Daily Minute Master Series
October 2, 2024
by Corey Padveen
Marketing News and Updates
Who’s Going To Win the AR Wearables Race?
So now that we’ve seen Meta’s latest iteration of its AR glasses, in its Orion prototype, which it showcased at its Connect conference last week, we can get some scope of the state of play in AR wearables, and where each of the key players is situated at this stage of the game.
For the full article click here
Snapchat Partners With Google for Expanded AI Push
Snapchat CEO Evan Spiegel has confirmed that the company is now integrating more elements of Google’s Gemini AI system to power its own AI elements, as it looks to build on its AI functionality.
For the full article click here
YouTube Shares Insights Into the Potential of Gen AI for Creators
Like most social platforms, YouTube is going hard on AI, and looking to integrate more generative AI features to ensure that its creators can use them to best advantage.
For the full article click here
TikTok Updates Search Ads Campaigns with Keyword Targeting
TikTok’s adding another way for brands to get their promotions in front of searching users in the app, with an updated version of its Search Ads campaigns.
For the full article click here
Bing Expands Generative Search Capabilities For Complex Queries
Microsoft has announced an expansion of Bing’s generative search capabilities. The update focuses on handling complex, informational queries. Bing provides examples such as “how to effectively run a one-on-one” and “how can I remove background noise from my podcast recordings.”
For the full article click here
Ad Copy Tactics Backed By Study Of Over 1 Million Google Ads
Mastering effective ad copy is crucial for achieving success with Google Ads. Yet, the PPC landscape can make it challenging to discern which optimization techniques truly yield results. Although various perspectives exist on optimizing ads, few are substantiated by comprehensive data. A recent study from Optmyzr attempted to address this.
For the full article click here
The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
