost-effective feature for marketers lacking the budget and resources to invest in high-end music productions for various projects.

For the full article click here

Daily Minute Master Series – November 18, 2019

/by

Social Media

Facebook releases several ad personalization capabilities

Facebook is bringing more machine learning-driven capabilities to its ads platform to improve personalization, the company announced this week. Advertisers will now be able to automatically serve different ad formats to audiences based on the machine learning model’s prediction of a user’s format preference. Campaign managers can access this capability from the Facebook Dynamic Ad unit when creating ads for the catalog sales, traffic and conversions objectives in Ads Manager or the API. Facebook has also rolled out a responsive ad feature that allows advertisers to input multiple text options for the primary text, headline and description fields when building single-media ads for traffic, app installs, and conversions objectives. In Ads Manager, advertisers can now add different languages to be auto-translated for international audiences. For smaller organizations, creating highly personalized content can be challenging if time and resources are limited. By leveraging machine learning to dynamically select ad formats, creative, and text on the ad impression-level, advertisers can more efficiently deliver campaigns that reach the right audience, at the right time, with less effort.

For the full article click here 

Twitter Releases New Political Ad Policy Following Announcement of Ban on Political Ads

Twitter CEO Jack Dorsey was heavily praised last month when he announced, in no uncertain terms, that Twitter would ban all political advertising on its platform. First off, Twitter says that it will prohibit the promotion of political content. Twitter has also launched a new ad category called ‘Cause-based advertising’. Under its ’cause based’ banner, Twitter will allow for restricted promotion of ads. These ads cannot be used to “drive political, judicial, legislative, or regulatory outcomes”, and advertisers will need to be certified to run such promotions. Twitter will also limit the targeting capacity of any such ads.  ​Additionally, news publishers who meet Twitter’s exemption criteria will be allowed to run ads that reference political content and/or prohibited advertisers under its political content policy, “but may not include advocacy for or against those topics or advertisers”. So publishers can promote their coverage of the news, but not opinion pieces which advocate for a specific political angle.

For the full article click here

Pinterest Expands Self-Help Tools, Outlines Improvements in Detection of Self-Harm Content

After first launching its self-help tools to assist those searching for terms related to mental health concerns back in July, Pinterest has this week expanded its self-help assistance exercises to cover more types of potential health problems, including depression and self-harm. The exercises provide tips on how to deal with such issues by re-directing energy into things like “starting a journal and rereading it a few days later to get some perspective on your thoughts”. The exercises themselves have been formulated in partnership with The Stanford Lab for Mental Health Innovation, Vibrant Emotional Health and the National Suicide Prevention Lifeline. Pinterest does note that these activities are not intended to replace professional care, but they may provide quick assistance to those in need via the platform. As social platforms continue to play a larger role in our interactive process, especially among younger generations, it’s critical that such efforts get more focus, and that automated detection systems continue to improve in order to help people trying to best manage such distress.

For the full article click here

Marketing

Redesigned Microsoft Advertising Editor now available

The latest version of Microsoft Advertising Editor has an updated look and some new features designed to make it easier to use. The redesign coincides with a new look for the web interface that’s rolling out. Microsoft is testing showing several types of AI-powered recommendations in Editor. The recommendations, which can include suggestions such as to add new keywords, set estimated mainline bids and fix ad groups without ads or keywords, are noted with a lightbulb icon. This update will still feel familiar (the editor pane is still at the bottom of the screen rather than on the right side as it is in the updated Google Ads Editor). There are also several additional updates: Zipcode targeting, responsive search ads (RSAs), price extensions and dynamic search ad descriptions and longer titles are all now supported in Microsoft Advertising Editor.

For the full article click here

 

t2Marketing International

Let’s connect

Marketing Rundown

Our curated weekly rundown with everything you need to know about media, marketing and digital news.

[revue_subscribe]

Insights

Our blog is full of important news and information for you.

Books, white papers and more

Members of t2 are keynote speakers at international digital marketing conferences, content contributors.

Specialized Expertise

t2 can grow your business across integrated verticals. Contact us for help with website development and technical needs, growing your ecommerce or Amazon business, and Web3 projects.