Daily Minute Master Series
September 4, 2024
by Corey Padveen
Marketing News and Updates
X Shares Holiday Engagement Insights to Attract Marketing Spend
While Elon Musk’s X continues to make headlines for its political stances, it also remains a highly used platform, with over 250 million people logging onto the app every day to get the latest news and info on a wide range of topics.
For the full article click here
Snapchat’s Adding Sponsored Snaps to Expands Its Ad Opportunities
Snapchat’s adding some new ad placement options, as it looks to build on its recent ad business growth, while it’ll also soon provide more insights into app usage, in order to help marketers better understand how people are engaging with different elements of the app.
For the full article click here
Meta Shares Reels Marketing Tips in New Guide
Short-form video has become the most popular form of content consumption, and if you want to maximize your messaging, you need to be paying attention to Reels trends, and how they’re driving response in each app.
For the full article click here
Augmentation: Yelp Sues Google For SERP Features – Justified?
Yelp filed an antitrust lawsuit against Google for stifling competition and keeping searchers in its walled garden. Almost a month after Google was declared to be a monopoly, Yelp brings forward legal complaints for using SERP features to keep traffic on its site and illegally scraping and using Yelp’s content.
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How To Set A Winning Data Strategy For Value-Based Bidding
Value-based bidding is only as successful as the inputs you provide. It’s not just about having data; it’s about having the right data. In last week’s article of this value-based bidding series, we looked at how to determine whether this strategy will be a good fit for your business.
For the full article click here
AI for Maximum ROI: Expert Insights for Agencies and Small Businesses
The rise of generative AI has opened up a world of possibilities for agencies and small businesses, but with so many tools available, it can be challenging to determine which ones will truly drive results.
For the full article click here
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