Daily Minute Master Series
September 4, 2025
by Corey Padveen
Marketing News and Updates
Apple’s rumored AI search tool for Siri could rely on Google
Apple is working on an AI-powered search feature for Siri – but it might need Google’s help to make it happen, according to a report from Bloomberg’s Mark Gurman. As noted by Gurman, Google is currently in the lead to help Apple revamp its voice assistant, which could involve using a custom Gemini model running on the iPhone maker’s servers.
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LinkedIn Expands AI Hiring Assistant to More Regions
LinkedIn is expanding access to its new AI-powered Hiring Assistant tools for recruiters, which will give more hiring managers access to the platform’s latest tools to help streamline the staffing process.
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Meta Shares More Info on its Incremental Attribution Tracking
If you’re an active Meta advertiser, you’ve likely noted the changes in your attribution tracking options over recent months. But if you haven’t, you now have more ways to measure ad performance, based on expanded response tracking powered by AI.
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The Behavioral Data You Need To Improve Your Users’ Search Journey
We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models (LLMs): We’ve seen GEO (Generative Engine Optimization) floating around, AEO (Answer Engine Optimization), and even LEO (LLM Engine Optimization) has made an apparition in industry conversations and job titles.
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Google Antitrust Case: AI Overviews Use FastSearch, Not Links
A sharp-eyed search marketer discovered the reason why Google’s AI Overviews showed spammy web pages. The recent Memorandum Opinion in the Google antitrust case featured a passage that offers a clue as to why that happened and speculates how it reflects Google’s move away from links as a prominent ranking factor.
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Google Quietly Raised Ad Prices, Court Orders More Transparency
Federal court documents show Google raised search ad prices through small adjustments that advertisers couldn’t distinguish from normal auction fluctuations. The details are based on Judge Amit P. Mehta’s remedies opinion, which states that Google used internal “pricing knobs” to increase ad prices by 5% to 15% at a time. Google’s own surveys confirmed advertisers noticed higher costs but didn’t realize Google was causing them.
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