Daily Minute Master Series
September 27, 2023
by Corey Padveen
Marketing News and Updates
Social Apps Continue to Face Challenges in Implementing Shopping, Underlining the Challenge for X
While Elon Musk continues to talk about his “everything app” ambitions, which would see X become a hub for all sorts of transactions and interactions, various other social apps continue to show that the path to creating a “Western WeChat” won’t be easy, and in fact, could be impossible, due to evolving regulatory requirements, and distrust of big tech.
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X Looks to Add ‘Verified Only’ Reply Option on Posts as it Continues to Push Paid Subscriptions
X looks set to continue its push on X Premium sign-ups, with a new option in development that would enable you to restrict your post replies to verified users only in the app.
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X Tests New In-App Warnings on Profile Restrictions and Penalties
YouTube Unveils Suite of AI-Powered Tools For Video Creators
How To Get The Most Out Of Max Conversion Value And tROAS Bidding
If you have goals such as sales revenue, lifetime value, or profit margins, you should consider using value-based bidding (VBB). Perhaps you’re unsure of how to get started or how to value different conversions – or maybe you tried value-based bidding and didn’t see the results you expected.
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Google Launches Free & Paid Generative AI Training Courses
Google has introduced a range of training resources centered on generative AI. Two comprehensive learning paths are now available on Google Cloud Skills Boost. An “Introduction to Generative AI” path contains introductory, non-technical courses suited for sales, marketing, HR, and operations roles.
For the full article click here
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