Case study
MGM Resorts
MGM Resorts needed to drive new engagement from Millennials
The Mandate
Build Awareness and interest in young demographic for a new MGM property
Our Approach
Leverage micro-influencers and their live content
Our Results
- Reached 200,000 new users
- 20% engagement
- 7% conversion to customers
Scope of Work
Campaign Strategy
Data Collection
On-Site Influencer Event
Post-Campaign Advertising
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