Daily Minute Master Series – November 27, 2019
Social Media
Social now dominates $57.3 billion U.S. programmatic display market
Social is accounting for a higher-than-expected share of programmatic display ad spending. Advertisers in the U.S. will spend more than $57 billion on programmatic digital display by the end of 2019, with 56.3% of that going to ad units on social platforms, a new report from eMarketer predicts. Social’s share of programmatic display spending is expected to increase to 57.6% by 2021, according to the report. That’s up from eMarketer’s April estimate of 52%.
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Snapchat Usage Projected to Grow Over 14% This Year
Snapchat has not only grown year-over-year, it has grown every quarter so far in 2019. The US is Snapchat’s largest market, representing 27.4% of its 2019 users. After a decline in US users last year as a result of an unpopular redesign, user growth in the US is expected to be up by 5.9% by the end of this year. The total number of Snapchat users in the US will be over 80 million for the first time. By comparison, Instagram is projected to grow its US user base by 6.7%, bringing the total to 107.2 million. The fastest growing demographic for Snapchat is users ages 12 to 17. The number of users ages 35 to 64 is also growing in double digit percentages.
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Marketing
Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers
Black Friday and Cyber Monday are indisputably two of the biggest shopping holidays of the year for consumers, but it is also a great time for digital marketers, small business owners and agile teams to snag critical martech tools at a bargain. Many marketers are so focused on finishing up their campaigns for Black Friday and Cyber Monday that they might overlook some valuable deals on marketing technology from popular vendors. But martech vendors aren’t the only ones with special offers for marketers this year — many accredited, reputable institutions are offering professional certifications and a wide range of digital marketing courses at steep discounts.
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Google Continues to Command a Significant Share of Search Ad Revenue
Google maintains its position as leader in search advertising, with net revenue dropping less than one per cent since last year. Search ad spending is growing overall, with search outlays projected to rise by almost 18%. Similar increases will continue through 2021. As predicted by eMarketer, search advertising will hold on to just less than a 43% share of the total digital market through 2023.
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