Daily Minute Master Series
May 7, 2025
by Stephen Padveen
Marketing News and Updates
Google Ads announces AI Max for Search campaigns beta
Google’s AI Max feature gives you a faster way to expand on queries and dynamically create new ads and assets with one click.
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Apple May Add AI Search Engines to Safari As Google Use Drops
Apple is exploring AI search engines like ChatGPT for Safari, signaling a shift from Google’s $20B deal. How will this reshape search competition?
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TikTok Expands Ad Placement Options for ‘Pulse’ Campaigns
TikTok has announced some major new exposure opportunities for brands, with updated sponsorship options that will provide more ways to tap into trending moments.
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Alphabet shares sink 7% after Apple’s Cue says AI will replace search engines
Alphabet and Apple shares sank after Eddy Cue, Apple’s services chief, said he believes that AI search engines will eventually replace standard search engines such as Google, according to Bloomberg.
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Share of Search: How to Calculate, Use, And Improve It
Share of search (SoS) is the percentage of all brand-name searches in your market that mention your brand. To find it, count how many times people searched for your brand name, add up the searches for every competing brand, then divide your number by that total and multiply by 100.
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TikTok reassures brands on future as advertising ambitions broaden
Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in focus at the NewFronts.
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