Daily Minute Master Series – November 29, 2019

Social Media

Instagram’s Losing the Likes but Opening Itself to Story-Based Content

The popular narrative as to the reasoning behind this decision, fueled in many ways by the brand itself, is that Instagram’s platform changes were decided through a people-first, social good lens. Instagram isn’t claiming that hiding likes will fully reduce the pressures of social media. Instead, the platform suggests that people might gain back some of their mental health and actually start embracing the true mission of Instagram to “capture and share the world’s moments” by engaging with others in a more meaningful (rather than metrics-fueled) way.

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Instagram Takes Down 28 Terrorist Accounts In Cases That Demonstrate Perils For Brands On Social.

A smattering of terrorist propaganda popping up on Instagram is highlighting one of the thorniest dilemmas facing brands on social media: How can advertisers ever be 100 percent safe from appearing near objectionable material?In recent weeks, an independent monitor has uncovered Islamic State videos on Instagram, and then identified sponsored posts from top brands appearing above and below the harmful videos. Instagram, which is owned by Facebook, was alerted to the terrorist activity, and an investigation led to the removal of at least 28 accounts.

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Marketing

Google Offers 2 Tips For Improving Web Content

Google’s John Mueller was asked in a Webmaster Hangout about improving web page content focus. Mueller shared two tips on how to do that. How to Improve Content Focus? The question was asked about poorly indexed Product Description Pages (PDP). The publisher asked if making the content more prominent would help. “Do you think moving the images down and the relevant text up would help Google better interpret the focus of each of these pages?” Somewhat surprisingly, John Mueller answered no, that’s not how to improve content focus.

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Bots Will Cost E-commerce Sites $10 Billion in 2019

Brand safetyand ad fraud are hardly the only headaches marketers need to reckon with.Ecommerce sites around the globe will lose roughly $10 billion to cyberattacks this year, including bot and scraping fraud, according to a new report from New York-based cybersecurity firm Cheq and researchers at the University of Baltimore. Out of the $585 billion that online retailers in the U.S. will rake in this year, $1.76 billion will be lost to similar forms of fraud, the researchers added. And while these bots are hitting sites all year round, the traffic and revenue spike that hits every holiday season means bots are extra busy this time of year.

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