Daily Minute Master Series
September 16, 2024
by Corey Padveen
Marketing News and Updates
Reddit Provides Practical Tips on How to Maximize Ad Performance
As you map out your holiday marketing plan, it may be worth considering Reddit promotions this year, as a means to reach more high-intent searchers. Because while Reddit may have fewer overall users than the other big social apps (currently at 91.2 million daily actives), its highly engaged subreddit communities have now become valuable sources for product research, and gleaning insight during the buying journey.
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Meta Gains Approval to Use UK User Posts in AI Training
After pausing the development of its AI systems based on U.K. user posts back in July, Meta says that it has now gained approval to use public user posts within its AI training, after negotiation with British authorities.
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Meta Publishes Checklist for Holiday Marketing Planning
Okay, there are now only 100 days till Christmas, which means that it’s time to finalize your holiday marketing plans, and get a firm outline in place to ensure that you get the most out of your end-of-year push. And for most businesses (well, the ones reading SMT at least) that will mean running promotions on Facebook and/or IG, in order to reach the broadest range of interested consumers.
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Why Content Is Important For SEO
Content is SEO. More specifically, it’s one side of the SEO relationship. One core function of search engines is to connect users with the information they’re looking for. That information might be a product listing, a review, a news story, an image, or a video.
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Performance Max For Lead Generation: Advanced Strategies And Pitfalls To Avoid
Since its launch in 2021, Google’s Performance Max (PMax) campaigns have revolutionized how we approach cross-channel advertising. But while this AI-powered campaign has been a game-changer for many, particularly in ecommerce, its application for lead generation comes with unique challenges and opportunities.
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Google On Why Simple Factors Aren’t Ranking Signals
Google’s John Mueller affirmed in a LinkedIn post that two site characteristics that could be perceived as indicative of site quality aren’t ranking factors, suggesting that other perceived indicators of quality may not be either.
For the full article click here
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