Daily Minute Master Series
November 12, 2024
by Corey Padveen
Marketing News and Updates
Snapchat Shares Update on its Social Good Initiatives
Snapchat has published its latest “CitizenSnap” report, which provides an overview of all the social good initiatives being undertaken by the company, and how it’s progressing towards its stated goals on each element.
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26 Predictions for Social Media Marketing in 2025
It’s coming to that time of the year again, when all the pundits and experts start pumping out their predictions on what to watch for in the year ahead, and how things will change over the coming 12 months.
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Instagram Says That it Does Not Reduce the Reach of Sponsored Content
Instagram chief Adam Mosseri has debunked another common Instagram myth as part of his new series of informational posts in the app. In this latest post, Mosseri dismisses the rumor that Instagram deliberately downranks posts tagged as sponsored content, in order to force brands to pay for reach.
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PPC And Paid Media Budget Planning Tips for 2025
One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns. As a business leader investing in paid media, your PPC budget isn’t just about how much you spend. It’s about how strategically you use those resources to grow your business. For small to medium-sized businesses (SMBs) investing between $2,000 and $50,000 monthly, every dollar has to count.
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How To Avoid Search Budget Cannibalization For A Better Share Of Spend
Shared budgets have been around for a long time, but do they end up limiting your potential return? Find out when they’re best suited to use in this guide.
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New Internet Rules Will Block AI Training Bots
New standards are being developed to extend the Robots Exclusion Protocol and Meta Robots tags, allowing them to block all AI crawlers from using publicly available web content for training purposes. The proposal, drafted by Krishna Madhavan, Principal Product Manager at Microsoft AI, and Fabrice Canel, Principal Product Manager at Microsoft Bing, will make it easy to block all mainstream AI Training crawlers with one simple rule that can be applied to each individual crawler.
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