Ever wonder how you can track goals in Google Analytics?
Google Analytics is an outstanding tool. With the right filters, goals, segments and understanding, it can be as powerful as many enterprise level softwares when it comes to tracking the success of your digital and social marketing.
But in order to get to that point, you need to know how to set the system up. Unlike many enterprise level analytics systems, Google Analytics requires quite a bit of manual labor.
While entire blogs can be (and have been) written about the intricacies of Google Analytics, this short video simply explains how to go about creating and tracking simple goals in Google Analytics. Have a watch and try setting some up on your account to see how they work.
Hint: It is best to create a separate view in Google Analytics when testing different functions in order to prevent any permanent changes or losses to your data.