Social Media Marketing: Top 3 Twitter Marketing Tools

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What tools can you use to enhance your social media marketing when it comes to Twitter?

Social media marketing has paved the way for developers to create some fascinating and efficiency-boosting tools when it comes to Twitter management for your business, but with so many tools out there, it can sometimes feel like the more complicated aspect of your social media marketing arises when you have to choose the right tool for your Twitter management. Below is a breakdown of the three best social media marketing tools to manage your Twitter efficiently.

1. Hootsuite/Seesmic

Millions have signed up for and are currently using Hootsuite to manage their corporate Twitter accounts. The numbers alone go to show that this is a powerful tool when it comes to social media marketing, and there are a few reasons why. First, Hootsuite allows users to amalgamate all fo their Twitter handles under one roof, which eliminates the time wasted when it comes to managing multiple handles for one business. This may seem like a minor detail, but when you think about it, how much time can be wasted switching from account to account throughout the day and managing all of these accounts properly? It adds up.Hootsuite for Social Media Marketing

Second, Hootsuite is one of the only tools available that allows you to integrate your Twitter, Facebook, LinkedIn, YouTube and Google+ accounts. Once the API is made available, Pinterest will be added to the mix, and virtually all of your brand’s social media marketing efforts will be manageable under the Hootsuite dashboard. No other programs make it as easy as Hootsuite, but that does not mean you can simply sign up and go. Yes, Hootsuite is a relatively intuitive program, but in order for your social media marketing to be successful, you need to take the time to learn the program. This means signing up for the Hootsuite University and going through every aspect of their training. It does not take long, and the benefits to understanding the program in its entirety will make for a much simpler management of your social media program.

There are also some strong reporting capabilities when it comes to the management system, so you will be able to observe, tweak and develop reports for your campaigns that allow both you and your managers to see exactly how successfully your programs are working.

2. SocialBro

SocialBro is a tool developed exclusively for Twitter and, more importantly, focuses on optimizing your Twitter efforts to get the most out of your campaigns. The reporting capabilities of SocialBro SocialBro Social Media Marketing are unparalleled, and the data derived from the software gives insights that will help you maximize nearly every aspect of your campaigns.

SocialBro develops reports that show exactly where your tweets resonated, at what times you stand to derive the greatest benefits from tweeting, where your audience is most active throughout the day and week, and so much more. Using these reports in-house will allow you to quickly and efficiently modify your social media marketing strategies in order to ensure that every aspect of it is performing at peak levels and driving the highest results.

We have pointed out multiple times in past posts how crucial strategy is when it comes to successful social media marketing, and SocialBro allows you to optimize that strategy much faster than almost any other tool available on the market.

3. Buffer

Buffer is a simple, efficient publishing tool that, like Hootsuite, allows you to incorporate Twitter, Facebook and LinkedIn. Combined with SocialBro, this tool is made all the more impressive as you can coordinate your scheduling with the reports generated with SocialBro to ensure that your social Buffer Social Media Marketing media marketing is functioning at maximum capacity and you are not missing out on any opportunity.

Buffer allows users to load multiple accounts, schedule posts and messages across a variety of networks, and provides some solid analytics when it comes to the success of your campaigns. (Never ignore the power of good reporting!)

There are also a ton of great apps and extras that are available with Buffer that make your social media marketing management that much simpler.

While these are just a few of the tools you can use to manage your Twitter and social media marketing, they are certainly not the only ones. However, these have been tried, tested and are true, hence our listing them as the top 3.

Can you think of any other tools that you have worked with and find to be among the best? Tell us in the comments below or on Twitter!

Social Media Marketing Social Media Strategies

Social Media: Moments to Remember 2012 [INFOGRAPHIC]

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What were some of the biggest social media moments of 2012?

There was no shortage of major events that took place in the world of social media in 2012. Having rung in the New Year earlier this week, we thought we would take this opportunity to share an infographic detailing some of the biggest social media moments of the last year. We all remember Kony, Gangnam Style and the Facebook IPO, but there might be a few moments we forgot about, or even overlooked. Have a look below for the social media year in review, and tell us in the comments or on Twitter is there are any other major moments you can think of that aren’t listed!

stateofsocial2012

Optimizing Social Media Strategies: 5 Tips to Maximize Success

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Why worry about mowing the lawn when your house is on fire?

