Daily Minute Master Series
September 29, 2023
by Corey Padveen
Marketing News and Updates
X CEO Linda Yaccarino Says That the Platform is On Track to Return a Profit in the New Year
ccording to X CEO Linda Yaccarino, the platform is now on track to turn a profit by early next year. Which sounds amazing in broader context, given that the company formerly known as Twitter has struggled to reach profitability at any stage in its 17-year history. But X’s reformed approach, along with massive cost-cutting could now have it on track to establish a firmer footing, at least based on Yaccarino’s estimates.
For the full article click here
TikTok Launches New ‘Creative Assistant’ to Help Guide Your Ad Creation Process
TikTok has launched a new, AI-powered “Creative Assistant” tool within its ad tools, which will guide marketers through various aspects of the campaign creation process, by linking them to relevant examples, tools, and even producing sample ad scripts, based on tools in TikTok’s Creative Center.
For the full article click here
X Experiments With the Capacity to Pin Communities, Search Queries, Profiles and More
X is working on a new option which would enable users to pin anything, from lists, to communities, to a search query, so that they more easily re-access such in the app.
For the full article click here
Google Concludes Rollout Of September 2023 Helpful Content Update
Google has completed the September 2023 Helpful Content Update rollout, which began on September 14 and ended on September 28. Google says this update includes an improved classifier and brings several significant changes to the Helpful Content System, designed by Google to promote people-first content and demote content written for search engines.
For the full article click here
5 Google Analytics Reports Every PPC Marketer Needs To Know About
Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 10 years, dealing with this change has been tough. The previous platform provided easy-to-use reports at marketers’ fingertips in an instant. It’s easy to have a love/hate relationship with Google Analytics reports right now. As marketers, we have limited time in our work days.
For the full article click here
Google Expands Search Generative Experience (SGE) To U.S. Teens
Google has announced plans to extend its new generative AI-based search feature, Search Generative Experience (SGE), to teenagers aged 13-17 in the United States. The move follows the successful launch of Search Labs earlier this year and the feedback received from users aged 18-24.
For the full article click here
The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
