Daily Minute Master Series
May 28, 2025
by Corey Padveen
Marketing News and Updates
An Overview of LinkedIn’s AI-Powered Accelerate Campaigns
LinkedIn has provided a new overview of its AI-powered “Accelerate” campaigns, which use systematic understanding to help you get your ads in front of the most relevant audiences. Much like Meta’s Advantage+ offerings, Accelerate aims to automate much of the advertising process, with LinkedIn gradually expanding these features to more ad types.
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WhatsApp Launches Dedicated iPad App
WhatsApp has finally launched its long-awaited app for iPad, providing an integrated iPad experience for the world’s most popular messaging app.
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Texas Supports Bill That Would Make App Stores Responsible for Age Checks
Meta’s push to make Apple and Google responsible for checking the age of app users is slowly gaining momentum, with another U.S. state putting its support behind a new bill that would force app stores to implement age checks. Texas Governor Greg Abbott has signed a new online child safety bill, which would require app stores to verify users’ ages, and secure parental approval before minors would be allowed to download most apps or make in-app purchases.
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YouTube Updates Content Reviews to Maximize Ad Opportunities
YouTube’s looking to help creators monetize their content faster, and ensure fewer limitations and restrictions on such, with an improved process for reviewing content monetization eligibility that’ll remove the need to prompt YouTube to review your uploads.
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Google Claims AI Overviews Monetize At Same Rate As Traditional Search
Google claims that search results with AI Overviews generate the same amount of advertising revenue as traditional search results. This claim was made during Google Marketing Live when the company revealed plans to expand AI Overview ads to desktop users and more English-speaking markets. If true, this could reshape how marketers perceive Google’s AI-powered future. However, the claim raises questions about how Google measures success and what it means for your campaigns. Marketers need to understand what lies behind these claims and what they indicate for the future of search advertising.
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Google CEO Sundar Pichai on the future of search, AI agents, and selling Chrome
This year’s I/O also marked the beginning of what appears to be a new era for search and the web. Google’s new vision for search goes well beyond links to webpages to something that feels a lot more like custom app development. When you search for something, Google’s new AI Mode will build you a custom search results page, including interactive charts and potentially other kinds of apps, in real time.
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