Case study
Wayfair
Wayfair wanted to develop a better relationship with women / moms and raise brand awareness among consumers
The Mandate
Engage and collect interest data from a new female/mom audience via influencer campaigns
Our Approach
Tailored micro influencers sharing curated, customized collections, product information, imagery and brand insights
Our Results
- Significant increase in brand awareness
- Exceeded new subscription goal
- Creation of new signs up for future targeting
Scope of Work
Influencer Campaign
Behavioral Data Analysis
Audience Segmentation and Persona Development
Hypertargeted Digital Ad Campaign
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