Daily Minute Master Series
October 3, 2024
by Corey Padveen
Marketing News and Updates
Social media posts cost DraftKings $200,000
Sports betting company DraftKings agreed to settle for $200,000 charges it violated Regulation FD disclosure rules, the Securities and Exchange Commission announced September 26.
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Intuit Mailchimp CMO: Marketers’ use of AI should be ‘second nature’
Rather than seeing artificial intelligence as someone else’s responsibility, marketers should use AI in every aspect of their lives so it becomes “second nature”, argues Michelle Taite. Indeed, the Intuit Mailchimp CMO believes using AI should be as natural a habit as Googling. “Saying ‘I want an AI strategy in marketing’ is a bit misleading, because AI is moving at such a pace that a lot of people want to say: ‘This is what we’re going to do’ but it’s going to change tomorrow,” she states. “For me, the strategy for AI is to get your team into a mode of constant experimentation.”
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How Corona Found Success With YouTube Shorts
Corona, a Mexican lager owned globally by Anheuser-Busch InBev (AB InBev), drifted from its traditional long-form video strategy to focus on short-form content for a recent regional effort. The YouTube campaign was designed to draw attention to the Cape Town, South Africa leg of the brand’s Sunsets Festival World Tour, ultimately putting up a video completion rate of 21.2% and getting 1.3 million views, according to a case study released by Google. The effort also delivered 5.1 million impressions in a month for the brand, which is managed by Constellation Brands in the U.S.
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Google Is Working on Reasoning AI, Chasing OpenAI’s Efforts
Google is working on artificial intelligence software that resembles the human ability to reason, similar to OpenAI’s o1, marking a new front in the rivalry between the tech giant and the fast-growing startup.
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Google’s SEO Tip To Get New Site Picked Up Faster
Google’s John Mueller offered a useful for technical SEO tip for those launching a new site that will help your site get picked up by Google faster by avoiding this one common mistake.
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Google’s Search Liaison Addresses Brand Bias Concerns
In a recent interview with Aleyda Solis, Google’s Search Liaison, Danny Sullivan, discussed the company’s approach to ranking smaller websites versus larger brands. This topic has long been a point of contention, with concerns that Google’s ranking systems favor brands over independent sites.
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