Daily Minute Master Series
September 24, 2024
by Corey Padveen
Marketing News and Updates
TikTok Calls for Brands to Be Featured in Its 2024 Holiday Gift Guide
TikTok’s looking to help brands maximize their exposure in the app for the holiday period, by offering them the chance to be featured in the TikTok Shop “Holiday Emporium Gift Guide”, which will showcase a selection of products across the app.
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TikTok Expands Subscriptions to Non-Live Creators
TikTok is expanding its subscription option for creators, which will enable more users to build an audience of paying subscribers in the app.
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New Data Shows That X is Losing Users in the US and UK
Despite Elon Musk’s claims that X is reaching new record highs in usage every other month, and that the app remains a critical connector, the latest data shows that Elon’s X project is losing user interest, sparked, in many cases, by Musk’s own divisive commentary in the app. According to new insights, X has seen a significant decline in users in both the U.S. and U.K. in recent months, as Musk has continued to double down on his political stances.
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Reddit Announces AI & Automation Features To Its Ads Manager
Just in time for the holiday advertising surge, Reddit announced new AI and automation features to its Ads Manager. In their announcement last week, Reddit unveiled three distinct features to help advertisers unlock new opportunities for growth. These new features aim to especially help SMBs or any advertiser looking to get started in Reddit Ads.
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Preparing For The Feedless Future With Google Merchant Center Next
For some years now (ever since Google Merchant Center was introduced in 2010), ecommerce advertisers have been working with product feeds. It’s historically been a complex and often fragile process, but thanks to the introduction of Google Merchant Center Next, we have some new tools at our fingertips.
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Mullenweg: WP Engine Filed Legal Action Against WordPress
Matt Mullenweg, co-founder of WordPress and CEO of Automattic announced on Reddit that WP Engine initiated legal action against WordPress, Automattic, and Mullenweg himself. Mullenweg wrote that WordPress is countersuing. WP Engine is a leading managed WordPress host provider that Mullenweg alleges is violating the WordPress trademark. Mullenweg’s comments came in a Reddit thread titled “Matt Mullenweg needs to step down from WordPress.org leadership ASAP” in which he explained his side of the issue with WP Engine.
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