Daily Minute Master Series
November 27, 2024
by Corey Padveen
Marketing News and Updates
Meta Outlines Its Efforts to Combat ‘Pig Butchering’ Scams
Meta has provided some new insights into its ongoing efforts to protect users from scams, while it’s also shared some tips on what to look out for to avoid scam activity, and in particular, “pig butchering”, which has become a bigger problem in recent years.
For the full article click here
Inbox Ads Are a Risky Bet for Snap
The Snap inbox is one of the most intimate connection surfaces in all of social media, due to the privacy and protection of self-erasing Snaps, and the fact that Snapchat is not popular with adults (i.e. parents, relatives, etc.) That makes the Snap inbox particularly sacred for younger audiences, which is the majority of Snap’s user base.
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YouTube Launches 2024 Music Recap
YouTube is once again taking a leaf out of Spotify’s book, with the latest release of its own take on Spotify’s yearly wrap up of each users’ music interests.
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Future Trends In B2B Influencer Marketing Across Industries
Just a few years ago, B2B influencer marketing was a niche concept, reserved for selective people. Well, those days are long gone! Today, the landscape is buzzing with activity, as brands and creators alike embrace the power of collaboration to reach targeted audiences and achieve their goals.
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Google Tests Bare-Bones Hotel Search In Three EU Countries
Google is beginning a test that will change hotel search results for users in Germany, Belgium, and Estonia. This test will remove features like the map and hotel listings, replacing them with regular blue links to hotel websites and comparison sites. The experiment will only affect users in these three countries, whether searching locally or internationally.
For the full article click here
SEO + Product Marketing = A Blueprint For Brand Building
Having a strong brand makes everything in SEO easier. Brands have better user signals on their sites, better click-through rates in the SERPs, and get preferential treatment from Google. Google’s algorithms elevate sites with strong brand signals and punish companies that are too aggressive about SEO without having “the engine” to back it up.
For the full article click here
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