Daily Minute Master Series
October 20, 2023
by Corey Padveen
Marketing News and Updates
PSA: Your Threads Posts Could be Shown to Connections on Facebook and Instagram as Well
This is probably worth noting for all of those logging into Threads more often, and engaging in conversations in the app. Your Threads posts could be shown to your connections on Facebook and IG, as part of Meta’s cross-promotion efforts for the app.
For the full article click here
Instagram Adds Polls in Comment Streams on Feed Posts and Reels
Instagram’s adding another engagement option, with polls in comments now in testing with selected users.
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LinkedIn Updates ‘Collaborative Articles’, Which Have Now Become a Key Traffic Driver for the App
Meta and TikTok Asked to Provide EU Officials with More Insight into Disinformation Efforts
EU officials are once again looking to hold social platforms to the letter of the law of their new Digital Services Act (DSA), with official requests sent to both Meta and TikTok, asking them to explain how they’re dealing with the influx of mis- and disinformation around the Israel-Hamas conflict.
For the full article click here
Snapchat Shares New Insight into its Unique Audience Reach
Snapchat has been able to carve out a niche within the social media landscape by being the go-to platform for more intimate interactions with close friends, particularly among younger users. That focus, which Snap says enables users to “foster real relationships with those who matter”, has enabled the app to maintain its growth, despite Meta stealing one of its core features.
For the full article click here
Google Analytics Removes 4 Models, Adds Custom Metrics
Google has announced updates coming soon to Google Analytics 4 (GA4) properties. As of mid-October 2023, specific attribution models will be removed from the platform. At the same time, Google is introducing a new “calculated metrics” feature that allows you to create custom metrics tailored to your business needs.
For the full article click here
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