Daily Minute Master Series
September 17, 2025

by Corey Padveen

Marketing News and Updates

Reports Suggest That US Will Lease TikTok Algorithm from China

With the U.S. government confirming that it has the framework for a TikTok sell-off deal in place, ahead of this week’s deadline for such a an arrangement to be brought into effect, more information is now coming to light as to how, exactly, TikTok will continue to operate in the region, in alignment with the “Protecting Americans from Foreign Adversary Controlled Applications Act.”

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YouTube Announces a Range of Updates at ‘Made On 2025’

YouTube had announced a range of new features at its annual “Made on YouTube” event, including updated AI generation options for Shorts, expanded analytics options, auto-dubbing expansion, a heap of live-stream updates, and more.

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President Trump Issues Fouth Executive Order to Keep TikTok Active in the US

Despite announcing that a TikTok-U.S. deal is imminent, the White House still needs a little more time to work out all of the details.

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Meta Shares New Insight Into Sports Engagement in Its Apps

Meta has published a new report, in conjunction with National Research Group, which looks at how Meta’s platforms help support sporting engagement, and drive sports fandom through communities, evolving digital experiences, and more.

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YouTube Adds Title A/B Testing And “Ask Studio” Analytics

YouTube announced two notable updates to YouTube Studio at its Made on YouTube event: A/B testing for video titles and Ask Studio, a chat-style assistant for analytics.

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How To Measure Brand Marketing Efforts (And Prove Their ROI)

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s why doing the harder, slower work of building a strong brand pays dividends when it comes to performance marketing efforts like SEO and PPC. We know this intuitively.

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