Social media strategies require a great deal of planning in order for their execution to generate success. While the statement above may seem a tad extreme, it holds very true: why worry about the less industry-relevant networks when you should be focusing your efforts more heavily on other ones? Below are a few tips and pointers that should help you understand how to organize your social media strategies in order to focus your social media efforts where they stand to generate the best results.

1. A Presence on the Big 4 Is Important, but Focus Shouldn’t be Uniform

Having your brand or business present across all of the Big 4 (Facebook, Twitter, YouTube, LinkedIn) is important, but the focus of your social media strategies should not be uniform across all four of these networks. For certain industries, some of these networks prove to be far more important than others, and your time should be well divided among these four so that those networks apt for your industry receive more attention than those that are not. Below is a great breakdown from the experts at HubSpot detailing where a large number of industries are focusing their efforts, and should give you an idea of how to align your social media strategies when it comes to the Big 4.

Social Media Strategies by Industry for Big 4

2. Think Pinterest Is Just for Visual Industries? Think again.

We recently posted about incorporating Pinterest into your social media strategies, and this article details exactly how you can go about using Pinterest for your business. But if you think that Pinterest is simply about loading pictures for a visually-oriented industry, you might be missing out on an incredible opportunity to capitalize on the social network’s referral power. Our article explains that in great detail, and this pie chart shows a breakdown of the top 10 industry websites to be using Pinterest to drive referral traffic.

[iframe src=”http://infogr.am/Top-10-Industry-Distribution-Using-Pinterest/” width=”550″ height=”805″]

3. Google+ Helps You Target a Niche Audience

There is plenty of literature out there that might suggest Google+ is a waste of time for many businesses looking to optimize their social media strategies. This is simply is not true. A little while back, we posted an article about the new Google+ Communities and how they are revolutionizing the way businesses share content. These Communities offer businesses the ability to target niche audiences made up of people who have all expressed an interest in what you have to offer. Furthermore, the content on these communities is shown to everyone, as it does not follow the same EdgeRank system as Facebook, which limits exposure of some content. That said, Google+ may still not be where you should be focusing all of your time. Have a look at the breakdown below to see which industries are focusing their efforts on Google+, and see if you fall into any of these categories.

[iframe src=”http://infogr.am/Top-10-Industries-on-Google/” width=”550″ height=”805″]

4. Set a Timeline and Stick to It

No, this has nothing to do with your Facebook Timeline. We are talking about a roadmap. One of the most important elements when it comes to successful social media strategies is not rushing through the process. Now that you know where you should be focusing the majority of your efforts, set an execution agenda and stick to it. It is easy to expedite a process when you think you have done everything you set out to do, but monitoring and tweaking your strategy as you go along is par for the course. You should be setting yourself timeframes in which to work in order to ensure that when you are ready to move on to a new social network, you have optimized every aspect of the last one.

Say you begin with Facebook and Twitter accounts. Set up is simple, and publishing content is easy as well. But over time, you may notice, through the use of analytics and insights tools, that certain posts garner more exposure, and certain types of tweets generate more referral traffic and higher click-throughs. Using this information, you will be able to optimize your social media strategies so that when you move on to the second stage, you won’t find yourself overwhelmed with the unresolved issues of the first.

5. Don’t Sweat the Small Stuff

You might model your social media strategies after some of the more successful campaigns you see out there, and then you might find that your social media strategies are not exploding at the rate you had hoped for. That’s ok. There are two things to keep in mind when running your social media campaigns. First, like anything, it takes time for your efforts to show results. Second, social media is ever-changing and thus, your social media strategies will constantly evolve, and by the time you see major results, your campaigns might be completely different than when you initially launched them. With proper social media strategies in place, however, you stand to see results at a much faster rate than if you launch your campaign blind, and with these tips properly incorporated into your social media strategies, those results will be much greater than the average.

Do you know of any other helpful tips that can help build up a social media campaign? Tell us in the comments below or on Twitter!

Social Media Marketing Social Media Strategies

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