4 Statistics That Show the Potential of Pinterest for Advertising
There has been a lot of talk about Pinterest since 2017 as it has shown incredible growth year after year. Despite the buzz, marketers often don’t take the time to review the statistics and truly understand how powerful this new platform really is. Here are four statistics showing why you should consider Pinterest for your next marketing campaign.
People who use Pinterest spend 29% percent more on retail than the average person
Pinterest may seem foreign to advertisers on social media given its more recent rise to marketer knowledge. It may however be a hidden gem given the demographic which the platform targets. At a nearly 30% increase in retail spending, Pinterest users may be an easier demographic to market and sell to compared to Facebook advertising.
40% of Pinners Have a Household Income of $100k+
Given Facebook’s recent changes to the targeting capabilities of ads, advertisers are having a harder time targeting higher income users. For there advertisers, Pinterest may be worth taking a closer look. With 40% of users having a household income of 100k+ and 50% making 50k+ there is a unique opportunity with Pinterest to target a high-earning demographic.
Pinterest users plan twice as early as users on other social media platforms
According to Pinterest’s Possibilities Planner, users plan for holidays and events twice as early as other social media users. To potentially increase revenue, advertisers can being their event and holiday advertising a few months earlier on Pinterest before advertising to other social media platforms. This may allow them to capture a greater part of the market and at a reduced cost given the lack of competition for search terms such as “Christmas” in August.
250 Million people use Pinterest every month
Given the advantageous demographics of Pinterest users, it is even more convincing to note the number of monthly users on Pinterest. This number is growing quickly increasing from 200 million to 250 million from 2017 to 2018. If this growth continues, Pinterest will be hard for advertisers to ignore and will continue to become more mainstream in the eye of the public.
Pinterest is worth looking into for your next social media campaign. Despite it still being far behind competitors like Facebook with over 2.2 billion monthly active users, it is growing quickly. Try out Pinterest for as part of your next marketing campaign. You will want to be ready and knowledgeable when it becomes big enough to use regularly as an advertising platform.
