Daily Minute Master Series
September 15, 2023
by Corey Padveen
Marketing News and Updates
TikTok Announces New Programming and Funding Opportnities for Latin Heritage Month 2023
Meta Announces New Ad Tools for the Holidays, Including Variable Budgets and In-Stream Discount Prompts
Meta’s adding some new ad optimization tools for the holiday push, including variable campaign budget options, new tools to entice purchase actions, and more direct linkage to buy products from ad displays.
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TikTok Partners with Billboard on New Trending Track Listing
TikTok’s looking to further solidify its connection with the music industry, via a new partnership with Billboard on an official “TikTok Billboard Top 50 Chart”.
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Meta Expands Horizon Worlds Access to Mobile Devices and Home PCs
After launching an initial beta test of Horizon Worlds on mobile devices with selected users last month, Meta has now announced that more people will be able to access its social VR experience via their phone, and via desktop PCs, beginning with a collaborative shooting game that will welcome more users into the Worlds experience.
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X is Testing an Expanded Profile Bio Section to Provide More User Context
X is looking to give users more room to explain themselves or their business, via an expanded bio section that’s currently in testing at the app.
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Mark Zuckerberg’s Remarks To Senators Promotes American AI Dominance
Mark Zuckerberg, CEO of Meta, offered remarks to the closed door Senate AI Insight Forum that sought to encourage continued American leadership in developing AI as a safe path toward providing the economic benefits of AI.
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