Daily Minute Master Series
October 4, 2023
by Corey Padveen
Marketing News and Updates
Google Announces New Requirements for Those Using Gmail for Mass Email Sends
Google is implementing some new rules to stop spammers from using Gmail for their mass promotions, with a new set of requirements for those that send more than 5,000 Gmail messages per day, which will put more onus on verification and recipient control.
For the full article click here
Google Discover Documentation Updated
Google updated their documentation for Google Discover to clarify why websites may lose traffic from Discover.
For the full article click here
Google Sets New Rules For Bulk Email Senders
Google has announced new requirements for bulk email senders to reduce spam and make inboxes more secure. The new policies will take effect in February 2024 and are aimed at companies and organizations that send large volumes of emails. The new requirements focus on email authentication, easy unsubscription from mailing lists, and limitations on overall spam rates.
For the full article click here
New Report Shows That Referral Traffic from Facebook and X Has Continued to Decline
In news that will come as no surprise to anybody who manages basically any kind of website, a new report has found that referral traffic from both Facebook and X has continued to decline over the past year, with social media traffic now contributing a much smaller chunk of your overall visitor numbers.
For the full article click here
Meta Proposes $14 Per Month Charge for an Ad-Free Facebook
Building on recent reports that Meta has explored the possibility of offering an ad-free subscription tier for both Facebook and IG, The Wall Street Journal has now detailed the proposed pricing for these new options, based on a proposal that Meta submitted to E.U. officials last month.
For the full article click here
LinkedIn Begins Testing Fully Automated “Accelerate” Ad Campaigns
LinkedIn continues to lean into AI, this time within its ad creation tools, with a new element called “Accelerate”, which will essentially automate the entire campaign creation process.
For the full article click here
The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
