Daily Minute Master Series
May 7, 2024
by Corey Padveen
Marketing News and Updates
YouTube Expands Testing of its AI-Powered ‘Jump Ahead’ Option
YouTube has expanded the test of its new, AI-powered “Jump Ahead” option, which enables viewers to skip ahead to the most engaging part of any clip.
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Google SGE Organic Traffic Impact Divided By Verticals
Although Google’s Search Generative Experience (SGE) is not showing up for all of the user queries, the rollout of SGE will have a different impact on your organic traffic acquisition, depending on the vertical in which your business operates.
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Apple’s “Intelligent Search” Will Summarize Webpages
A report based on independently verified accounts notes that Apple’s Safari 18 will come with an Intelligent Search feature that summarize webpages in response to search queries and there may be a new feature called Web Eraser that allows users to permanently remove text, images, advertisements from webpages.
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Google Connects Imported User Data To GA4 Audiences
Google has streamlined the process for using imported user data to build audiences in Google Analytics 4 (GA4). This eliminates the need for users to visit a website or app before joining designated audiences.
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Does Generative AI Content Have a Place in Social Media?
While generative AI is the trend of the moment, and every tech-related company is trying to catch the AI wave, I remain unconvinced that the current slew of gen AI offerings being foisted upon us are beneficial, useful, or even that interesting, in a social media context.
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TikTok Shares Insights into the Growing Role it Plays in Product Discovery
Amid ongoing questions about the future of the app, after U.S. Senators voted to force it to be sold off from its Chinese parent group, TikTok’s looking to underline its broader value, by pitching brands on the powerful role that it now plays in the product discovery process.
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