Daily Minute Master Series – November 28, 2019
Social Media
Twitter Testing Tweet Scheduling Built Into the Tweet Composer
Hey, are you sick of scheduling your tweets through third-party management tools, and/or via TweetDeck? Well, you’re in luck – this week, Twitter has officially confirmed that it’s testing a new option to schedule tweets within the tweet composer window in-app. The new option – which will be made available to some users – would enable you to compose, then schedule your tweets to post at a chosen time, without ever leaving the composer window.
For the full article click here
New Report Looks at the Rise of Virtual Influencers on Instagram
Social media gurus have been preaching along these lines for years – in order to succeed on social platforms, you need to ‘be more human’, you need to ‘humanize your brand’, ‘it’s human connection that matters’. And while there are many examples of such approaches leading to greater success for brands online, there is another, rising trend which largely goes against this, and brings into question the very future of the form.That trend is the rising popularity of virtual influencers – computer-generated models which are gaining popularity, especially on Instagram.
For the full article click here
Marketing
How Mobile Ads Are Powering a Social Commerce Surge This Holiday Season
Those trends are forecast to continue through this year’s holiday shopping season as social sites like Facebook, Instagram, Pinterest, Snapchat, Twitter and YouTube double down with fresh e-commerce features.Even newcomer TikTok, the social video app that’s popular with Generation Z and teens, has begun testing shopping ads to capitalize on this burgeoning consumer interest. “Across Facebook’s products, the company has brought commerce into areas typically dominated by advertising rather than purchasing. The gap between promotion and purchase is closing and making the experience more seamless.”
For the full article click here
Paid Social Performs Better Than Expected This Year, New Report Says
Lauren Fisher, principal analyst at eMarketer, attributes the strong performance to the scale and identity capabilities of social media sites. This is mattering more to advertisers as privacy restrictions make it harder to track, target, and gather data from users. Eric Haggstrom, forecasting analyst at eMarketer, adds: “Advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult. Social networks prove to be the major exception. They’ve made it relatively easy to target audiences at scale in an in-app environment.”
For the full article click here
