Web3 and
Marketing
in the

METAVERSE

New Marketing Opportunities For Your Brand in the Web3 Space

Web3 and
Marketing
in the

METAVERSE

New Marketing Opportunities For Your Brand in the Web3 Digital Space

t2Marketing creates Metaverse and Web3 marketing strategies and campaigns with a clear understanding of your goals, audience, and objectives and dovetails these into the creation of tokenized digital campaigns that create value for the user.

The Opportunity in Web3

As marketing tools, Web3 strategies and campaigns are radically altering the concept and use of digital assets and creative content. Creating and marketing these campaigns requires a revolutionary shift in the way you think about and design marketing programs, gather data, and as the means by which you connect with your audience and engage them with your brand.

As this digital revolution grows, users will be looking to the value that your campaigns deliver. This will be the first step in customer adoption and acceptance, moving Web3 and Metaverse assets out of the speculative market and into mainstream consumer applications.

Understanding the Space and Your Project

t2Marketing weaves the Metaverse and Web3 initiatives into a coherent and clear set of deliverables designed to connect with your target audience across all of your interrelated touchpoints.

We then develop a robust rollout initiative centered upon consumer education, information, and transparency.

Delivering Utility with NFTs

Collectors, buyers, backers, advocates, and admirers must see the inherent value in the NFT assets you create beyond the opportunity to flip them for a profit.

NFTs can deliver utility through unlockable digital experiences, access to ‘members only’ benefits and merchandise, vested ownership of physical goods, retail marketing opportunities, additional revenue streams, direct involvement in product development, and the simple bragging rights of owning a unique, brand-specific NFT.

Know Your Web3 Project

t2Marketing designs branded Web3 and Metaverse marketing campaigns with a clear understanding of your goals and objectives and dovetails these into the creation of value-driven digital assets.

We then develop a robust rollout initiative centered upon consumer education, information, and transparency.

Digging Into the Data

Every Web3 and Metaverse marketing campaign incorporates numerous communications touchpoints.

The data and analytics generated by these data streams allow you to generate meaningful messaging and interactive experiences with your customers leading to increased brand loyalty and advocacy. Understanding how to generate meaningful data and use that data to make informed business decisions is paramount to the success of your campaign from both an external and inward-facing perspective.

Creating a Web3 Action Plan

Building a Successful
Web3 Project

Successful Web3 campaigns at the consumer level deliver a dynamic branding experience that provides the acquirer with a sense of belonging and connection.

As an example, through the creative use of unlockable benefits or content, exceptional offers, rewards, membership access, or one-of-a-kind experiences, NFT users and collectors become part of something exclusive by virtue of the innate value of the NFT ownership experience.

Exceptional Web3 initiatives employ effective messaging and content that is compelling, persuasive, and inspiring. Delivered to the target audience through effective PR and engaging social campaigns, t2Marketing creates strategy that is designed to build communities and create a purposeful network of brand advocates who magnify the voice for your Web3 campaign.

Marketing Your Web3 Campaign

Reaching your audience and eliciting buy-in will involve a number of key components including branding, funnels, tactics, channels, and KPIs.

On social and influencer channels, we build awareness and establish stakeholder relationships while building and amplifying organic messaging.

On your website, we create content that tells the story behind your Web3 initiative. We also create circular marketing by connecting all your channel touchpoints.

We engage on platforms like Discord and Telegram where backers can interact. We also build hype and reinforce the value proposition around your project or campaign.

We measure KPIs such as user discovery, reach, fan generation, shares, inquiries and purchases. We take the data from these touchpoints and create forward-looking programs to enhance the Web3 campaign.