Daily Minute Master Series
November 22, 2023
by Corey Padveen
Marketing News and Updates
X Withdraws from MRC Brand Safety Accreditation
X quietly withdrew from an independent audit of its ad offerings, set to be conducted by Ernst & Young, which was another step towards X gaining Media Rating Council (MRC) brand safety credentials, a key validation of its ad systems.
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U.S. Senators Accuse X of Profiting From Terrorist Propaganda in the App
The challenges keep coming for X, with a group of more than two dozen House Democrats in the U.S. issuing a letter that accuses the platform of “profiting off violent content by a terrorist organization”, in relation to the Israel-Hamas war.
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Meta Provides Expanded Access to its Content and Library API to Facilitate Data Research
Meta’s expanding access to its updated Content Library and API tools, which will enable researchers to study Facebook and Instagram content, in order to uncover key usage trends and insights, and ideally help to better inform social platform policy.
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Snapchat Tests New Ad-Free Subscription Tier for Snapchat+
As expected, more social platforms are now looking to provide higher-priced, ad-free subscription offerings, as a means to align with evolving data privacy regulations in the E.U. , while also testing the waters on just how many people might be willing to pay for an ad-free in-app experience.
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YouTube Steps Up its Fight Against Ad Blockers with New Load Delays
YouTube continues to step up its fight against ad blockers, with the platform now confirming that it’s slowing its website load times for users who are detected as using an ad blocker when visiting the platform.
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Anthropic Introduces Claude 2.1 With 200K Context Window
Artificial intelligence startup Anthropic has released Claude 2.1, an upgraded version of its conversational AI assistant, touting significant improvements in areas like context length, accuracy, and integration capabilities.
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