Daily Minute Master Series
September 18, 2024
by Corey Padveen
Marketing News and Updates
Social Media Remains a Key News Source for Americans
According to the latest study conducted by Pew Research, social media continues to play a crucial role in news consumption, with 54% of U.S. adults indicating that they get at least some of their news input from social apps.
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Snapchat Showcases Next Gen AR Spectacles
Snapchat is taking the next steps into AR wearables, with a new version of its Spectacles glasses that incorporate AR overlays on your field of vision.
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Snap Unveils a Range of Updates at Annual Partner Summit
Snapchat’s announced some big updates at its 2024 Partner Summit, including the next version of its AR glasses, which it’s hoping will be the next big stage for the company.
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Google Ads Rolls Out New Performance Max Insights And Controls
How To Choose The Right Bid Strategy For Lead Generation Campaigns
The big benefit of value-based bidding is that it allows you to prioritize conversions that are most likely to drive higher revenue or achieve your specific business goals, such as sales, profit margins, or customer lifetime value. By assigning different values to different conversion actions, you gain greater control over your bidding strategy and optimize for conversions that deliver the most significant impact.
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Google Brings AI Ad Image Editing To Search, Display, & More
Advertisers on Google’s search, display, app, and demand gen campaign types will soon be able to leverage AI-powered ad image editing capabilities previously limited to Performance Max campaigns.
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